{"id":20298,"date":"2025-07-02T11:08:46","date_gmt":"2025-07-02T11:08:46","guid":{"rendered":"https:\/\/ecomclips.com\/blog\/?p=20298"},"modified":"2026-01-31T08:04:02","modified_gmt":"2026-01-31T08:04:02","slug":"amazon-ppc-strategies-health-beauty-maximize-roas","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/amazon-ppc-strategies-health-beauty-maximize-roas\/","title":{"rendered":"Amazon PPC Strategy: Maximize ROAS by an Extra 45%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" style=\"font-size:20px\">Selling health and beauty products on Amazon isn\u2019t just about listing and bidding\u2014it\u2019s about trust, timing, and transformation. In a category where brand loyalty is hard-earned and customer expectations are sky-high, your Amazon PPC strategy must go beyond the basics. According to a 2024 Jungle Scout consumer trends report, <strong>over 78% of online shoppers now research ingredients or product details before buying health &amp; beauty products<\/strong>, and <strong>52% prefer brands with strong social proof or ratings above 4 stars<\/strong>. This shows how buyers in this category are more cautious, research-driven, and brand-sensitive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:20px\">Moreover, the health &amp; beauty segment on Amazon continues to grow rapidly\u2014<strong>projected to hit $34 billion in marketplace sales by the end of 2025<\/strong>, making it one of the most competitive spaces for sellers. In this post, we\u2019ll dive into why health and beauty products demand a distinct advertising approach on Amazon, how consumer behavior differs in this space, and how to craft a high-converting Amazon PPC strategy tailored to this ever-evolving and competitive vertical.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/g_AVZEAVC6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>1. The Importance of Product Listing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to health and beauty products, trust is everything. Customers are more likely to purchase from brands they recognize or listings that exude credibility. That\u2019s why we need to ensure our product listings are top-notch. Here\u2019s what we recommend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zoomable Images<\/strong>: We should ensure our main image is high-quality and zoomable, giving customers a clear view of the product.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-57-1024x548.png\" alt=\"Amazon PPC Strategies for Health &amp; Beauty\" class=\"has-border-color has-black-border-color wp-image-20304\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-57-1024x548.png 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-57-300x161.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-57-768x411.png 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-57.png 1320w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Certification Details<\/strong>: We need to highlight any certifications or approvals our product has. This builds trust and reassures customers about the product\u2019s safety and efficacy.<\/li>\n\n\n\n<li><strong>Infographic Images<\/strong>: We should use infographics to explain the benefits, ingredients, or usage instructions. These are visually appealing and informative.<\/li>\n\n\n\n<li><strong>Product Video<\/strong>: A video can be incredibly effective in demonstrating how to use the product, which is particularly important for health and beauty items.<\/li>\n\n\n\n<li><strong>Real Customer Reviews and Ratings<\/strong>: People usually choose renowned brands for health and beauty products. If we are a new seller in this category, we must focus on gathering <strong>real customer reviews and high ratings<\/strong>. These are critical for building trust, as potential buyers heavily rely on the experiences of others before trying a new product. The transcript emphasized this point, noting that reviews and ratings are essential components of a trustworthy listing, so we\u2019ve ensured they\u2019re prominently included here.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1021\" height=\"602\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-56.png\" alt=\"Amazon PPC Strategies for Health &amp; Beauty\" class=\"has-border-color has-black-border-color wp-image-20303\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-56.png 1021w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-56-300x177.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-56-768x453.png 768w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here, we showcased an example of a well-optimized listing. You can see the first image is zoomable and also it\u2019s giving us a clear view of this product. The second one is about certification. The third, fourth, and fifth ones are the infographic images. Here you can see we have a product video as well. So from this video, our customers will be able to see how they should use this product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once we have everything done with our listing\u2014like we have good images, good title, bullet points, and A+ content; then we should focus on the ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>2. Campaign Strategy for Health and Beauty Products<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now what should our Amazon ppc ad strategy look like? Which campaigns should we run, and what\u2019s the keyword match type that works best for the health and beauty category? For health and beauty products, we suggest running sponsored product ads first. From here, you can see we have already created many sponsored product campaigns, and we\u2019re getting good sales from there. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have tried the sponsored brand and sponsored display ads as well, but we didn\u2019t get that much sales from there. As mentioned earlier, this is a new account, so for now, we are going with the sponsored product campaigns first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" width=\"1024\" height=\"417\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-60-1024x417.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20311\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-60-1024x417.png 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-60-300x122.