![\"\"\/](\"https:\/\/lh6.googleusercontent.com\/97SVLICewdw4wxvy0u-AvAWD_C2Mimgzf4dQJFyFNDO7zcqr_WGlsQe6LPE97lLwPxOcjJTIiz7RPFspvAns6-zFKI6J0k5yiUCpYxCTVDDYFDv1JP_BDjw8pcvHDU6WupMH1nvKxNWvtfEaBMhResw\")
<\/figure>\n<\/div>\n\n\nStep 1: Apply to Sell on Walmart<\/p>\n\n\n\n
Sellers have to apply to start selling on the Walmart marketplace. The application isn\u2019t lengthy, but the wait is. After providing your basic business information and an overview of what and how you currently sell, be prepared to wait 2-3 weeks for a response. If approved to sell on Walmart, you\u2019ll receive an email invite to set up a Walmart seller account. But, not everyone is approved, so let\u2019s see what type of online seller the Walmart marketplace is looking for.<\/p>\n\n\n
![\"\"\/](\"https:\/\/lh5.googleusercontent.com\/kGmY1WWMrBQj4SwrIz-U9_opw6A1bkQjJBbtdit10fXOrBCwSaLp2e_WnobyGrofZgJj-0iiufddZiGr2h9DjJJN0kdVV3Qtlx-WRz6UVrIF9cW4kdxU5d9mMZ1HlWixdkiUzIczx5E9GBKjtS3-ASE\")
<\/figure>\n<\/div>\n\n\nThe Walmart marketplace only works with established online sellers. This is a major difference between Walmart and other major marketplaces like Amazon and eBay. If you\u2019re just getting started in online sales, Walmart isn\u2019t likely to approve your application. You\u2019ll first need to establish online sales history on your own website, plus have a proven brand or product collection. Walmart is pretty transparent in that they want to build a marketplace filled with a variety of items that span all categories at moderate prices.<\/p>\n\n\n\n
Step 2: Set Up Your Walmart Seller Account<\/p>\n\n\n\n
After receiving your approval to sell on Walmart, their online partner portal walks you through each step in your account setup: from signup, through registration, to final launch of your products on the Walmart marketplace. The entire process is tracked on a Launch Checklist, which guides you through each step. The first thing you\u2019ll see when you click on your email invite link is a registration Signup Wizard. Simply follow this wizard to enter your key business information. Be ready to provide these 3 pieces of information:<\/p>\n\n\n\n
\u2013 Your business\u2019s physical address<\/p>\n\n\n\n
\u2013 Your bank account information to receive payments from Walmart<\/p>\n\n\n\n
\u2013 A digital W-9 form. If you don\u2019t have this, the Signup Wizard includes a link to this form to download and fill out.<\/p>\n\n\n
![\"\"\/](\"https:\/\/lh3.googleusercontent.com\/vHxJajGERRK2V1g7nOZnn8wKFbcwyVuCR2ULLvc7yIbHoQIQnSBq7Tw2kRB_PYlPhOscrj9Fd_2fVGizjWnCA0FQGY_sEAchw-NPSIzES-5X1lLOCXlHEKW-PM8Hp3b0-Ys-B6zlMc9lRIs3oT7ca0I\")
<\/figure>\n<\/div>\n\n\nAfter completing the registration, you\u2019ll see it\u2019s marked off your Launch Checklist. This checklist guides you through every step of the setup process and triggers your account to Go Live when all steps are completed.<\/p>\n\n\n\n
Next, you\u2019re ready to move on to the Partner\/Seller Profile. For this, you\u2019ll need to provide the following.<\/p>\n\n\n\n
- \n
- Company & About Us information that buyers will see<\/li>\n\n\n\n
- Customer service details including a contact phone number, email and hours<\/li>\n\n\n\n
- Shipping options so customers know your shipping fees<\/li>\n\n\n\n
- Return policy and return procedures<\/li>\n\n\n\n
- Privacy policy to explain how you use customer information<\/li>\n\n\n\n
- Tax info to set up your sales tax requirements<\/li>\n<\/ul>\n\n\n\n
Step 3: Set Up Walmart Products<\/p>\n\n\n\n
You can manually enter products into your Walmart product catalog, but if you have accepted to sell on Walmart, you likely sell in some volume. Manual entry isn\u2019t realistic for most Walmart sellers. So, you\u2019ll probably need to upload products to Walmart via bulk upload or a product feed. Once approved, Walmart makes fairly easy for seller how to sell on Walmart to upload products. While not optimal, they allow you to enter products through manual input, but the most efficient way is to make use of their CSV templates to import products from your database. Walmart doesn\u2019t directly have integration with major eCommerce platforms yet, but third-party partners like ChannelAdvisor can facilitate the integration process with various e-commerce platforms. Here\u2019s a quick look at your 3 options, which we examine in detail below.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Step 4: Understand Walmart Product Attributes<\/p>\n\n\n\n
Once you\u2019ve decided how to upload products, you need to build your product feed. If you\u2019re an experienced seller, you\u2019ll recognize most of Walmart\u2019s product attribute fields, such as item name, SKU, Brand, and Descriptions. But some attributes are exclusive to Walmart, like Shelf Description. Here are the attributes you\u2019ll need to know when setting up your Walmart marketplace product feed.<\/p>\n\n\n\n
\u2013 Product Name<\/p>\n\n\n\n
