AMAZON SITE STANDARDS FOR PRODUCT IMAGES
Last Updated on April 23, 2022 by
The E-commerce business has spread its branches worldwide. It is spreading almost everywhere and it is making it more convenient for people to get the product. One of the best platforms for an e-commerce business is Amazon.
Millions of sellers display their products on Amazon. On average, it sells over $410 million per day. Thanks a part goes to high-quality images. According to a report, more than 70% of consumers decide to buy a product based on its online image.
Amazon has its own specific features related to images. Vendors must adhere to the requirements of Amazon photos because high-quality images influence clients to purchase products and increase sales. It is both competitive and clever.
Here are the guidelines you need to follow to create incredible product images:
Follow the technical requirements for Amazon Photo.
Follow Amazon’s standards for high-quality photos.
Add image offer level.
Use different angles of product photos.
Pay attention to light and important information.
Focus on the frame.
What are the requirements for Amazon product photography?
A picture worth 1000 words is more than an aesthetically pleasing picture. Images have proven to be one of the most powerful ways for businesses (especially those who initially or exclusively transact online) to reduce their risk as well as improve customer satisfaction through increased loyalty!
To distinguish photos from your list, you must remember these three elements all of these components require different skill sets, such as photography, design, and marketing.
Here are shown the key elements.
The Main image
Assign image priority
The Main Image:
To be fully loyal, sellers must comply with the requirements set by Amazon. These requirements are divided into two specifications such as technical product image requirements and Amazon site standards. Make sure you follow each point to avoid missing pictures on your product list.
Here is a sample of The Main Image on Amazon:
Infographics are a great way to summarize information in an interesting and easily digestible way. This is especially true when you have limited images to showcase the features and benefits of your product.
Amazon listings continue to convert more and more, including infographics. Buyers get quick information from the infographic. Buyers are likely to call everyone who looks appropriate if there are only a few. Infographics are the best way to highlight the features of your product.
A lifestyle image is a photograph that actually shows the product. These styled suits may involve sets, models, and/or costumes and allow buyers to visualize the product in their own lives and create a more emotional connection with it.
Assign image priority:
Product features in use are always a good call from a sales perspective. It shows how easy the product is to use or how great it is and helps the customer to imagine it in their life.
If your product has important specifications that might interest the buyer, then displaying them visually makes them more attractive. Of course, the specifications will still be listed in the product description, but they are more noticeable and easier to read when viewed with product images.
Vendors often use visualized charts to make the information more presentable, for example, using alternative colors or humorous fonts. In addition to specifications, you can also use stylized charts for product comparisons, feature lists, and product sizing guides.