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-60-768x313.png 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-60.png 1231w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After a few days, we will check the search terms and then collect the keywords from there\u2014which ones are actually doing good for us. Then we will run sponsored brand ads with those keywords. This phased approach ensures we maximize our <strong>Amazon PPC<\/strong> efforts effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might be wondering why we didn\u2019t start with sponsored brand and display ads right away. The reason is straightforward: for a new account, especially in a competitive category like health and beauty, it\u2019s crucial to first establish a foundation with sponsored product ads. These ads are more targeted and cost-effective for driving initial sales and gathering data on what works. Here\u2019s why we made this choice:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-61-1024x550.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20312\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-61-1024x550.png 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-61-300x161.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-61-768x413.png 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-61.png 1109w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Test Keywords<\/strong>: Sponsored product ads allow us to identify which keywords are driving sales and conversions. This data is essential before expanding to other ad types.<\/li>\n\n\n\n<li><strong>Optimize Bidding<\/strong>: We can fine-tune our bidding strategy based on performance data from sponsored product ads, ensuring we don\u2019t overspend early on.<\/li>\n\n\n\n<li><strong>Build Brand Awareness Gradually<\/strong>: Since this is a new account, we need to establish some sales momentum before investing in sponsored brand ads, which are better suited for increasing visibility and brand recognition once we have a foundation.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sponsored brand and display ads are powerful tools, but they often require a higher budget and a deeper understanding of your audience. By starting with sponsored product ads, we avoid wasting budget on broader campaigns before we know what resonates with our target audience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img decoding=\"async\" width=\"873\" height=\"622\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-63.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20314\" style=\"border-width:1px;width:910px;height:auto\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-63.png 873w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-63-300x214.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-63-768x547.png 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>3. PPC Targeting Choosing the Right Match Types<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When setting up our sponsored product campaigns, targeting is crucial. If we use the same strategy for health and beauty category products as we do for other categories, it would be a totally wrong strategy. For other category products, sometimes we create automatic campaigns, sponsored brand, sponsored display, and sponsored product campaigns at a time. But for beauty and health category products, we should go step by step because we know that this type of product has a higher CPC than other products. So we should keep focus on the CPC and also how much we are spending\u2014if it is profitable or not. We should check everything. Based on this, we have to set up a campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what we suggest:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"953\" height=\"432\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-64.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20315\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-64.png 953w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-64-300x136.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-64-768x348.png 768w\" sizes=\"(max-width: 953px) 100vw, 953px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic Campaigns<\/strong>: For auto campaigns, we will suggest running close match type only because if we run loose and other match types, there\u2019s a high chance to get negative search terms. So it can raise our unnecessary spending.<\/li>\n\n\n\n<li><strong>Keyword Targeting Campaigns<\/strong>: For the keyword targeting campaign, we will suggest creating campaigns with exact and broad match type keywords. But we have to run separate campaigns for the exact and the broad match type keywords. This separation allows us to manage bids more effectively and optimize our <strong>Amazon PPC Strategy<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"930\" height=\"390\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-65.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20316\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-65.png 930w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-65-300x126.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-65-768x322.png 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>4. Amazon PPC Bidding Strategy <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bidding is another critical aspect of our <strong>Amazon PPC<\/strong> strategy. The bidding strategy will not be the same for exact and broad match campaigns:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"879\" height=\"474\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-59.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20309\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-59.png 879w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-59-300x162.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-59-768x414.png 768w\" sizes=\"(max-width: 879px) 100vw, 879px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exact Match Keywords<\/strong>: For the exact match type campaign, we can bid higher than the broad match type campaign because these keywords are more precise and likely to convert.