It’s 2025, and Amazon FBA has once again shifted the game. With new fee structures, evolving buyer behavior, and updated platform policies, selling on Amazon in 2025 isn’t what it used to be. Yet, many U.S. sellers are still falling into the same old traps — and this year, those mistakes could actually destroy your profitability.
In this post, we’ll break down the 12 most common Amazon seller mistakes in 2025 — and more importantly, show you how to fix each one before it costs you.
What is Amazon FBA exactly?
Amazon FBA, or Fulfillment by Amazon, is a service that allows sellers to outsource order fulfillment to Amazon, including storage, picking, packing, and shipping. By enrolling in FBA, sellers can ship their products to Amazon fulfillment centers, where Amazon handles all the logistics, from receiving inventory to delivering it to the customer.
Is Amazon FBA Really Profitable?
Yes, Amazon FBA can still be profitable in 2025, but it’s not as easy as it used to be—and it’s definitely not for everyone.
The Reality Check:
- Competition is Brutal, especially from Chinese manufacturers and Temu-style pricing.
- FBA Fees Keep Rising: Inbound, storage, and referral fees can rise at any moment—you need to price products strategically to keep profit margins healthy.
- Reviews And Rankings Are Harder To Get: Launching a new product needs ad spend, keyword optimization, real strategies, and time to get reviews and rankings.
- Strict Regulation: Account suspensions and policy violations are still major risks for sellers not paying attention.
- Recent Uncertainty Over Tariffs: President Donald is introducing heavy tariffs on countries, especially on China. And, Amazon sellers are facing unstable conditions because of it.
How Many Third-Party Sellers From The USA Sell On Amazon FBA?
As of 2025, approximately 1.1 million third-party sellers based in the United States are actively selling on Amazon. Of these, about 82% utilize Amazon’s Fulfillment by Amazon (FBA) service to manage storage, packaging, shipping, and customer service.
This means that roughly 902,000 U.S.-based sellers are leveraging FBA to streamline their operations and enhance their reach through Amazon’s logistics network. The U.S. remains Amazon’s largest marketplace, accounting for nearly 38% of all global Amazon sellers.
Is Amazon FBA Worth It For The U.S. Amazon FBA Sellers In 2025?
Yes, the U.S. sellers can be profitable, and here is why:
- Millions of daily shoppers trust Amazon and love fast Prime shipping. You tap into that demand.
- FBA handles storage, packing, and shipping—saving you time and making your product eligible for Prime.
- Global reach: You can sell in multiple countries through Amazon’s international marketplaces.
- Scalable: Once your product is dialed in, you can scale pretty quickly with the right system.
The Reality Check:
- If you’re brand new and thinking it’s passive income, you might struggle.
- If you’re willing to treat it like a real business (product research, margin math, marketing, customer service), it can still be very profitable.
So, before you launch your next product or invest more money into your Amazon business, take a closer look at these critical errors many U.S. sellers are making this year. It might just save your business.
12 mistakes that the U.S. Amazon FBA sellers are making in 2025.
Mistake 01: The U.S. Amazon FBA Sellers Are Panicking Over Tariffs & Raising Prices Too Early
With fresh U.S. tariffs on China-sourced goods, many sellers reacted by immediately raising prices. But jumping the gun without understanding SKU-specific impact or exploring alternative sourcing options (Vietnam, Mexico, India) is costing sellers their competitive edge. Tariffs are real, but panic-pricing is optional.
The Fix:
- Analyze your margins, hold your price if you can.
- Create bundles or promotions instead of inflating your pricing overnight.
Don’t panic; Watch our detailed explain YouTube Videos –
Mistake 02: The U.S. Amazon FBA Sellers Are Ignoring 2025 FBA Fees & Storage Costs
Amazon FBA 2025 fees aren’t just higher — they’re smarter. The Aged Inventory Surcharge now kicks in at 180 days (not 365), and Q3 storage fees have gone up. Many sellers haven’t adjusted their pricing, restock planning, or sell-through strategy, and it’s eating their margins alive.
The Fix:
- Use Amazon’s 2025 fee calculator, check inventory age weekly.
- Liquidate stuck products fast.
