{"id":11644,"date":"2023-06-06T15:53:54","date_gmt":"2023-06-06T15:53:54","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=11644"},"modified":"2026-01-31T07:39:24","modified_gmt":"2026-01-31T07:39:24","slug":"ultimate-amazon-ppc-hack-rank-keywords-organically-2023","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/ultimate-amazon-ppc-hack-rank-keywords-organically-2023\/","title":{"rendered":"Ultimate Amazon PPC HACK: Rank Keywords Organically 2023"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Every business owner wants to have their products appear at the top of Amazon search results on an organic basis. On Amazon, &#8220;organic ranking&#8221; describes a product&#8217;s position in search results without any paid advertising or marketing. It benefits vendors by increasing the visibility, credibility, and sales of their products, making it a worthwhile objective for sellers. Your product will be more visible to potential buyers if you achieve organic ranking, which raises its position in search results. It doesn&#8217;t cost any money to advertise, making it an efficient method of promoting your product on Amazon.<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/kRAnzL61NZAMUM_VA2nGZOXuhNV5PEtQsmbzw4zlzNwOl-xeFgfZkeCerLUj8OLGtD4MMAep1uJhHjk2YqcGSBfrUcJxSnzYFW7bxZhY7W4qw1sUUqHxxy3RZMyXBDjEkAggK_gGzfJNGExt\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You already know that all Amazon sellers aspire for an organic product ranking on the site. We often get customers come to us and say hey! I want to rank my products on Amazon and tried so many things but ended up with high spending. We carefully assess their accounts and products and share our approaches.&nbsp; In today&#8217;s contribution, we&#8217;ll talk about the method we used to help one of our customers&#8217; Amazon products get the highest possible organic ranking along with the result that we were able to achieve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Table of Contents<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is Organic Rank?<\/li>\n\n\n\n<li>How to Improve Organic Rank on Amazon?<\/li>\n\n\n\n<li>Amazon Case Study<\/li>\n\n\n\n<li>Insights<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What is Organic Rank?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Organic ranking on Amazon is when a customer searches for a specific product or keyword on Amazon, the search algorithm analyzes various factors to determine the most relevant and high-quality product listings to display your ad is shown on the top of the Amazon search page by any keywords without doing PPC or paid promotions called organic ranking. These factors may include the product&#8217;s title, description, keywords, sales performance, customer reviews, and other elements that indicate the listing&#8217;s overall quality and relevance to the search query.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/JvlanfURHxcJjs2aNdJJkjvdDtP01vfym6z7tpvBKhUiE-R7gkyoLjxXVT40HNK0zsWtzghsAxJTPz2C7hURJjpBvm6qCOWa0Dmt6EFd-KzosAzmx6CPRYZy5asLmKHDCSnG38DHO3nzMqls\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to Improve Organic Rank on Amazon?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content Optimization<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">As we know, content optimization is essential for Amazon listings because it directly affects the visibility, discoverability, and overall performance of products on the platform. The probability that your product will rank higher in Amazon&#8217;s search results is increased by optimized content. By strategically incorporating relevant keywords, and optimizing titles, bullet points, Enhanced Brand Content\/A+ Content, Reviews and Ratings, and product descriptions, you can improve your product&#8217;s search ranking and attract more potential customers.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Use an Effective Keyword Research Tool<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">An effective <a href=\"https:\/\/ecomclips.com\/blog\/amazon-advertising-keyword-research-and-match-types\/\">keyword research<\/a> tool is a valuable resource for Amazon sellers looking to optimize their product listings. Using these tools the sellers identify the most relevant and high-performing keywords that customers use when searching for products on Amazon. You may greatly increase your product&#8217;s visibility, organic ranking, and overall performance on the site by strategically including these keywords in your listing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few tools that you can use, including Helium10, and Jungle Scout.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Include only Relevant Keywords<\/strong><br><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">When you search on Amazon, sometimes keyword software occasionally returns results for unrelated keywords that may have had a few random hits on Amazon with your search term. Don\u2019t waste your time with these keywords. Remember, Amazon\u2019s A10 algorithm values customer experience, so it will avoid leading customers on a wild goose chase. Additionally, you may also find that your research tool returns keywords like best or greatest. The A10 algorithm generally ignores superlatives, so you\u2019ll want to refrain from using them.