Amazon Brand Store Design and the Benefit of having an Amazon Brand Store

Last Updated on August 15, 2022 by

What is an Amazon Brand Store?

In order to exhibit a selection of your products, you can create your own branded online store on Amazon using the free content function known as Amazon Brand Store.

Due to its brand-focused appearance, it offers customers an excellent shopping experience.

Benefits of Amazon Brand Store 

Having an Amazon Brand Store has several benefits and will be very valuable to your company.

These are a few:

1. It Makes You Appear More Authentic

People are more likely to view you as an authentic brand than as a reseller of low-quality goods when you display your products on your Amazon Brand Store. Over time, this increases your trustworthiness, and aids in your ability to close more deals.

2. It Makes It Easier to Locate Many Products on the Same Page

If you have a wide range of goods to sell, Amazon Brand Store is excellent. It enables you to put all of your products in one location and provides your clients with a smooth buying process. Do you sell clothing, shoes, or technology products? Create a store and put all of your goods on view. Additionally, since buyers can purchase various items all at once, you stand a wonderful opportunity of increasing your sales.

3. It Supports in Increasing Your Organic Ranks on Amazon

Not only can Brand Store pages drive traffic and sales, but they also help you rank organically on Amazon. You can improve your rankings in search results and surpass your rivals if your Amazon business has a Brand Store.

4. It Enables You To Promote New Products To Existing Clients

You have access to this as an additional benefit when you create an Amazon Brand Store. You can market products to current clients in addition to acquiring new ones. To inform your followers of the newest products, you can promote your brand store on social media.

5. Makes It Possible To Purchase More Easily On Mobile

Did you know that your Brand Store can be optimized for mobile devices? This makes it easier for shoppers to buy your products straight from their phones. Thanks to enhanced responsive design your products look as beautiful as they would on a desktop screen.

6. It is Suitable For Usage as an Amazon Landing Page

Instead of creating a separate landing page for your products,  you can also use your Brand Store as a dedicated landing page on Amazon. You can use Sponsored Brand ads to redirect your customers to your Brand Store and let them shop your exclusive range of products straight from your store.



How To Set Up Your Amazon Brand Store

Follow these steps to set up and launch your Amazon Brand Store:

1. Sign up for the Amazon Brand Registry

You must first register with Amazon’s Brand Registry in order to sell your products on the website.

Please ensure you have the following before registering:

  • The authorized trademark of your company to be applied to your items.
  • Authentic documentation proving your ownership of the trademark’s rights.
  • Create your Amazon account. (You can make one for free if you don’t already have one.)

By registering your brand and fulfilling the aforementioned requirements, you will have access to Amazon Brand Registry’s services..

2.Design the Homepage for Your Store and Choose a Layout

The ‘Stores’ option can be found from the menu after you register and log into your Seller Central account. Select “Manage Stores” from the menu that appears beneath it. You’ll be directed to the store page creation procedure after doing this.

Select the brand for which you wish to build the store page after being presented the list of suitable brands.

After that, you will be prompted to select your homepage layout. Select the appropriate template that will showcase your products the best.

3. For Your Store, Create Appropriate Pages

After you’ve completed the homepage layout, it’s time to develop product pages.

You can design different pages for different purposes, such as best-selling items pages, category sites, promotional pages, and so on.

Maintain an easy-to-navigate flow for your customers.

4. Making Content Tiles for Your StoreYour next task will be to arrange the content tiles on each page once the pages and layout are complete. Customers can interact with these when they show on the Store page.

You can add many different kinds of content tiles, like Header, Text, Image, Video, Gallery, Product, etc.

5. Put Your Product Here

After you’ve added your tiles, you’ll need to add your products to the already prepared pages.

Choosing the correct Amazon Standard Identification Number (ASIN) for each product will make adding them simple.

Include all of the necessary products that you want to see on your Brand Store.


6.Submit it for Review

When everything is finished, send your store page to be reviewed. To avoid having your store page rejected by Amazon, make sure you accurately preview it for mistakes or other problems. You can use your Brand Store once Amazon has given its approval.


By this point, you may have understood that opening an Amazon Brand Store could be extremely beneficial for your company.

You can go from being a regular seller on Amazon to becoming a well-known brand with the help of this free, interactive tool.

While creating a brand store takes time and effort, it is well worth it, especially if you want to make revenue.

Do you require assistance setting up your own Brand Store? or an effective Amazon marketing plan that results in conversions and sales? We’ll be there when you are.

If you think this post has been helpful for you, please share this post with your friends and the e-commerce community.

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