Amazon new services Listing Quality and Suppressed Listing Report and adding missing / invalid product information in bulk.
Amazon is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon continuously researches on every live listing in the system to make sure of a user friendly shopping environment. Amazon considers listings with complete product information including images, category (item-type), and titles (parent titles) with less than 80 characters to be perfect. These listings improve the shopping experience by making it easier for customers to find, evaluate, and purchase products and by hiding the listings that do not meet certain standards from searches. These are considered as a suppressed listing. Customer might not be able to find your listing in the search if your listing is suppressed.
The main reasons for suppression include missing information, incorrect or invalid values. Amazon will suppress a listing from searches and browsing until you provide complete and valid product information for the listing.
Amazon counts listings as suppressed for the following criteria,
Child listings in Shoes:
- A “Department” value
- A “Size” value
- A “Color” value
- Main images with pure white backgrounds and an RGB value of 255
- Main images with at least 1,000 pixels on the longest side (to support zoom)
Child listings in Jewelry:
- A “Department” value
- A “Metal type” value
- Main images with pure white backgrounds and an RGB value of 255
Child listings in Watches and Luggage:
- A “Department” value
- Main images with pure white backgrounds and an RGB value of 255
Sometimes, Amazon also suppresses listings without a UPC for certain categories. Amazon suppressed listings that have a title length of more than 200 characters and do not have a value for the Category (item-type) field regardless of their category, except the following:
- Baby Products
- Beauty
- Books
- Entertainment Collectibles
- Fine Art
- Gift Cards
- Grocery & Gourmet Food
- Health & Personal Care
- Music
- Shoes, Handbags & Sunglasses
- Software
- Sports Collectibles
- Video
- Video DVD
- Video Games
- Watches
We will also suppress the following incomplete clothing & accessories listings, including:
- Child listings that do not have a brand and product ID, EAN, or UPC (required brands only)
- Child listings, excluding accessories, missing size, color, or a valid department name
- Parent listings, excluding accessories, that have a title length greater than 80 characters
Amazon system blocks suppressed items and those listings will no longer be available for selling but the listing will continue to be shown in your seller account. You can also locate it on Amazon.com by typing the exact ASIN into the search box or clicking the ASIN link in the “Manage Inventory” menu.
In general, to identify and fix suppressed listings, first go to your Amazon seller central account –
- Hover over the Inventory tab and select Manage Inventory.
- Select Suppressed in the top navigation pane.
- Select a viewing option, such as All Suppressed Listings, or only a specific type of suppressed listing, such as Image Missing.
Amazon always tries to provide the best selling experience to their customers and one of them is to be able to fix amazon suppressed stranded inventory in the bulk. If you have a Professional selling plan then you can fix amazon suppressed items by following the steps below.
Steps to download suppressed status report:
- On the Inventory tab, click on Inventory Reports.
- Select “Listing Quality and Suppressed Listings Report” from the drop-down menu
- Click on the Request Report button
- When your report is ready, the message in the “Download” column will change from “Not Ready” to a “Download” button.
- Click the Download button to download your report.
- Using the Listing Quality report, modify your inventory files and Save your changes.
You can find all suppressed products, their status, missing information, and alert type from the file.There is also a Corrected Value column where you can put the correct information and Save the file as a Text.
Upload your updated files
Steps to upload updated file:
- On the Inventory tab, click on “Add Products via Upload“
- From the drop-down menu of STEP 2 – UPLOAD FILE field, select the file type to Listing Quality and Suppressed Listings File
- Click the Choose File button
- Select the updated file
- Select the file format
- Click on Upload button
For a proper selling performance we need to fix the suppressed listings as soon as possible. The more you make good listings the more your sales will rise. Suppressed listing alerts are updated every 24 to 48 hours. Your updates can take 48 hours or more to appear on Amazon. Alerts usually disappear from the Suppressed Listings tool within a few minutes after saving your updates. However, alerts can remain on the Listing Quality and Suppressed Listings Report for 48 hours or more.
Hope this article is helpful for you. If you have any queries regarding this documentation, please feel free to contact us. We would be grateful to give answers. Please keep reading our blogs. Thank you.