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Be Conscious of Your Keyword Placement<\/strong><br><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The second most important component in getting indexed and growing your organic rank is keyword placement, which comes just after keyword relevance. We&#8217;ve discovered that the following keyword placements increase the likelihood of indexing: Title, Back-End Search Terms, Bullet Points (Features), and finally, Description.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on this order, you\u2019ll want to include your highest-ranking and most relevant keywords in the title and the backend search terms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Helpful Hint:<\/strong> When you have content that is A+, the graphic on your product detail page will take the place of the description on the front end. The back end won&#8217;t be impacted, though. The back end still indexes like keywords, therefore it&#8217;s smart to add a description even if it won&#8217;t be seen on the front end.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Include Both Broad and Narrow Keyword Phrases<\/strong><br><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types of keywords: broad and narrow. Broad is also defined as \u201cshort-tail\u201d while narrow is known as \u201clong-tail.\u201d Notice in the funnel below how the terms go from a general short-tail keyword to a specific long-tail keyword.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normally, you\u2019ll want to include more long-tail phrases. However, that\u2019s not always feasible because sometimes it can make your content look unprofessional or sloppy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, \u201cnonstick deep frying pan for kitchen\u201d is a high-ranking long-tail keyword, but it\u2019s difficult to put it in your content without it sounding awkward. Instead, break it down into multiple short-tail keywords like frying pan, nonstick pan, deep frying pan.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\">\n<li>Add Backend Search Terms<br><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You need to add some very good generic-type keywords in the item backend. It helps to improve keyword organic rank easily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amazon Case Study<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is the product listing launched around early February 2023 under the \u201cHome &amp; Kitchen\u201d category. Our goal was to rank this product organically for maximum keywords and get BSR below #20.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me share the strategies that we had taken to hit the goal.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Content Optimization.<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">We did in-depth research on the product first and top competitors&#8217; listings as well in that category. We came up with multiple suggestions to improve the content. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Well-optimized product title with good keywords.<\/li>\n\n\n\n<li>Multiple images with white backgrounds.<\/li>\n\n\n\n<li>Well-optimized bullet points that describe the product briefly.<\/li>\n\n\n\n<li>And premium A+ content also.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Research keywords<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">After optimizing the content fully we started researching keywords for advertisement. We used keyword research tools Helium 10 and Jungle Scout for this. We picked the top 30 keywords that have good search volume with high relevance to our products. Then we created an exact match type sponsored product campaign with those keywords and started optimizing it.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Track keywords performance<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">We prepared a sheet where we began monitoring the effectiveness of our keywords&#8217; performance twice a week. Gradually we started getting both sponsored and organic ranks for the targeted keywords. We started analyzing that data and optimizing the advertising according to the result. For example, when we noticed any keyword that got an organic rank on the first page on Amazon, we simply reduced sponsored bids for that keyword and minimized the advertising spend. On the other hand, we pushed more for those keywords in PPC that couldn\u2019t get organic rank yet. This way we were updating the sheet and optimizing the PPC optimization on the outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Okay, now let\u2019s talk about our achievements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 01<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We started getting sales from the first week with around 48% ACoS.