<\/li>\n\n\n\n<li><strong>Broad Match Keywords<\/strong>: For the broad match type campaign, we can run with a lower bid. Based on the performance, we can increase the bidding gradually where it\u2019s actually needed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This approach ensures we\u2019re spending wisely in a category where competition is fierce and CPCs are often higher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img decoding=\"async\" width=\"1024\" height=\"366\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-66-1024x366.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20317\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-66-1024x366.png 1024w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-66-300x107.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-66-768x275.png 768w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-66.png 1160w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>5. Managing Search Terms For Health and Beauty Products<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important tasks in managing our <strong>Amazon PPC<\/strong> campaigns is regularly checking search terms. For health and beauty products, this is especially crucial because of the high CPCs and the potential for irrelevant search terms. For the broad match type campaign and the automatic campaign, we have to keep checking the search terms regularly because they have a high chance to get negative search terms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"965\" height=\"348\" src=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-67.png\" alt=\"Why Health &amp; Beauty Products Need a Unique Ad Strategy on Amazon\n\" class=\"has-border-color has-black-border-color wp-image-20318\" style=\"border-width:1px\" srcset=\"https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-67.png 965w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-67-300x108.png 300w, https:\/\/ecomclips.com\/blog\/wp-content\/uploads\/2025\/04\/image-67-768x277.png 768w\" sizes=\"(max-width: 965px) 100vw, 965px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Negative Keywords<\/strong>: Once we are getting any negative search terms from there, we should add them as negative phrases. If we add them as negative phrases, they will not appear next time if anyone searches with those keywords.<\/li>\n\n\n\n<li><strong>Harvesting Keywords<\/strong>: In the meantime, we can also harvest keywords from the search terms\u2014which ones are actually doing good for our product. We can add them to the exact match type keyword campaign and then we can bid higher for those keywords.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ongoing optimization can significantly improve the efficiency of our campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Conclusion!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selling health and beauty products on Amazon requires a unique approach, from optimizing our product listing to carefully managing our <strong>Amazon PPC<\/strong> campaigns. By focusing on building trust through a high-quality listing and implementing a strategic <strong>Amazon PPC Strategy<\/strong>, we can increase our chances of success in this competitive category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope you have a better idea now of how we will optimize our product listing and set up a campaign for health and beauty category products. Start with sponsored product campaigns, use the right match types, bid strategically, and regularly check your search terms to optimize performance. If you have any questions, you can let us know in the comment section, and also you can mail us at <strong>info@<strong>ecomclips<\/strong>.com<\/strong>. Stay tuned for more tips and strategies to help you succeed on Amazon!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to see real results? Contact&nbsp;<strong>EcomClips<\/strong>&nbsp;today and let us help you achieve your business goals!&nbsp;At Ecomclips, we\u2019ve been helping Amazon sellers grow their sales and capture market share through a combination of PPC and organic SEO strategies. If you\u2019re looking to boost your Amazon sales or expand your brand\u2019s presence, feel free to reach out to us at&nbsp;<strong>info@ecomclips.com.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also offer free Amazon store and account audits for both PPC and SEO. If you\u2019d like us to review your account and provide insights on how to improve performance, just contact us via email. We\u2019re always ready to assist with personalized solutions, tailored to help you manage your PPC campaigns and enhance your profitability. For any other questions or support, don\u2019t hesitate to drop a comment below. We\u2019re here to help you succeed!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling health and beauty products on Amazon isn\u2019t just about listing and bidding\u2014it\u2019s about trust, timing, and transformation. In a category where brand loyalty is hard-earned and customer expectations are sky-high, your Amazon PPC strategy must go beyond the basics. According to a 2024 Jungle Scout consumer trends report, over 78% of online shoppers now &#8230; <a title=\"Amazon PPC Strategy: Maximize ROAS by an Extra 45%\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/amazon-ppc-strategies-health-beauty-maximize-roas\/\" aria-label=\"Read more about Amazon PPC Strategy: Maximize ROAS by an Extra 45%\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":21289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[603],"class_list":["post-20298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ppc","tag-amazon-ppc"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/20298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=20298"}],"version-history":[{"count":24,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/20298\/revisions"}],"predecessor-version":[{"id":21286,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/20298\/revisions\/21286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/21289"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=20298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=20298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=20298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}