Mistake 03: The U.S. Amazon FBA Sellers Are Treating PPC Like a Slot Machine
Ad costs are high, and launching broad auto campaigns without strategy is basically gambling. Yet U.S. sellers keep pouring money into Amazon ads without proper TOFU–MOFU–BOFU segmentation.
The Fix:
- Build a real funnel.
- Separate branded and non-branded campaigns.
- Use Search Query Performance to target effectively.
Mistake 04: The U.S. Amazon FBA Sellers Are Not Leveraging Trust Builders
Labels like Made in USA, Veteran-Owned, or FDA Approved build instant credibility. But many listings don’t display these trust boosters, even when they qualify.
The Fix:
- Use trust badges in your main image, A+ content, and bullet points — backed by actual proof.
Mistake 05: The U.S. Amazon FBA Sellers Are Ignoring TikTok and UGC Discovery
Shoppers in the U.S. don’t just find products on Amazon anymore. Platforms like TikTok, Instagram Reels, and YouTube Shorts are massive discovery engines. Sellers relying on Amazon alone are missing traffic (and trust) opportunities.
The Fix:
- Partner with micro-influencers and post UGC clips.
- Use Amazon Attribution links to bring that traffic back to your listing.
Mistake 06: The U.S. Amazon FBA Sellers Are Skipping Free U.S.-Only Branding Tools
Tools like Amazon Posts, Brand Story, and Brand Tailored Promotions are free — and only available to U.S. sellers. Yet, many still don’t use them.
The Fix:
- Schedule weekly Posts.
- Set up your Brand Story and A+ Content.
- Run Brand Tailored Promotions to past customers.
Mistake 07: The U.S. Amazon FBA Sellers Are Violating FTC Guidelines (Even by Accident)
Sellers are being watched — not just by Amazon, but also the FTC. If you’re making unverified health claims, incentivizing reviews, or using affiliates without disclosures, you’re at serious risk.
The Fix:
- Simplify your language.
- Remove overpromises.
- Follow both Amazon and FTC policies closely.
Mistake 08: The U.S. Amazon FBA Sellers Are Writing Keyword-Stuffed Titles
Amazon now favors human-readable, clean titles that are semantically rich — not keyword soup. Old-school, stuffed titles are not just outdated — they’re non-compliant in 2025.
The Fix:
- Focus on clarity. One or two strong keywords would work. No repeats.
- Structure the title for actual people, not just algorithms.
Mistake 09: The U.S. Amazon FBA Sellers Are Not Using Demographic or Geographic Insights
Most sellers don’t even look at Brand Analytics’ demographic and geographic breakdowns. But your buyers’ location, gender, and age can dramatically change your targeting.
The Fix:
- Use data to personalize ads.
- Tweak A+ content.
- Create more relatable imagery or messaging.
Mistake 10: The U.S. Amazon FBA Sellers Are Focusing on Features, Not Feelings
Americans buy feelings — not features. Product specs won’t sell alone. You need to tell a story and tap into identity, lifestyle, and transformation.
The Fix:
- Make your bullets and images speak to the “emotional outcome” your product delivers.
Mistake 11: The U.S. Amazon FBA Sellers Are Ignoring External Traffic in 2025
The strongest brands aren’t relying only on Amazon. They’re bringing traffic from email, Google, social, and landing pages. And they’re using Amazon Attribution to track it all.
The Fix:
- Build a simple funnel.
- Start with one off-Amazon channel and grow from there.
Mistake 12: The U.S. Amazon FBA Sellers Are Using Global Tactics That Fail in the U.S.A
Tactics like keyword stuffing, fake urgency, or black-hat reviews might work in some international markets. But in the U.S., they damage trust and can get your listing removed.
The Fix:
- Invest in clean branding, true value, and sustainable tactics.
- Provide authenticity and real marketing.
Final Thoughts
In Amazon FBA 2025, success isn’t just about what you do — it’s about what you stop doing. If you’re a U.S. seller and you recognize yourself in even a few of these mistakes, now’s the time to pivot.
Fixing just a few of these mistakes can help you grow your sales. But if you fix all twelve? That might be the year your business really takes off.
Need help? Reach out to our team at info@ecomclips.com for a free strategy session.
