{"id":21001,"date":"2025-08-17T12:25:03","date_gmt":"2025-08-17T12:25:03","guid":{"rendered":"https:\/\/ecomclips.com\/blog\/?p=21001"},"modified":"2026-01-31T08:04:02","modified_gmt":"2026-01-31T08:04:02","slug":"how-to-get-amazon-choice-badges","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/how-to-get-amazon-choice-badges\/","title":{"rendered":"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badge Explained"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you&#8217;ve ever browsed Amazon and noticed certain listings with bright orange or blue badges, like <strong>Amazon\u2019s Choice Badge<\/strong>, <strong>Best Seller<\/strong>, or <strong>Overall Pick<\/strong>, you\u2019ve probably wondered: <em><strong>How to get blue badge on Amazon?<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These badges are more than just visual flair. They&#8217;re <strong>trust signals<\/strong> that can <strong>skyrocket your conversion rates<\/strong>. But earning one isn\u2019t just about luck, it\u2019s about strategy.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get Your First Amazon Badge With These Simple Steps!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/3n0T7kNBdEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At <a href=\"https:\/\/ecomclips.com\/\"><strong>Ecomclips<\/strong><\/a>, we specialize in helping Amazon sellers earn these badges through proven SEO, PPC, and listing optimization strategies. In this post, we\u2019ll break down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What each Amazon badge means<\/li>\n\n\n\n<li>How to qualify for Amazon\u2019s Choice, Best Seller, and Overall Pick<\/li>\n\n\n\n<li>The differences between these badges<\/li>\n\n\n\n<li>And how you can win your first badge in 2025<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1024x558.webp\" alt=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badges Explained\" class=\"wp-image-21003\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1024x558.webp 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-300x163.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-768x418.webp 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges.webp 1048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Amazon Badges?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon badges are <strong>automatically awarded<\/strong> visual indicators that appear on product listings. They signal trust, popularity, or performance, and shoppers pay attention to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are the <strong>three most common badges<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amazon Badge Comparison Table<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Badge<\/strong><\/td><td><strong>Criteria<\/strong><\/td><td><strong>Key Factors<\/strong><\/td><td><strong>Basis<\/strong><\/td><\/tr><tr><td><strong>Amazon\u2019s Choice<\/strong><\/td><td>Highly rated, well-priced, and available for immediate shipping<\/td><td>Influenced by CTR, sales velocity, in-stock rate, and return rate<\/td><td><strong>Keyword-specific<\/strong> (based on search terms)<\/td><\/tr><tr><td><strong>Best Seller<\/strong><\/td><td>Given to the top-selling product in a specific category\/subcategory<\/td><td>Based purely on <strong>sales volume<\/strong>, not number of reviews<\/td><td><strong>Category-dependent<\/strong>, not keyword-based<\/td><\/tr><tr><td><strong>Overall Pick<\/strong><\/td><td>Frequently purchased, rated 4+ stars, returned infrequently<\/td><td>Algorithmically selected based on customer behavior<\/td><td><strong>Behavior-based<\/strong>, broader than keyword or category<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How the Best Seller Badge Works<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Best Seller badge<\/strong> is straightforward: your product must be the <strong>#1 ranked item<\/strong> in a specific subcategory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It <strong>doesn&#8217;t depend on reviews<\/strong><strong><br><\/strong>It <strong>doesn\u2019t require a low price<\/strong><strong><br><\/strong>It\u2019s <strong>100% about sales velocity<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"365\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1-1024x365.webp\" alt=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badges Explained\" class=\"wp-image-21005\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1-1024x365.webp 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1-300x107.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1-768x274.webp 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-1.webp 1153w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Example: A product with fewer reviews and a higher price can still outrank others if it&#8217;s selling more units monthly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Earn It:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose a well-targeted <strong>subcategory<\/strong> (not overly competitive)<\/li>\n\n\n\n<li>Drive <strong>sustained sales volume<\/strong><\/li>\n\n\n\n<li>Run <strong>aggressive PPC campaigns<\/strong> to dominate the niche<\/li>\n\n\n\n<li>Optimize listing for <strong>CTR and conversion<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Amazon&#8217;s Choice vs. Overall Pick: What\u2019s the Difference?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These two badges are often mixed up, but they serve different purposes:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Amazon\u2019s Choice<\/strong><\/td><td><strong>Overall Pick<\/strong><\/td><\/tr><tr><td>Triggered by exact search terms<\/td><td>Triggered by purchasing habits<\/td><\/tr><tr><td>Requires high CTR, good in-stock rate, low returns<\/td><td>Focuses on long-term buyer satisfaction<\/td><\/tr><tr><td>Can appear even for new products with strong early metrics<\/td><td>Usually appears on seasoned, trusted products<\/td><\/tr><tr><td>Keyword-based<\/td><td>Behavior-based<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Traits:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>4+ star rating (ideally 4.3+)<\/li>\n\n\n\n<li>Strong 180-day sales history<\/li>\n\n\n\n<li>Low return rate<\/li>\n\n\n\n<li>Good delivery performance<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Get Amazon\u2019s Choice or Overall Pick Badge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To earn <strong>Amazon\u2019s Choice<\/strong> or <strong>Overall Pick<\/strong>, your strategy must be laser-focused. Here&#8217;s what Amazon looks for:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"998\" height=\"629\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-2.webp\" alt=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badges Explained\" class=\"wp-image-21007\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-2.webp 998w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-2-300x189.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-2-768x484.webp 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-group ecc-cta\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thinking About Hiring an Amazon Expert?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-contrast-2-color has-text-color has-link-color wp-elements-13a54f78af14a9e2566b3a64014df3d6 wp-block-paragraph\">Ecomclips&#8217; Partners Achieve an Average 85% Profit Increase!