{"id":17728,"date":"2024-04-09T10:44:13","date_gmt":"2024-04-09T10:44:13","guid":{"rendered":"https:\/\/ecomclips.com\/blog\/?p=17728"},"modified":"2026-01-31T07:37:59","modified_gmt":"2026-01-31T07:37:59","slug":"amazon-sponsored-brands-vertical-video-campaigns-a-new-era-of-advertising","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/amazon-sponsored-brands-vertical-video-campaigns-a-new-era-of-advertising\/","title":{"rendered":"Amazon Sponsored Brands Vertical Video Campaigns: A New Era of Advertising"},"content":{"rendered":"\n

In the area of digital advertising, Amazon Sponsored Brands Vertical Video Campaigns are becoming a powerful tool for brands to engage with their target audience. With the rise of mobile usage and the popularity of platforms like TikTok and Instagram, vertical videos have become increasingly prevalent. Here\u2019s why your brand should consider improving this innovative ad format in Amazon ads .<\/h2>\n\n\n\n

In this blog post, we’ll explore the rise of Amazon sponsored brand vertical video advertising and its benefits for Amazon ads, offering insights, tips, and examples for brands to consider this innovative ad format.<\/h2>\n\n\n\n

Importance Of Using Vertical Video in Amazon Campaigns<\/strong><\/h2>\n\n\n\n

A significant 60% of Amazon sales come from mobile devices, with over 70% of Amazon customers preferring to shop via the mobile app with mobile ads on Amazon, businesses can effectively target this large mobile user base, driving higher engagement and sales.<\/p>\n\n\n\n

Amazon sponsored brand ad vertical video is a powerful tool on platforms like Amazon where mobile shopping is common. Using vertical videos in your Amazon Sponsored Brands campaigns can help boost brand visibility and engagement. Here are some key benefits of this campaign type –<\/p>\n\n\n\n

    \n
  1. Easy to View:<\/strong> Amazon sponsored brand vertical videos fit perfectly on mobile screens, providing viewers with a better viewing experience.<\/li>\n\n\n\n
  2. High Click-Through Rate (CTR):<\/strong> Due to their engaging nature, Amazon vertical videos often result in higher CTRs compared to traditional ad formats.<\/li>\n\n\n\n
  3. Reuse Your Existing Video Assets<\/strong>: You don\u2019t need to create new content from scratch. You can repurpose your existing video assets, making the campaign cost-effective.<\/li>\n<\/ol>\n\n\n\n
    \"Amazon<\/figure>\n\n\n\n

    The unique format is customized for mobile viewing, making it easier to connect with Amazon consumers on a more personal level. <\/p>\n\n\n\n

    Where Amazon Vertical Video Ads Will Appear<\/strong><\/h2>\n\n\n\n
      \n
    1. Top of Search (Mobile & Desktop View): <\/strong>Placing your vertical video ads at the top of Amazon search results ensures maximum visibility. The ads aim to get people to visit your product page and to improve purchase potentiality . This placement is designed to drive both Amazon Goal Based Sponsored Brand Campaign\u2019s<\/a> page visits and Brand Impression Share.<\/li>\n<\/ol>\n\n\n\n

      Here is the mobile view how your vertical video will appear-<\/p>\n\n\n\n

      \"Amazon<\/figure>\n\n\n\n

      Here is the Desktop view how your video will appear-<\/p>\n\n\n\n

      \"Amazon<\/figure>\n\n\n\n
        \n
      1. Middle of Search:<\/strong> While these ads initially focus on driving page visits, they still play a vital role in capturing the potential customers as they browse through search results.<\/li>\n<\/ol>\n\n\n\n

        Amazon Vertical Video Specifications<\/strong><\/h2>\n\n\n\n

        When creating your vertical video ads, it\u2019s essential to follow Amazon’s specifications to ensure optimal performance. While most specifications remain consistent with other video ads, the aspect ratio and resolution are specific to vertical videos.<\/p>\n\n\n\n