{"id":21201,"date":"2025-07-13T09:24:30","date_gmt":"2025-07-13T09:24:30","guid":{"rendered":"https:\/\/ecomclips.com\/blog\/?p=21201"},"modified":"2026-01-31T08:04:02","modified_gmt":"2026-01-31T08:04:02","slug":"amazon-new-ftc-crackdown-made-in-usa-claims","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/amazon-new-ftc-crackdown-made-in-usa-claims\/","title":{"rendered":"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u201cMade in USA\u201d Could Make or Break Your Listings in 2025\u2014Are You 100% Sure You\u2019re Compliant?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s competitive eCommerce world, sellers will do almost anything to stand out. One of the most powerful conversion-boosting tactics? Claiming your product is <em>\u201cMade in the USA.\u201d<\/em> But in 2025, that simple label just got a lot more dangerous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Federal Trade Commission (FTC)<\/strong> has officially begun <strong>cracking down on false \u201cMade in USA\u201d claims<\/strong>, and they\u2019re not just targeting sellers\u2014they\u2019ve already <strong>issued warnings to Amazon and Walmart<\/strong>. If you sell on either platform, your listings could be at risk.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/SAPE5uLbrZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Table of Contents:<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-pale-ocean-gradient-background has-background has-fixed-layout\"><tbody><tr><td>1. <strong>Why \u201cMade in USA\u201d Labels Are So Powerful for Sellers<\/strong><\/td><\/tr><tr><td>2. <strong>Why the FTC Is Cracking Down in 2025<\/strong><\/td><\/tr><tr><td>3. <strong>The FTC\u2019s \u201cMade in USA\u201d Rule: What It Really Means<\/strong><\/td><\/tr><tr><td>4. <strong>How Sellers Are Abusing the \u201cMade in USA\u201d Claim<\/strong><\/td><\/tr><tr><td>5. <strong>Real Listing Examples &amp; Loopholes Exposed<\/strong><\/td><\/tr><tr><td>6. <strong>What This Means for Sellers on Amazon &amp; Walmart<\/strong><\/td><\/tr><tr><td>7. <strong>How to Stay Compliant &amp; Protect Your Store<\/strong><\/td><\/tr><tr><td>8. <strong>Final Thoughts: This Is Just the Beginning<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why \u201cMade in USA\u201d Labels Are So Powerful for Sellers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The phrase <strong>&#8220;Made in USA&#8221;<\/strong> carries strong emotional and economic value for U.S. consumers. It signals <strong>trust, quality, and local pride<\/strong>, and it&#8217;s known to <strong>increase conversion rates<\/strong> in competitive markets. Especially in 2025, with tariffs, global supply chain issues, and rising consumer awareness, buyers are more drawn to locally-made products.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sellers often highlight this claim on their Amazon or Walmart listings as a <strong>powerful selling point<\/strong>. But what seems like a great marketing strategy can quickly become a legal risk if misused. <strong>Understanding why this label works is the first step to using it responsibly.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why the FTC Is Cracking Down in 2025<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>FTC\u2019s enforcement has reached a new level in 2025<\/strong>, and it\u2019s no longer just about warnings\u2014it\u2019s about <strong>accountability<\/strong>. Both <strong>Amazon and Walmart<\/strong> recently received <strong>official FTC letters<\/strong> warning them about sellers making <strong>misleading Made in USA claims<\/strong>. What triggered this? A growing number of third-party sellers were using this claim <strong>without proof<\/strong>, and the FTC had enough.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They now expect platforms and sellers alike to <strong>adhere to strict guidelines<\/strong>, and the consequences of noncompliance could include fines, listing removals, or even account suspensions. <strong>This is no longer a gray area\u2014action is being taken.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"656\" height=\"626\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151826.096.webp\" alt=\"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)\" class=\"wp-image-21203\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151826.096.webp 656w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151826.096-300x286.webp 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The FTC\u2019s \u201cMade in USA\u201d Rule: What It Really Means<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many sellers don\u2019t fully understand what qualifies as \u201cMade in USA.\u201d According to the <strong>FTC Act<\/strong> and the <strong>Made in USA Labeling Rule<\/strong>, a product must be <strong>\u201call or virtually all\u201d<\/strong> made in the United States to qualify. That means everything\u2014from <strong>raw materials<\/strong> to <strong>manufacturing and assembly<\/strong>\u2014must occur within the U.S. If even a <strong>small part of the production<\/strong> happens overseas, you can\u2019t legally use the claim. The rules are <strong>clear and non-negotiable<\/strong>, and the FTC is now pushing platforms to enforce them. <strong>Don\u2019t assume\u2014it\u2019s your responsibility to know and comply.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To legally claim \u201cMade in USA,\u201d your product must be \u201call or virtually all\u201d made in the United States.