Amazon is bringing a new update for sponsored brand campaigns. Every seller must follow the instructions to update their brand campaigns to run those campaigns smoothly. And that’s the Amazon brand ads’ custom image update requirements. Amazon will stop traffic to every brand campaign without a custom image. Amazon Brand Ads are tools that help businesses show their products more to people. They make products stand out in searches and on product pages. With these ads, sellers can choose who sees their ads based on things like interests, and what they usually buy. In this blog, we will discuss some rules and requirements you need to follow to run Amazon Amazon brand ads custom images without any issues in the future and how you can use the custom image to engage more customers to the listings.

What is An Amazon Sponsored Brands ad?

An Amazon Sponsored Brands ad is a type of advertising feature on Amazon that allows brands to promote their products and increase visibility among shoppers. These Amazon brand Ads custom images typically appear in prominent positions on Amazon search results pages and showcase a brand’s logo, a custom headline, and a selection of products from the brand. When shoppers click on the ad, they are directed to a custom landing page featuring the brand’s products. By using highly engaging and prominently placed ads on Amazon, Sponsored Brands helps you grow your brand and engage shoppers across the purchasing journey.

Why Are Brand Ads Important?

Sponsored Brands make shopping better online by teaming up with other brand tools like Brand Follow, Posts, and Stores. Together, they help brands teach, convince, and make friends with shoppers by showing cool stuff and sharing fresh info in a brand’s Store where people can sign up for updates.

Where Will Sponsored Brand Ads Will Show?

Your ads might show up at the very top, next to, or among shopping results. They can appear on both computers and phones.

Ad examples are shown: 

1) Top and bottom of search (Custom image, Store spotlight) 

2) Middle of search (Video)

3) Product detail page (Custom image, Video)

4) Homepage (Custom image)

Sponsored Amazon Brand Ads Custom Image Update

All new and edited product collection ads now require a custom image. Ads without a custom image won’t deliver and won’t receive impressions after May 31, 2024. On average, Sponsored Brands ads with branded creative, such as a custom image, generate a 50% increase in CTR and 60% increase in branded search than ads with only product images (Amazon internal data, 2022).

Ads with images generally perform better. On average, Sponsored Brands ads with branded creative, such as custom images, generate a 50% increase in CTR and 60% increase in branded search than ads with only product images (Amazon internal data, 2022).

How to Update the Amazon Brand Ads Custom Image for Existing Campaigns?

First, you need to select the campaign you wish to edit and click on the ad group. Then, click on “Manage Creative.”

Step 1: Select Campaign

First, you need to get to the brand campaign you want to edit the image.

Step 2: Select Ad Group

Then you need to select the ad group which custom image you want to update.

Step 3: Select Manage Creative

Then go to the managed creative section.

Step 4: Select Custom Image

You will find the custom image section at the end.

Step 5: Add Custom Image

Here you will find 3 options to update the custom image that are shown below.  

• Choose from creative assets: You can easily create a lifestyle image from creative assets if you already have one created and uploaded to the creative section.

• Upload Image: If you had an image created on your local disk you can upload the image by selecting the upload image section.

• Choose an AI-generated Image: You can simply make your own image by giving commands to the Amazon AI.

Here we have given a command to make one image with our product and Amazon gives this result which is really impressive.  After submitting the final image it can take up to 72 hours but from our experience, we have seen it updated within 24 hours most of the time.

How to Update the Amazon Brand Ads Custom Image for New Campaigns?

The new brand campaigns also required custom images to run without any issues. Amazon also shows an alert while creating new brand campaigns to add custom images.

To add custom images to the new campaigns you have to go at the bottom of the campaign creation page.

Here you will find all the options like the previous one to add custom images through creative assets, upload images, and AI-generated images.

In this step, you can follow step 5 we already discussed for the existing campaign which is the same as this one.

Benefits of Adding Custom Images to Brand Campaigns

• Enhanced Branding: This allows you to showcase your brand identity, logo, and unique selling points, reinforcing brand recognition and trust among customers through Amazon brand ads and custom images.

• Improved Click-Through Rates: Compelling Amazon brand ads custom image can entice shoppers to click on your ads, leading to higher click-through rates and ultimately driving more traffic to your product listings.
• Better Conversion Rates: High-quality Amazon brand ads and custom images help convey the value and features of your products more effectively, leading to improved conversion rates as shoppers are more likely to make a purchase when they can clearly see what they’re getting.

• Customized Messaging: Custom images give you the flexibility to tailor your messaging and visuals to specific target audiences and product promotions, allowing for more personalized and impactful advertising campaigns.

How Amazon Brand Ads Custom Image Improves CTR

• Visual Appeal: Custom images provide a visual representation of your product, making it more appealing and enticing to potential customers browsing Amazon.

• Brand Recognition: Amazon brand ads custom images allow you to showcase your brand’s logo, colors, and style, helping to reinforce brand recognition among shoppers. When customers see familiar branding elements, they are more likely to engage with the ad and click through to learn more about the product.

• Product Highlighting: With custom images, you can highlight the unique features and benefits of your product in a visually compelling way. This helps potential customers quickly understand what sets your product apart from competitors and encourages them to click through to learn more.

• Emotional Connection: Custom images have the power to evoke emotions and create a connection with the viewer. By using images that resonate with your target audience and evoke positive emotions, you can increase the likelihood of users clicking on your ad to explore further.

• Increased Visibility: Custom images can help your ad stand out from the competition on Amazon’s crowded marketplace. Eye-catching visuals are more likely to grab the attention of shoppers as they scroll through search results, leading to higher CTRs.

Insights!

We hope this blog will help you understand how important a custom image is for your brand on Amazon. We tried to cover how sellers can benefit from the brand campaigns easier than ever.

If you need any help with the brand, you can contact us via email at info@ecomclips.com with this blog reference. You can also check out Our Website, www.ecomclips.com to get useful blogs that may help out your business a lot. Our team can provide you with the best solution of all time.