To grab the buyer’s attention on Amazon, sellers need to use advanced weapons like A+ content and A++ content. Buyers can easily gather product and brand information from these contents. sellers have a great chance to distinguish their items from related versions sold by their competitors.
What is A+ Content and A++ Content:
A+ content refers to a listing’s product description of brand owners which allows them to tell their brand story with enhanced images and text.
A++ Content or Premium A+ Content is an exclusive tool that goes a level beyond basic A+ Content, giving brands the ability to showcase their product’s most important features and benefits with a modern, visually appealing structure.
Importance of A+ Content and A++ Content:
As Amazon has grown to be the e-commerce destination for what appears to be half of the Internet, competition among sellers and brands has risen dramatically. Amazon is now a crowded market. You have to make yourself stand out above all of your competition to make as much money as possible and expand your brand. Sellers can improve their listings on Amazon in the two most popular ways to attract more shoppers. Enhancing content is one of the most popular approaches. They have content that is A+ and A++. These materials can help you boost your conversion rate by 3 to 15%.
How does premium A+ differ from the usual one?
The main differences are the video module, slider gallery, and comparison chart between A+ and A++ content. To check out these advanced tools, you can easily understand the differences and can choose the best one for your product brand.
- Premium A+ gives buyers an ad-like experience by providing an extra area for image placement on the page. The maximum width is 1464 pixels, while basic A+ content is 970 wide.
- Up to five images can be displayed in a slider gallery in premium A+. Each slide can have link navigation and text blocks added by the vendor. This is not available in basic A+.
- You can add short high definition full video in premium A+ which is not possible in basic A+.
- You can add a short high definition video with text in premium A+ which is not possible in basic A+.
- The premium comparison tables are more user-friendly and dynamic than the standard A+ Pages table. The charts also have a slide feature that allows customers to navigate through the goods and compare them to one another.
- You can add owner description in premium A+ content which is not available in basic A+.
Difference between A+ content and Premium A+ content:
| Basic A+ Content | Premium A+ Content |
| A+ is available to all vendors | A++ is available on an invite-only basis. |
| There are 12 basic modules. | There are 16 interactive modules and 12 basic modules. |
| Allowed 5 modules per page. | Allows 7 modules per page. |
| Basic A+ is free for all sellers. | Premium A+ can cost anywhere from $250K and $500K per product. |
| The maximum content width is 970 pixels. | The maximum content width is 1464 pixels. |
| Increasing the conversion rate by 3-10%. | Increasing the conversion rate by 15%. |
Advantages of Basic A+ content:
- unlimited use for all Vendors.
- Increase the visitor’s number.
- Increase the sales.
- Enhance the conversion rate.
Disadvantages of Basic A+ content:
- Fewer modules than premium A+.
- No video options.
- There is no owner information module.
Advantages of Premium A+ content:
- videos up to three minutes in length and HD quality (720p).
- There is an owner information module.
- Helps to keep your Product on the top.
- Enhances the conversion rate.
- There are 16 extra modules than the usual A+.
- The buyer can see the slider gallery on A++.
Disadvantages of Premium A+ content:
- It’s available for invited only.
- It is expensive.
Modules of Basic A+ content:
Modules of premium A+:
Example of A+ and A++:
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