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raw materials<\/strong><\/li>\n\n\n\n<li><strong>Manufacturing<\/strong><\/li>\n\n\n\n<li><strong>Assembly<\/strong><\/li>\n\n\n\n<li><strong>Final processing<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If only <strong>part of the product<\/strong> was handled in the U.S.\u2014for example, final assembly\u2014<strong>you\u2019re not allowed<\/strong> to label it \u201cMade in USA.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important note:<\/strong> On Amazon and Walmart, there\u2019s no mandatory documentation to prove this claim (yet). That\u2019s why <strong>some sellers get away with it<\/strong>\u2014but that\u2019s changing quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Sellers Are Abusing the \u201cMade in USA\u201d Claim<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many sellers don\u2019t fully understand what qualifies as \u201cMade in USA.\u201d According to the <strong>FTC Act<\/strong> and the <strong>Made in USA Labeling Rule<\/strong>, a product must be <strong>\u201call or virtually all\u201d<\/strong> made in the United States to qualify. That means everything\u2014from <strong>raw materials<\/strong> to <strong>manufacturing and assembly<\/strong>\u2014must occur within the U.S. If even a <strong>small part of the production<\/strong> happens overseas, you can\u2019t legally use the claim. The rules are <strong>clear and non-negotiable<\/strong>, and the FTC is now pushing platforms to enforce them. <strong>Don\u2019t assume\u2014it\u2019s your responsibility to know and comply.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sellers have been using <strong>\u201cMade in USA\u201d badges on main images<\/strong>, product titles, and even bullet points\u2014often without providing any proof.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151827.670-1024x599.webp\" alt=\"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)\" class=\"wp-image-21205\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151827.670-1024x599.webp 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151827.670-300x175.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151827.670-768x449.webp 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151827.670.webp 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some common tactics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using a <strong>U.S. mailing address<\/strong> or LLC to appear local<\/li>\n\n\n\n<li>Adding a flag or USA text overlay on listing images<\/li>\n\n\n\n<li>Claiming \u201cmade in the USA\u201d when only packaging happens locally<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You might see listings like this every day\u2014<strong>tags and claims scattered across the page<\/strong>\u2014but there\u2019s <strong>no easy way to verify<\/strong> if those products were truly made in America.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real Listing Examples &amp; Loopholes Exposed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Take this example: A brand <strong>proudly displays a USA badge<\/strong> and emphasizes \u201cnatural ingredients\u201d from the U.S.\u2014but nowhere in the listing is there <strong>proof of country of origin<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even with tools like <strong>Helium 10<\/strong> or by scrolling to the <strong>\u201csold by\u201d section<\/strong>, you\u2019ll often hit a wall. Why? Because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anyone can register a <strong>U.S. business<\/strong> or LLC<\/li>\n\n\n\n<li><strong>A U.S. address \u2260 U.S. manufacturing<\/strong><\/li>\n\n\n\n<li>Many sellers rely on <strong>loopholes<\/strong> to justify the label<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This lack of clarity has created a <strong>trust gap<\/strong>\u2014and the FTC is now stepping in to close it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What This Means for Sellers on Amazon &amp; Walmart<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For legitimate and non-compliant sellers alike, this change represents a <strong>major shift<\/strong>. The FTC\u2019s crackdown is likely to push <strong>Amazon and Walmart<\/strong> to demand <strong>more documentation<\/strong> before allowing sellers to use the \u201cMade in USA\u201d tag. This means new listing requirements, stricter moderation, and potential <strong>suspensions for false claims<\/strong>. It also means a <strong>retroactive review<\/strong> of existing listings\u2014which could impact thousands of products. Sellers who previously <strong>gamed the system<\/strong> are now on notice. <strong>Being proactive is the only way to avoid penalties.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this new FTC enforcement effort, we may soon see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amazon requiring documentation<\/strong> for Made in USA claims<\/li>\n\n\n\n<li><strong>Listing takedowns or suspensions<\/strong> for false claims<\/li>\n\n\n\n<li>Stricter <strong>compliance checks<\/strong> for sellers using location-based marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon has a track record of acting <strong>retroactively<\/strong> when pressured by regulators. That means even <strong>past claims<\/strong> could be reviewed and penalized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you\u2019re using a \u201cMade in USA\u201d label anywhere in your listing\u2014now is the time to double-check your compliance.