Amazon’s bustling marketplace features jewelry as one of its glittering categories, attracting potential customers with its allure. In many cases, the strength of your product listing determines whether they will be enchanted by your piece or bypass it for another.
Amazon offers jewelry sellers a golden platform, but success is based on quality products, strategic marketing, exceptional service, and adherence to guidelines. As you embellish customers with your jewelry, let these tips embellish your sales strategy, ensuring your venture on Amazon not only sparkles but also stands resilient.
Subsidiary Image
Suppose a customer gets interested after seeing your main image. Now he clicked on your product to see more about your product. Here you can get CTR from your main image.
Now you have to add more detailed images that will show your product in more detail and highlight your product’s key selling point. So after a good main image, I will always suggest a good angle image for your product. It will allow customers to see your product from a different angle. Here is an example.
Here you can see two angles in the same image. Also, we added some features to this product. The earring is 18k gold plated. And also has a secure earring, it is moissanite and has 4 prongs. So customers will get a clear knowledge about this product’s appearance. One angle of this product cannot describe all of these features in one image. You can also add a video to show your product in more detail from a different angle. Amazon says that the “Main image for Jewellery must be shot flat”. So to show your image in a different view. An angular image or a video is essential for your listing.
Lifestyle Image
We now suggest you include a lifestyle photo with your products. It is nearly impossible to take pictures of everything you sell on Amazon if you are selling thousands of jewelry items. Anything is possible in this digital age. A professional Photoshop designer will create a lifestyle photo for you. All you need to do is give them a picture of your products. They plan to use attractive young models to create a lifestyle image.
However, you must consider your target client in this situation. If women of various ages can use your products. You must choose the model according to that.
When you create the lifestyle, you must focus on your product, not your model.
In this image, we are using the close shot image. Here we highlight only our product. The product is beautifully worn by the model. Anyone can visualize their appearance after wearing this product.
You can add some text in your lifestyle image which will highlight your product. These are the concepts. Suppose you have a bracelet that was specially made for you; tell a tale about it, such as “feel invincible.” You want to explain to them that wearing the jewelry you adore will undoubtedly make you feel better. Alternatively, if you sell necklaces, you might tag them as “a gift for your mother” to encourage every prospective customer to purchase one and give it to their mother.
About Photoshoot
As we told you before you have to provide your product image to your graphic designer. For this, you have to photoshoot properly so that your graphics professional can make a lifestyle image with this. For the shiny nature of the metal and stones in jewelry, you should avoid reflections on the product. You should also avoid using the overhead flash on your camera as it can result in bright reflections and harsh shadows. Also, you must avoid other objects like jewelry cases or mannequins. An incorrect white balance can change the perceived color of your jewelry, leading to possible customer dissatisfaction. While this can be changed using editing software, it is recommended to set your white balance at the time of the shoot. In this regard, outsourcing photo editing services from a clipping path service provider is a worthwhile decision.
Material Details Images
For Amazon sellers, jewelry is broken into two categories: Fine jewelry and fashion jewelry. If you’re a diamond seller or a solid precious metals and stone-made jewelry seller, You are a fine jewelry seller for Amazon. And if you are a brass, aluminum, or any other material-made jewelry seller then you are a fashion jewelry seller for Amazon.
A main image, A subsidiary angular image, and a lifestyle image are common standard images for all types of jewelry listings. But the next image of your listing may be changed according to your product category.
Those who are fine jewelry sellers must comply with applicable metal quality marks and stamps. Also, Fine jewelry sellers must provide accurate metal content information in their product listings. Moreover, they must follow specific metal, diamond, and gemstone standards set by Amazon and are required to have an Amazon Professional Selling Plan.
This type of image you must add to your listing. This image will declare about the material of your jewelry. Your stone, gold, or diamond properties. It’s hardness and other points. In this image, you have to provide accurate metal content information for your jewelry.