\u2013 Product ID Type \u2014 This field is where you indicate which identifier you are using: GTIN, UPC, EAN, ISBN, or ISSN. For example, if you are using UPCs, put \u2018UPC\u2019 in this field.<\/p>\n\n\n\n
\u2013 Product ID \u2014 This is where you put the value for the product identifier you selected above. For example 234567891012<\/p>\n\n\n\n
\u2013 SKU<\/p>\n\n\n\n
\u2013 Brand<\/p>\n\n\n\n
\u2013 Manufacturer, Manufacturer Part Number, and Model Number<\/p>\n\n\n\n
\u2013 Description Attributes<\/p>\n\n\n\n
- \n
- Long Description <\/li>\n\n\n\n
- Short Description <\/li>\n\n\n\n
- Shelf Description <\/li>\n<\/ul>\n\n\n\n
\u2013 Image Attributes (some required)<\/p>\n\n\n\n
- \n
- Main Image URL<\/li>\n<\/ul>\n\n\n\n
\u2013 Tax Attribute (required)<\/p>\n\n\n\n
- \n
- Product Tax Code <\/li>\n<\/ul>\n\n\n\n
\u2013 Price Attributes (required)<\/p>\n\n\n\n
- \n
- Price Currency<\/li>\n\n\n\n
- Price Amount <\/li>\n<\/ul>\n\n\n\n
\u2013 Shipping Attributes (most are required)<\/p>\n\n\n\n
- \n
- Shipping Weight-Value <\/li>\n\n\n\n
- Shipping Weight-Unit <\/li>\n\n\n\n
- Is Shipping Allowed <\/li>\n\n\n\n
- Ship Method <\/li>\n\n\n\n
- Ship Region <\/li>\n\n\n\n
- Ship Price <\/li>\n<\/ul>\n\n\n\n
\u2013 Variant Group-Related Attributes (optional)<\/p>\n\n\n\n
If you have products with variations like color and\/or size, you set up variations within the feed<\/p>\n\n\n\n
\u2013 Category-Specific Attributes<\/p>\n\n\n\n
Walmart has 24 universal categories outlined in its Categorization Guide. Items listed in certain categories and subcategories can list additional attributes that are specific to certain products<\/p>\n\n\n\n
Step 5: Test Your Product Feed<\/p>\n\n\n\n
Walmart has you send a test feed for review and approval of your feed setup. After that\u2019s uploaded to your account, you\u2019ll need to set up and test your order management connection and features. This is the last series of setup steps before you can launch. If you have a small product collection, say under 1000 unique SKUs, you can send your entire product feed as the test. But, if you have a large product catalog, it\u2019s best to send just a portion, say just one brand or category.<\/p>\n\n\n\n
Step 6: Set Up Order Management Method<\/p>\n\n\n\n
While your product feed is being reviewed and approved, you need to set up your order management method. As a Walmart marketplace seller, you need to take care of all order processing, shipping, exchanges, returns, and customer service. You have 3 options for retrieving Walmart marketplace orders and updating shipping status back to the orders you receive via Walmart. These are:<\/p>\n\n\n\n
1. Manually Via the Seller Central Dashboard<\/p>\n\n\n\n
2. Using Excel for Bulk Order Download and Shipping Status Upload.<\/p>\n\n\n\n
3. Using an Order Integration Partner<\/p>\n\n\n\n
If all of the above functions are done smoothly, you can check this step off in your Launch Checklist and proceed to the final step.<\/p>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Step 7: Request Launch & Start Selling<\/p>\n\n\n\n
After you check off Complete Item & Order Testing in your Seller Setup Checklist, a pop-up will appear asking if you\u2019re ready to launch. Click Yes. The Walmart Integration team will make a full review of your account setup, products, and settings, then make your listings live.<\/p>\n\n\n\n
Hope this article was helpful for you to understand the selling process start-up on Walmart. If you have any questions regarding this article, please feel free to contact us. We would be glad to give answers to your questions. Please keep reading our blogs. Soon we will come back with another article.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this article, we will discuss the complete guide to get started on selling on Walmart and establish yourself as a perfect seller on Walmart. Now, these days, there are so many sellers are selling their products gradually on one of the biggest marketplaces of eCommerce business, Walmart. It is not that difficult to get … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":13035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"class_list":["post-7995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-walmart-market-place-store"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/7995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=7995"}],"version-history":[{"count":5,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/7995\/revisions"}],"predecessor-version":[{"id":23064,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/7995\/revisions\/23064"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/13035"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=7995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=7995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=7995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Product Tax Code <\/li>\n<\/ul>\n\n\n\n
- Main Image URL<\/li>\n<\/ul>\n\n\n\n