{"id":9375,"date":"2022-01-22T15:30:02","date_gmt":"2022-01-22T15:30:02","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=9375"},"modified":"2026-01-31T07:42:10","modified_gmt":"2026-01-31T07:42:10","slug":"how-does-the-amazon-a-content-manager-work","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/how-does-the-amazon-a-content-manager-work\/","title":{"rendered":"How does the Amazon A+ Content Manager work?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>About A+ Content Manager<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">The A+ content feature enables brands to change the product descriptions of branded ASINs.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">By integrating a unique brand story, enhanced photos, videos, and text placements, A+ content manager allows you to communicate your product benefits in a unique way.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Including an A+ content to your product description section will help you achieve the following results:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Increased conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Increased traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Increased sales when used effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A+ Content Manager modules<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are a total number of 15 different modules available in Amazon A+ structure. Many of the modules are similar, with varying image and text combinations. To make the overall design you need to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Decide which characteristics of your product you want to highlight while creating the overall design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Choose the right modules to fit your requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Create the overall layout by choosing a range of modules that can create an attractive design.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/zMB04SWO987D0X-eygRf4hYBXE-lC0_SDnsPwOVbE8Mr_OgNnoDz4xxtw8GTDckCMRXzTWXoqjiZL9FPOmPQ_8hbzoW1HBYEizWqolf6aSZGj7JdkZCPl0qUdB2PeWukvkK3DdiA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can use 6 modules at most to represent your product features, in that case, you can use 1 module twice or thrice if you want. The arrangement of the modules should respond to the following topics about your product:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Product name<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Outstanding feature<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Who can use it?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Ingredients\/Materials<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00b7 &nbsp; &nbsp; &nbsp; &nbsp; Additional benefits<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a great example of an A+ Content layout breakdown by ecomclips:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/T4leLAJNHqPnQM-ycL9j68aIs-SEcepyYVu6B1XhXEWgWOWV2P3fFdLmCQ4FX0xSsUMtNeOrVDIm9o7z3nONsQmFXZw77Il6GhiGR1l_5Juym6q3p559hxNQiuwlUCBebXsBJA2k\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Guide to Help You Get Started With A+ Content Manager<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, log in to your Seller Central account and select \u2018A+ Content Manager\u2019 from the \u2018Advertising\u2019 tab.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/2lOLpRcreqdgsB59npWRiNiv8RPNMnZ3XciQVjhboTA08sJHziaCwPBq-xJMwiNt8KXldcOGmquMq8InircjcM9UI1TK7NT-E2nBkdPezKWP4j_SekW8lUOzNSNEX3wm2VyfJBjx\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then, click on the button \u201cStart creating A+ Content.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mRfbuRiaOuKY1epkS4__WC6Qep--B8yUhfPqGXzoxMT7SJdu8gYnek-vCjlSS2VmqwLH_S2Yf3bW26g4_N3jvNT0bNtPR5BPSz6sRLe58hr7KMOyu0UWfbxFyXu1WCIJQ5XJUq3j\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Select the type of A+ content you want to create:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/EKGix9kZ0D0dlkttF4NZx_wkE0d0E6svbz3vY38f8-XZzl8v-1_zBdo-wHhe-bmu7AQJU6UcU-ChEqZ_4skVR8m-Cv-URxQnTQvnEbJImTIQI-uvjwiWI9R7uCSsrnFGxGH1KHFL\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To start adding modules, fill out all content details, and click \u201cAdd Module\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/w1BkNJIvrdNDmDQWRsE6oFKEJ_IfZfkw-zzBGPwoYP_jlnzHAwjizKws8xVM2_dLNutYjWfe_TYa2XXJpHatvzLatM4nDgh_pV_CtMB6LhwmKM-HpePhia5WnyUv66rjZPzjDyF0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now you can choose from six different options to start creating some great content!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/8Ny50-jQPQke0QutXRzEhHzD6bESSv8eD2EB-hDmy2u-XfFdVDL1nrotLokNqLJg3Gj8isAWpgeui5RiZfRawnaZtqXvrxRh_cQNEdYNoN45Ipjf-1XGTNCG-7H26w1rhbvwWVk3\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After completing your A+ content and layout, you will have to submit it for revision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Click the apply ASIN button and add ASINs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/SUrhTXUJwxLw3qIHF5-x8OSuh3dNnXihCgV3TuywSLVfgcAoP59szBPJg-kYkJczu52pOkBEBbd-hIx1wLt6n3XfdvJfy18GSl-ZpNePglSeJ4p_UhA54c5cO9C9GsGi5FRs3JAx\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Kv3XrvzthefJsTNX_HxAIQoT60XFZ428fLCtD3L0e_Q4uN0l8zWeQNLCwCjsN-txiERW2RTNRfsng-Rlc68upic49yPVm_jyFOy0dZSuDXBOC3F04MOPm7pCu0wTw7q2SNfn6d2n\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Then click Next: Review &amp; submit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/QDsi0QhWua54faMxPQ3DUo7RUXKEmm2Fr2Of2eggoObz9UGZZb1ThUe6KDvzyuD67TyNHF8sNWx4MRtPVUoWItZOpjr5hIpOz1Irl7UoJLU8Arx6uLjbNaEWtb8QJA1zqtBWtBEF\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Revise your all modules and then click submit for approval.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/SutAA20cTsS2SSEr8iM_ElLoFTs72g9stetVkfbn7gdM7D7ZbYX22Ei9yQtjaGVIrmKZGemdodSkPXT19wtOTtPNoBle6LrRCDculac-LY-SEqVb3RRQluIEvE9QRzpOLVTL5Prz\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A review can take up to seven days or even longer, in periods of high volume.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The status will reflect on the A+ Content home page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If for any reason, your A+ content is Not Approved, you can check the rejection reasons by clicking Edit on a specific part of the A+ Content manager and making the necessary changes. If your A+ content is approved, it will take up to 24 hours to see the update of applied ASINs on the detail pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope our guide on how the Amazon A+ Content Manager works has provided you a clear view to you and you can create A+ content in your own way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About A+ Content Manager The A+ content feature enables brands to change the product descriptions of branded ASINs. By integrating a unique brand story, enhanced photos, videos, and text placements, A+ content manager allows you to communicate your product benefits in a unique way. Including an A+ content to your product description section will help &#8230; <a title=\"How does the Amazon A+ Content Manager work?\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/how-does-the-amazon-a-content-manager-work\/\" aria-label=\"Read more about How does the Amazon A+ Content Manager work?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":12878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/9375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=9375"}],"version-history":[{"count":3,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/9375\/revisions"}],"predecessor-version":[{"id":23020,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/9375\/revisions\/23020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/12878"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=9375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=9375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=9375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}