You can include a material details image as the fourth listing image if you sell fashion jewelry. For the customer to understand your product clearly. They can decide what to purchase as well. Also, customers can trust your product.
Now like this, you can also add a comparison chart to your product listing. With this, you can tell customers your products are not cheaper-quality than others. You are selling good premium quality jewelry.
Your product is durable and tarnished, hypoallergenic, comfortable, and secure. Also, the package is giftable. Others are not offering these features. This type of comparison image can take you a step ahead of other competitors.
Size Images
Next, we suggest a size image for all types of jewelry sellers. Your product may be anything like rings, bracelets, earrings, bracelets, pendants, anklets, cufflinks, charms, hair jewelry, body jewelry, or any kind of jewelry set. you must have a size image for your product in your listing. So that customers can get the exact same product that they expect. So, you will keep your product return rate minimum.
Different types of size charts you can for your jewelry product.
Different types of size charts you can for your jewelry product. In this image, the customer can see this is a white gold plated silver. Also, they will come to know that it’s 18k gold platted. All the products on a scale showcase their size to the customer.
At the last part of the scale, we are showing a coin so that anyone can compare the size according to this. Customers can purchase after getting a clear knowledge about its size.
Also, you can add this type of size chart. Here a customer can compare its size according to the ear. Also can get information about how many sizes are available.
If your product is available in only one size, You can add this type of dimension image. this type of image can showcase your product measurements in more detail. This image shows not only the stone’s diameter but also its length, width, stone height, earring back width, and many more.
Box Image
For the main image, amazon says that “MAIN images must not be on a visible mannequin, hanger or holder. MAIN images must not be shot with a human model. MAIN images must not show any packaging, boxes, tags, certificates, or brochures.”
The majority of the time, jewelry is sold as gifts. Anyone looking for the ideal present for their spouse, friends, family member, or loved one will undoubtedly become interested when they notice that the product comes with a box. This will add uniqueness and value to your jewelry products. Additionally, clients won’t have to worry about the presentation and packing of their gift items. This needs to be highlighted as your unique selling proposition. Consequently, we usually advise include a box image in your listing.
Check out these two pictures now. If I asked you to pick just one picture. You’ll undoubtedly select the right photo. The question to ask now is, “Why?” The image on the left seems very dull. Only the box is displayed. However, if you check the image on the right, you will notice that the box is positioned well with the product. Also, the title is positioned here on the upper side. We expanded the text regarding this box as a subtitle. This could encourage a buyer to buy the product.
Infographic Image
If you want or have an option to add more images to your listing, you can an infographic image for your product. We give this type of image less priority in the jewelry category. Depending on the product this type of infographic image may need to be added to the product listing.
Conclusion
We can not cover all jewelry in one video. There are thousands of jewelry on Amazon. There is material-based jewelry like gold or diamond, wearing jewelry like necklaces, and earrings. Eco-friendly jewelry like Wood or Brass Jewelry, Costume Jewelry, Handmade Jewelry, and many more. This set of feature images may vary depending on your product.
Suppose your product is this type of pendant. I will not suggest for subsidiary image angle image. For this image, a lifestyle image like this would be better. Or you don’t provide a box with your product so I will suggest another image for you.
So a professional graphics designer will give the best set of images for your listing. We worked on hundreds of clients in this category. We have various sets of plans for different types of jewelry products. If you want we can make a set of images depending on your product that will add value to your product.
As you step into the vast expanse of Amazon, you may feel as though you are a miner searching for precious gems deep within the earth. There is a lot of potential, but there are also some challenges. In a crowded market, selling jewelry on Amazon requires more than displaying beautiful pieces; it requires weaving a tapestry of trust, quality, and dedication.
Your jewelry business’s luster doesn’t just come from the ornaments, but from the foundation you lay. From sourcing the finest materials to crafting compelling product descriptions, from staying on top of the latest fashion trends to navigating Amazon’s complicated policies, every decision adds to your business’s strength and shine.
