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Amazon PPC

Amazon Prime Day 2023 | Boost Your Sale | Tips & Tricks for Amazon Seller

Amazon Prime Day is an absolute game-changer, not only for Amazon, but also for businesses utilizing the power of PPC advertising. Prime Day is Amazon’s annual sales event, bringing sitewide discounts on everything. The first Prime Day was held in July 2015 as a way to celebrate Prime members on Amazon’s then 20th anniversary. Prime Day offers a wide range of exclusive deals, discounts, and promotions across various product categories, including electronics, home appliances, fashion, beauty, and more Since then, Amazon has celebrated Prime Day every year, usually during the month of July. 

Table Of Contents

  • What is Amazon Prime Day?
  • When is Amazon Prime Day 2023?
  • Preparation for the Amazon Prime Day 2023
  • PPC Strategies for Amazon Prime Day 2023
  • Insights

What is Amazon Prime Day?

Amazon Prime Day is an annual two-day sales event created by Amazon. The e-commerce giant puts tons of top-selling products on sale exclusively for Amazon Prime subscribers. During this sale, shoppers can expect steep discounts across categories including beauty, tech, home, fashion, kitchen, and more. These deals often sell out quickly, encouraging customers to act fast to secure discounted items.

When is Amazon Prime Day 2023?

Amazon has not yet announced when it is hosting Prime Day 2023. The sale is historically held in July, but it took place in October 2020  and June 2021 (the earliest Prime Day ever) due to the pandemic. In 2022, Amazon Prime Day returned to its usual July timeframe.

Amazon traditionally announces the exact date of Prime Day a few weeks before the event. But we got a notification from Amazon to prepare for Prime Day 2023.

Preparation for the Amazon Prime Day 2023

  • Review Inventory: To ensure a successful Prime Day, it’s essential to have a good amount of inventory on hand. The number of ordered units tends to increase significantly during this event. Therefore, make sure that you have sufficient stock before the big day arrives. Having a good inventory ready on hand, you can meet the heightened demand and avoid any potential stock outs or missed sales opportunities during that time.
  • Optimize Listings: It’s important to pay attention to your product listings and optimize them for maximum visibility and conversion. Enhance product descriptions, and BP, utilize high-quality images, and incorporate relevant keywords to improve search rankings and attract more customers to your listings.
  • Competitive Pricing: Make sure consider offering competitive deals and discounts to stand out during Prime Day. Research your competitors’ pricing strategies and adjust yours accordingly, that to attract buyers to your listing.
  • Enhance Fulfillment: Modified your fulfillment process to ensure efficient and maintain timely order processing. Communicate clearly with customers, provide tracking information, and deliver excellent customer service to enhance the overall shopping experience.
  • Monitor Competition: Keep a close eye on your competitors’ activities and pricing during Prime Day. Stay flexible and be prepared to adjust your strategies based on market demands and dynamics.
  • Prime Member Exclusives: Consider offering exclusive deals or perks to Amazon Prime members. This can help attract and encourage Prime subscribers to choose your products over others.

PPC Strategies for Amazon Prime Day 2023

  • On Amazon Prime Day, we highly recommend adjusting your campaigns’ daily budget to be 2–3 times higher than usual. This is because Amazon Prime Day attracts a massive rush of traffic and potential customers. Increasing your daily budget means that, you can effectively reach a larger audience and maximize the visibility of your products. This proactive step ensures that your campaigns have the necessary resources to capitalize on the increased traffic and engagement during this significant Amazon Prime Day shopping event.
  • Amazon typically suggests, during special events like Amazon Prime Day, different bids for your keywords and match types. It is preferable to consider and utilize these Amazon-suggested bids. These recommendations are mainly based on the expected increased competition and traffic during the event. By adjusting your bids accordingly suggested, you can improve your ad positioning and increase the likelihood of attracting clicks and conversions.
  • On Amazon Prime Day, it is highly recommended to utilize Sponsored Brand ads to enhance your brand’s visibility and reach maximum shoppers. Sponsored Brand ads are an effective way to advertise, a format that showcases your brand’s logo, a captivating headline, and multiple products. By utilizing these ads during Amazon Prime Day, you can significantly increase your brand’s exposure and capture the attention of potential buyers to your brand.
  • In addition, Sponsored Brand ads can help drive traffic to your brand’s store not only during Amazon Prime Day but also in the future. By creating a strong presence on Amazon Prime Day, you can leave a long-lasting impression on shoppers, leading to increased brand recognition and customer loyalty. That will help you to enlarge your brand popularity.
  • Make the best of Amazon Prime Day, and consider running display advertising with custom images showcasing big offers. Custom images that will highlight significant discounts or attractive deals can be highly effective in attracting customers’ attention. By exploiting eye-catching visuals, you can create a sense of urgency and excitement, compelling potential customers to click on your ads and explore your offerings further.


For Amazon Prime Day, it’s the most important thing for sellers to plan and prepare in advance. Sellers should make sure that their deals are more attractive and stand out from the competition to maximize their chances of success in this sales event. These promotions can help you increase visibility, drive sales, and improve brand awareness among Amazon shoppers.

Hope you have got an idea of how you can vie with your competitors on Prime Day 2023 and that you will be successful in this biggest competition.

To learn more about  Amazon Prime Day 2023, you can email us your queries through this email:

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