{"id":4890,"date":"2018-05-28T12:25:52","date_gmt":"2018-05-28T06:25:52","guid":{"rendered":"https:\/\/www.ecomclips.com\/?p=4890"},"modified":"2026-01-31T07:43:03","modified_gmt":"2026-01-31T07:43:03","slug":"amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/amazon-lightning-deals\/","title":{"rendered":"How to Run Lightning Deals in Amazon Seller Central"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lightning deals is a popular form of promotion in Amazon. By using this promotion, a seller can sell his limited items in a quick time. With the years of experience in working with Amazon seller central, we have found easy ways to run lightning deals in Amazon. We will share one of the easiest methods so that you can also sell your items fast!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips for engagement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most important part is, to accelerate your brand growth, you will need to increase the online awareness &amp; engagement of your products. Take part in activities such as promotions, social media marketing, email marketing, search engine marketing\u2026.etc. You can easily pick up your sales, gain new loyal customers and open up new opportunities by offering well placed and well-timed discounts. Amazon offers many amazing promotional opportunities. Such as <a href=\"https:\/\/ecomclips.com\/blog\/how-to-run-social-media-promotion-codes-on-amazon-new-feature\/\">Social Media Promo Code<\/a>, Free Shipping, Percentage Off, Buy One Get One, Giveaway, Lighting Deals and more. Among all of these promotions <em>Lighting Deals<\/em> is very popular. Aside from some sales this gives the seller sell his limited items quickly. It can also be very effective to gain popularity if utilized strategically and timely.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Cy_nDt33N5oWwV_VEG5QGlay63LrcgxqT9T1-5d0DAaskIm2A2w5OGmw6WTz8MLZuR4pD16Hg_EkPNRZOqpXdt5Gpu0CdmEH_lUpeEOXYdjnEX_jD-5fp7Xd6oAOJC7NgDojpV6npYIayhLrjxuVN_A\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Lightning Deals<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Basically <em>Lighting Deals<\/em> are special offers that are accessible on Amazon temporarily. Specifically, its duration time is for 4 to 6 hours. It can be visible when you click on today\u2019s deals. By adding an item in a Lightning deals, you have the chance to expand sales and it also offers a speedy method to finish your stock.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">The following picture is showing Amazon\u2019s \u201clightning deal\u201d products.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/julASd6viNBmgP7ex-ZHpCFLLyUtmbikPRWDredaPSF4dDs6ZlUgwb8Fr75LqN4vs3o0F1Q7zg8Nw_fFMcWPSsZQX7WN2JyfcrVqgaKkK9Po7delTKV7v2TpMNEY2SnSYh1EbkaDPLiXaUJSDoP29YM\" width=\"624\" height=\"304\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Why should we Run Lightning Deals?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It will Appear on the Amazon.com todays deals page.<\/li>\n\n\n\n<li>It will show up as a special offer in the search results.<\/li>\n\n\n\n<li>To Enjoy the Halo effect.<\/li>\n\n\n\n<li>It will improve your search rank.<\/li>\n\n\n\n<li>It can finish your item stock very quickly<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now we will show you \u201cHow to Run Lighting Deals in Amazon Seller Central\u201d so that you can do it yourself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to run lightning deals in Amazon Seller Central<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 1:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First of all, go to the \u201cAmazon Seller Central\u201d Portal. Amazon Seller Central is the control panel where every seller on Amazon can control everything and do whatever they want with their product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/UWC5PhFMFO-DfQh92t_zhRP3X6L0NuZUoOCNDeU7Fut5LQg8dPNFjsO1scUqgU5WNiguBUNzsBft8LAF6deVnhDllLWb5iMotx8Fb2sguUkcSXeJyiqwHyT9fK_37R45Dza31cVez19vLtiOoQRvkao\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 2:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Go to the \u201cADVERTISING\u201d section &amp; click to the \u201cLightning Deals\u201d option.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/PNzu4e17jXGCUtJwvG9JSy-7JWpix6MEG82dgx3rshtCPcoyUEkA2DFf8Jb-WLliD94uVp4X3SB_v1hKvx7PB-fy8wrOuiCb0CL3PDPrqnVQ3JRLnWwpE3eZURa6dcFlBgB7O2Y2uUHmCCQ37y8L8cc\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 3:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After clicking that option you will directly go to the \u201cLightning Deals Dashboard\u201d page. Here you can control all about Lightning Deals like creating lightning promotions, promotion status checking, deleting promotions, Recommended eligible lightning deals products etc.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8bmUsfpFnme64Eki70ErORxPUvYRfhW37cc8yySCPRPnCfy_-YDufPI5om7niR3EFbzotFzXMpogYLm1v6A1pyy_7CZ0Qv1oURhyUNR86STIgdP9q2OsfARUYAQbIWBkmTtPBUq2C-AhtfPfcKww-9Q\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 4:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To see all of your Recommended eligible lightning deals products, you need to click \u201cSee all recommendations\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/N2z50GppCGoRrrnYFCPGnTmtMrE1jzMVh8Z2jjEmKCUUHZuW3cZDb8wQlJ_AXaPuDa4WBTkP46Ufy5JJUWTcJcOcKZAtw1trfPC5hVtCK4umzgG9yrybErSp0xI0buZaiyPEZSyP3AzKxURmjZ4zPGY\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 5:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here you have to choose your product that you want to start \u201cLightning Deals\u201d on.