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Stay Compliant &amp; Protect Your Store<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Staying compliant is not just about avoiding trouble\u2014it\u2019s about <strong>building long-term trust<\/strong> with customers and platforms. Start by auditing all your listings that use the \u201cMade in USA\u201d claim. <strong>Remove misleading elements<\/strong> and only keep claims you can back up with <strong>real documentation<\/strong>. If you can\u2019t meet the FTC\u2019s full requirement, consider switching to terms like <strong>\u201cAssembled in USA\u201d<\/strong> or <strong>\u201cDesigned in USA\u201d<\/strong> (if true). Also, prepare documents like <strong>invoices, manufacturing certificates, or supply chain breakdowns<\/strong> in case Amazon or Walmart asks for proof. <strong>Compliance today avoids chaos tomorrow.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To protect your account and maintain shopper trust, here\u2019s what you should do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Review every listing<\/strong> that includes a \u201cMade in USA\u201d claim<\/li>\n\n\n\n<li><strong>Remove badges or keywords<\/strong> unless you\u2019re 100% compliant<\/li>\n\n\n\n<li><strong>Prepare documentation<\/strong> proving your product\u2019s origin<\/li>\n\n\n\n<li>If in doubt, switch to claims like:<br>\n<ul class=\"wp-block-list\">\n<li>\u201cDesigned in USA\u201d (if only concept was domestic)<\/li>\n\n\n\n<li>\u201cAssembled in USA\u201d (if parts are imported)<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Stay updated with <strong>FTC and Amazon policy changes<\/strong><strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cHonesty in branding isn\u2019t just ethical\u2014it\u2019s now essential to avoid penalties.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts: This Is Just the Beginning<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This <strong>FTC crackdown<\/strong> marks a <strong>major shift<\/strong> for online sellers. As <strong>Amazon and Walmart face more regulatory pressure<\/strong>, we expect tighter enforcement, new policy updates, and increased demand for <strong>country-of-origin verification<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been relying on \u201cMade in USA\u201d to boost sales\u2014<strong>make sure your claim is bulletproof<\/strong>. Because when the FTC steps in, the consequences are real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Related Reads from Ecomclips:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[How to Avoid Getting Your Amazon Account Suspended in 2025]<br><\/li>\n\n\n\n<li>[Top Amazon Compliance Mistakes Sellers Still Make]<br><\/li>\n\n\n\n<li>[Ultimate Guide to Amazon Product Listing Optimization]<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\ud83d\udce3 Need Help Auditing Your Listings?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>Ecomclips<\/strong>, we help Amazon and Walmart sellers stay compliant while maximizing conversions. Whether it\u2019s reviewing your \u201cMade in USA\u201d claims, updating your product images, or submitting documentation\u2014we\u2019ve got your back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce9 <strong>Contact us at info@ecomclips.com<\/strong> or visit<a href=\"https:\/\/ecomclips.com\"> ecomclips.com<\/a> to get started today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"349\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577-1024x349.webp\" alt=\"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)\" class=\"wp-image-21208\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577-1024x349.webp 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577-300x102.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577-768x262.webp 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577-1536x524.webp 1536w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/08\/undefined-2025-08-06T151830.577.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cMade in USA\u201d Could Make or Break Your Listings in 2025\u2014Are You 100% Sure You\u2019re Compliant? In today\u2019s competitive eCommerce world, sellers will do almost anything to stand out. One of the most powerful conversion-boosting tactics? Claiming your product is \u201cMade in the USA.\u201d But in 2025, that simple label just got a lot more &#8230; <a title=\"Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/amazon-new-ftc-crackdown-made-in-usa-claims\/\" aria-label=\"Read more about Amazon &amp; Walmart Sellers ALERT: New FTC Crackdown on \u201cMade in USA\u201d Claims (2025)\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":21359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[11,687],"class_list":["post-21201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store","tag-amazon","tag-amazon-2025"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=21201"}],"version-history":[{"count":1,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21201\/revisions"}],"predecessor-version":[{"id":21209,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21201\/revisions\/21209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/21359"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=21201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=21201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=21201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}