Amazon Advertising : Different Types of Amazon Sponsored Ads

Last Updated on January 15, 2022 by

Amazon Advertising provides a boost to your brand and products. These ads appear in highly visible placements, within shopping results or on product detail pages. Many shoppers come to Amazon ready to buy. Advertising can help you reach customers who are looking for products like yours. Amazon offers different types of sponsored ads that can help you get their attention at the right time in the right place. 

Amazon offers 3 types of sponsored ads 

  1. Sponsored Product
  2. Sponsored Brand
  3. Sponsored Display

Sponsored Product Ads

Sponsored Products ads are for individual product listings on Amazon. They appear within shopping results pages and on product detail pages. Sponsored Products can help you reach shoppers who are actively looking for products related to theirs.

Sponsored products ads showing in the search page

Sponsored products ads showing in the product details page

Sponsored Brand Ads

Sponsored Brand ads showcase your brand and product, featuring your brand logo, a custom headline, and a selection of your products. Sponsored Brands give you the opportunity to quickly grow consideration for your brand and collection of products from shoppers. For many sellers and vendors, Sponsored Brands are well known as Headline Search Ads.

Over the last year, we’ve seen Amazon make significant functionality updates to Sponsored Brands campaigns. This also represents a significant improvement in traffic. The 23% growth seen on the spending side. Sales grew even faster at 42%.

Sponsored brand ads showing in the search page

Sponsored Display Ads

Sponsored Display Ads are a new self-service advertising solution that helps advertisers reach relevant audiences across the shopper journey, with ad placements that appear on and off Amazon. Sponsored Display ads will help you reach the right audience for your business. Product Display Ads use PPC to promote a product by targeting shopper interests or similar products.

While many businesses focus on Sponsored Brands and Sponsored Product Ads, Product Display Ads are a competitive choice for advertising on Amazon. They focus on how your product relates to shopper interests, as well as select products and categories, which can give your product valuable exposure.

Sponsored display ads showing in the product details page

These are the sponsored ads types that amazon offers currently. All the professional sellers can run the sponsored products ad & the brand registered seller can try the Sponsored Brand ads & Sponsored display ads along with the sponsored products ad. 

Don’t hesitate to ask if you have any queries on any advertising field of eCommerce. Please let us know if you face any issues. We are always here to hear from you.

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