<\/p>\n\n\n\n<div class=\"wp-block-buttons alignwide is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ecomclips.com\/contact-us\" style=\"border-top-left-radius:50px;border-top-right-radius:50px;border-bottom-left-radius:50px;border-bottom-right-radius:50px\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focus on One Keyword<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pick a <strong>high-volume, relevant keyword<\/strong><\/li>\n\n\n\n<li>Optimize <strong>title, bullets, backend search terms<\/strong> around it<\/li>\n\n\n\n<li>Align PPC campaigns to drive <strong>sales for that exact keyword<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Boost Sales Velocity<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run <strong>targeted PPC<\/strong> campaigns to build momentum<\/li>\n\n\n\n<li>Use <strong>external traffic<\/strong> (social media, influencers, email) to push sales<\/li>\n\n\n\n<li>Avoid aggressive discounting\u2014<strong>full-priced sales matter more<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Keep Returns Low<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use honest, accurate descriptions<\/li>\n\n\n\n<li>Include helpful images and infographics<\/li>\n\n\n\n<li>Set realistic buyer expectations<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maintain High Ratings<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aim for a <strong>4.3+ star rating<\/strong><\/li>\n\n\n\n<li>Automate review requests (Amazon Request a Review button, emails)<\/li>\n\n\n\n<li>Quickly respond to and resolve negative feedback<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How One Keyword Can Win You a Badge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Badges like <strong>Amazon\u2019s Choice<\/strong> and <strong>Overall Pick<\/strong> are tied to <strong>search behavior<\/strong>\u2014not overall performance. That means:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you&#8217;re not the top seller in your category, your product can still earn a badge if it dominates for a specific keyword.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro Tip from Ecomclips:<\/strong><strong><br><\/strong> Start with <strong>one strong keyword<\/strong> and build everything\u2014PPC, SEO, content\u2014around it. Once you win that keyword, you can <strong>expand to adjacent keywords<\/strong> and multiply your reach.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"939\" height=\"368\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-4.webp\" alt=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badges Explained\" class=\"wp-image-21009\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-4.webp 939w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-4-300x118.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-4-768x301.webp 768w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Recap: How to Get Your First Amazon Badge in 2025<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To summarize, here\u2019s your blueprint:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Badge<\/strong><\/td><td><strong>Strategy<\/strong><\/td><\/tr><tr><td><strong>Best Seller<\/strong><\/td><td>Win the top rank in a subcategory through high sales volume<\/td><\/tr><tr><td><strong>Amazon\u2019s Choice<\/strong><\/td><td>Dominate one keyword with high CTR, 4+ rating, strong sales<\/td><\/tr><tr><td><strong>Overall Pick<\/strong><\/td><td>Provide long-term buyer satisfaction (low returns, high ratings)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Badges are not about luck. They\u2019re about <strong>smart targeting, real value, and consistent performance<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Want to Earn Your Amazon Badge Faster?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>Ecomclips<\/strong>, we help Amazon sellers like you <strong>earn badges<\/strong> through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword-specific SEO optimization<\/li>\n\n\n\n<li>High-converting product listings<\/li>\n\n\n\n<li>Review and return rate management<\/li>\n\n\n\n<li>PPC strategies that build sales velocity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re chasing the <strong>Best Seller<\/strong>, <strong>Amazon&#8217;s Choice<\/strong>, or <strong>Overall Pick<\/strong>, we know what it takes to get there.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"905\" height=\"180\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-3.webp\" alt=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badges Explained\" class=\"wp-image-21011\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-3.webp 905w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-3-300x60.webp 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/07\/How-to-Get-Amazon-Choice-Badges-3-768x153.webp 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce7 <strong>Email us at info@ecomclips.com<\/strong><strong><br><\/strong> \ud83c\udf10 Visit<a href=\"https:\/\/www.ecomclips.com\"> www.ecomclips.com<\/a> to get started<br>\ud83d\udcfa Subscribe to our<a href=\"https:\/\/www.youtube.com\/@ecomclips\"> YouTube Channel<\/a> for ongoing Amazon growth tipsLet\u2019s get your product the <strong>badge it deserves<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group ecc-cta\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Ready to Start Growing Your Brand?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ecomclips&#8217; Partners Achieve an Average 85% Profit Increase!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ecomclips.com\/contact-us\">Find out more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve ever browsed Amazon and noticed certain listings with bright orange or blue badges, like Amazon\u2019s Choice Badge, Best Seller, or Overall Pick, you\u2019ve probably wondered: How to get blue badge on Amazon? These badges are more than just visual flair. They&#8217;re trust signals that can skyrocket your conversion rates. But earning one isn\u2019t &#8230; <a title=\"How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badge Explained\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/how-to-get-amazon-choice-badges\/\" aria-label=\"Read more about How to Get Amazon Choice Badges in 2025: Best Seller &amp; Overall Pick Badge Explained\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":21315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[11,687,334,726],"class_list":["post-21001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store","tag-amazon","tag-amazon-2025","tag-amazon-best-seller-badge","tag-amazon-choice-badge"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=21001"}],"version-history":[{"count":3,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21001\/revisions"}],"predecessor-version":[{"id":22588,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/21001\/revisions\/22588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/21315"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=21001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=21001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=21001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}