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yyCYeZLkKJGa0GPA-uBX-sAcDECrCaGRTXRQ3vKslO3jUjovqucC8fJ7wEQKxxevFasrVAiaVvN3co4dmkW3RSa1uhfT3QnMlR4Z01x_ScUZkrBxNi9xVzmzowqdF6GPPNRWGwDP9l6qY4Xa3dmaKHU\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 6:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After selecting your product, you will find the \u201cDeal information\u201d section where you can find \u201cInternal Description\u201d. Edit your promotion name or whatever you want for your own better understanding.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/7CP63ySbD2WXqVgbeB4ngNYZuxcsBVNZ490vw7YmsxVqQ54ZjN10WLfYx4EshVb5ifAaKuGldGsNYxRBTv8wFg6z_8sc7nplDGP2d84hjZNlwxUQzIzM6skP-X0aEblZH9bV7neThNIbYnvvM7citBk\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 7:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the Schedule section you will need to choose a time when your lightning promotion duration will be declared. Also here you will find the \u201cFee\u201d box where a rate will appear. Basically, this rate will be charged to you as Amazon lightning deals fees. Because after all, this is a paid promotion.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/yb6e3yhhMRedDJsYNtT5mUMFLKoCqLvY7aFGlqUv6hl4BwLKUsAIC8qKPC6CjTkaG5nrm_4PmamxOmJIet1m6jAe0_ilne0r82ylk3OdgbVpoeGd59clNJrR3Jy94Bxbg0m6DRHyUS9IttLeh5GTbLQ\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 8:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Then in the \u201cProduct Details &amp; Pricing\u201d section you will find your product that you want to run a lightning deal promotion on.&nbsp; It will show you the product image, product name, Product present price, Deal price ( Lightning Promotion Price), Quantity for Deal &amp; Deal Potential.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/0JrlIgKbpGnbRW4TFqP7ivkGg7_XNSPTpBT4yHqBLofrksqJOUmGM7-5qjcbSRyvwj8NoqS1VoBdm0zpqKWfQ22zGKZkXsl64ALsgK7tR_arU6wK594--Brw2KfqnegKQtDMZmD1ZU8PBQ4yndCKD_k\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">** Note :<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Under the Deal Price &amp; Quantity for Deal box, you will find the price &amp; quantity. By default, this will be provided by Amazon. You can only edit this price when the price can be then the default price &amp; You can only edit the quantity when the quantity can be greater than the default quantity. **<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 9:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After completely providing all data please click to the submit button to finish the process.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/uQqKTve38H9tOoD0EAIIu7YdTPNBETpcGFzVnVvdTzvhLPWLsc_kBw8tD7UPSn7uuyRg990rDmqDjsrhCCJQ8zdwvvUFwN6JAviXV20DBgyzRllI0uVCQanMCFoiQ11mmlUN1CijoL703FSsGl_R-YE\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">STEP 10:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Then travel back to the \u201cLightning Deals Dashboard\u201d page and click on the \u201cAll\u201d option. Here you will see your Lightning Deals Promotion status, whether it is enabled or canceled or ended.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/fqrA_NbrH71HnIIiV3Avw2MJbHMjdLRaOws7HKQWNLKPIN_8gDfNQELKWJg824cHzLHlSyE3PZH026JukUpWv8K_HnXXtykU3Jbn15QVP8yQHd_L3QCAAKxhSEnYCnbkxe_Zb66BjpbbmvvrOhmsAl8\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Tip no: 1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to make a successful promotion in Lightning Deal, then you have to add your products with all styles, sizes &amp; color variations in this Lightning Deals promotions. Also, you should provide a larger discount than the minimum required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tip no: 2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If the offer is lucrative for the customer you will make you profit back with the number of sales. Also, it will give your product and store some great visibility which can create some good regular customers for your store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">One More Thing..<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For Running this Lightning Deals Promotion, the product needs to meet some criteria. These products must be Top-selling, must be Top-trending &amp; must have sufficient FBA inventory. Without meeting this you can still run the deals but it really is not a good practice. For a successful promotion session, we advise you to meet these few requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was all about lightning deals. We have tried to give you the easiest of the ways. Hope this article helps you. If you have any queries regarding this post and eCommerce please let us know on the comment box.<br>Thank you. Have a nice day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lightning deals is a popular form of promotion in Amazon. By using this promotion, a seller can sell his limited items in a quick time. With the years of experience in working with Amazon seller central, we have found easy ways to run lightning deals in Amazon. We will share one of the easiest methods &#8230; <a title=\"How to Run Lightning Deals in Amazon Seller Central\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/amazon-lightning-deals\/\" aria-label=\"Read more about How to Run Lightning Deals in Amazon Seller Central\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":13573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[176,30,224,225,177,160,226,227],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store","tag-clearence","tag-deals","tag-increase-sell","tag-lighting-deal","tag-offer","tag-promotion","tag-special-offer","tag-todays-deal"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/4890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=4890"}],"version-history":[{"count":3,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/4890\/revisions"}],"predecessor-version":[{"id":23171,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/4890\/revisions\/23171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/13573"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=4890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}