Why Every Serious Amazon Seller Needs to Use the Brand Story Module in 2025?
If you’re not leveraging Amazon’s Brand Story module yet, you could be silently losing valuable customer trust and letting your competitors steal the spotlight. This little-known feature is more than just extra space on your product detail page — it’s a powerful tool to engage shoppers, build credibility, and ultimately increase your conversion rates.
The Brand Story module gives you extra real estate right on your product listing, positioned between the product bullets and the A+ Content. It often appears as a sleek carousel with customizable modules that allow you to share your brand’s mission, highlight your best products, and tell a story that connects emotionally with shoppers. Though it may seem like a small horizontal banner, the impact it has on building trust and cross-selling is huge.
For brands serious about growth on Amazon, the Brand Story deserves a prime spot in your content strategy. Instead of squeezing your brand background into limited A+ content space, this dedicated section allows you to tell your story in a way that resonates. It shows shoppers that your business is more than just a product — there’s a story worth exploring, a brand with a mission, and a range of products to discover.
One of the biggest advantages? Your Brand Story automatically appears on all product pages across your catalog. That means you create it once and reap the benefits everywhere with minimal extra effort. The payoff? Stronger brand recognition, increased shopper trust, and easier cross-selling opportunities.
What Does a Good Brand Story Look Like?
Take a look at this example listing: as you scroll down, the Brand Story section sits comfortably between product details and A+ content, presented in a carousel format with several modules. This brand highlights its founder, establishing authority and authenticity. They talk about their sustainability efforts and proudly display badges like “#1 Brand in Category,” giving shoppers confidence in their choice.
Could this brand improve their storytelling? Absolutely. But they’re already ahead by simply using this space smartly — many sellers don’t even try.
If you haven’t created your Brand Story yet, consider this your sign to start.
How to Get Access to the Brand Story Module
Before you start creating your Brand Story, it’s important to understand that not every seller automatically has access to this powerful feature. Amazon sets specific eligibility requirements to ensure that only verified and trusted brands can showcase their stories this way. Meeting these criteria helps maintain quality and authenticity across the marketplace, protecting both sellers and customers.
Here’s what you need to qualify:
- Enrolled in the Amazon Brand Registry
- Have an active registered trademark for your brand
- Maintain a minimum seller rating as defined by Amazon
If you meet these criteria, setting up your Brand Story is straightforward. In Seller Central, click the hamburger menu, go to Advertising, then select A+ Content. There, you’ll find the option to create and manage your Brand Story for your listings.
How to Find and Create Your Brand Story in Seller Central
Once you’re eligible for the Brand Story module, setting it up is straightforward through Amazon Seller Central. Here’s a quick step-by-step guide to help you locate and create your Brand Story:
- Log in to your Amazon Seller Central account.
- Click the hamburger menu (three horizontal lines) in the top-left corner.
- Navigate to Advertising from the dropdown menu.
- Select A+ Content Manager (sometimes just called A+ Content).
- Within the A+ Content Manager, look for the Brand Story option — this is where you can create, edit, and manage your brand story content.
- Click Create Brand Story, then follow the prompts to add your images, text, and modules.
- After designing your Brand Story, submit it for Amazon’s review and publishing.
Image Guide 1:
Image Guide 2:
This process allows you to showcase your brand narrative across all your product listings, helping you build stronger customer relationships and increase sales.
What Can You Include in Your Brand Story?
Amazon offers several module types that let you customize your Brand Story to suit your goals:
- Brand As Seen and Store Showcase: Perfect for featuring multiple products across your catalog, encouraging cross-selling.
- Brand Focus Image: A high-impact visual section that can really catch attention—though many brands underutilize it.
- Brand Logo and Description: Introduce your brand visually and tell your mission story or highlight your founder.
- Brand Q&A: Often underused but highly effective. Amazon provides prompts like “How did we get started?” or “What makes us unique?” to build emotional connection.
Brand Story Module:
Keep in mind, your Brand Story content appears on every product listing, so it needs to feel relevant across your entire product line. If your story only fits one product but feels out of place on others, it can confuse customers.
Why Storytelling Still Matters (But Your Customer Matters More)
At the heart of every successful Brand Story lies one crucial element: connection. It’s not just about sharing facts or listing features—it’s about understanding what truly matters to your customers. What are their values, desires, and pain points? What kind of visuals, tone, and messaging will resonate deeply and create an emotional bond?
Your Brand Story should go beyond simply explaining your product; it should answer the fundamental question every shopper has: “Why should I trust this brand and choose it over others?” This is your opportunity to communicate your mission, your values, and the unique qualities that set you apart.
Think of the Brand Story module as your brand’s personal introduction, a way to say, “Here’s who we are, why we’re here, and why you should care.” When crafted thoughtfully, it does more than just tell a story — it builds trust, encourages shoppers to explore your entire catalog, and strengthens your brand’s authority in the marketplace.
By putting your customer at the center and tailoring your story to their interests and concerns, you create a powerful connection that turns casual visitors into loyal buyers and advocates for your brand.
Ready to Craft a Brand Story That Works?
If you already have a Brand Story, take a fresh look at it. Is it helping customers discover more of your products? Is it building trust? Does it speak to what your customers care about?
If you haven’t built one yet, now is the perfect time to start. Need help putting it all together? That’s where Ecomclips comes in. We specialize in crafting Brand Stories that not only look great but actually drive sales and customer loyalty.
Drop us a message or email us at info@ecomclips.com for a free consultation or to get feedback on your current Brand Story. We’d love to help you unlock this powerful tool and grow your Amazon business.
Thanks for reading! Stay tuned for more expert tips on maximizing your Amazon sales and brand presence in 2025.