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UMrcf3Pvc_O9T9bKYGkOmp6o4x_ydRzkC33Tm4a_2V6ElwJztcQSiFDm2wlV6nxX3Kn25D3ZhMH6vFRbOqoYh8iIaTaNRiHYsbwgUcT4xNWDbFfy5fgdTsKSGqqV5cW_8EwExoC60Zcv-P5p\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We got an average of 35% impression share in the first week.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/cBYROD6zRxRQ7Q1VyrrQX7vh4bW__thSpxa0A9xxoqHhEa_bN4auPMYe3bFqf47S5lDnAOuErW6On4SIef0cR-cvgboTZE5oGtwRTao_ix1fMqCMHJZ_AwOgiBCug0JVXMgbpQK0MOPSk1Gu\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our CTR was up to 0.82% at the beginning.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ONKUP2KTEAKDOUi_c9HmqQH6xdUqkp8J0QSWo6yJIySuZkDCUG4ZOB92inP0scRPIjtUynswYFTAIaJQJcGhPwpqPpdeTT-dm0xJsA3zKR9v0h0DlgE9VqE8Fa_wLDAIsYpUrEFEEVcgTlIU\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Started getting organic rank for keywords.<\/li>\n\n\n\n<li>Got the \u201cNo.01 New Release\u201d Badge under the \u201cChef&#8217;s Pans\u201d category.<\/li>\n\n\n\n<li>Run Amazon Vine Program for getting reviews.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phase 02<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced 50% ACoS in 30 days.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/v6QksMXj7N6g0fGAgHt5CebGxBex4ExHvjDVAHSutacCcDotZcVIYRZrNIY_nzztYskY9oKPELsF20l-kzV4ovG0vXXMCkmG8ki7Au7OCFVMNteLPvSQkb2nCnaAy8wKFs6JtMOny0gWue7g\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased CTR to more than 1.8% in 30 days.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/21j3Koxpl9_cUId_NumO81gZEr692ual6eMiVY7dLZUtExsm8QshNXgVAxafxN_sugTvTqB-s-7jGEQAkppzf8O3M64utpoQjAzAZHrDWszs-GLp_loxB_ceA3Xb-O3ul-Lw10fMweh2S496\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced CPC from $0.89 to below $0.50<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Itzyd-_B1uECdm0WtJ2qEqeD-zL7EOLFQCmstzv_8AB4k77XNTm9lFTmn2k2R8rvIv7GmvW2Tz83Eh6WKIohe-c3mdQJfm68USa20Bryc4K4SDQUQOiNBAvTR4kw0kGA-suK_ccC0GMNSccs\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved ROAS from 2&nbsp; to above 4.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/s3SR6qnjrsQqxDNLDuJ0OEoUIE7CIIhBW2h2AzDq9OcnDVbiwxaibERTH3uqbMemUESZ1phxYJjlhai1lR-t7_2j72DMPcs-M2VQJuiJ45TI0gv6BCMMk8HIFM4thhmz-tF3t2pDkx8FVN6o\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most importantly we hit the BSR below #20 within 1 month and now it\u2019s below #15.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/P2HdkwGkIK-iPHYV7VjfGvIySb9M9DomN6j0E8b9Q1TyEqs-yp3BzrNiKK0Q0pnpeF4pSucMky632_xnR8ZM2MS1qITvDivMx8Cn3XcL8ddkxVrrDETsMRu0tVcE99jQMdiU2zFe_WCgkNUR\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For your information, we achieved all of these successes within 2 months of launching the product.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insights<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to this, we also have so many success stories with our clients. If you want to hear those please let us know in the comment section. The Amazon search rankings are the holy grail for marketplace sellers. You may increase sales by ranking for relevant, popular keywords with low marketing and advertising costs. As a result, you\u2019ll have higher profit margins and more money to reinvest in your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hope you have a clear idea of how to rank keywords organically. If you have any confusion or questions about this content please let us know in the comment section. We are ready to help you with those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about&nbsp; How to Rank Keywords Organically, you can email us your queries through this email: <a rel=\"noreferrer noopener\" href=\"mailto:info@ecomclips.com\" target=\"_blank\"><strong>info@ecomclips.com<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rank Keyword Organically on Amazon with Amazon Ads | Keyword Ranking Guide with Amazon PPC Campaign\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/iEB5OXCBUQo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Every business owner wants to have their products appear at the top of Amazon search results on an organic basis. On Amazon, &#8220;organic ranking&#8221; describes a product&#8217;s position in search results without any paid advertising or marketing. It benefits vendors by increasing the visibility, credibility, and sales of their products, making it a worthwhile objective &#8230; <a title=\"Ultimate Amazon PPC HACK: Rank Keywords Organically 2023\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/ultimate-amazon-ppc-hack-rank-keywords-organically-2023\/\" aria-label=\"Read more about Ultimate Amazon PPC HACK: Rank Keywords Organically 2023\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[584],"tags":[],"class_list":["post-11644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-ppc"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=11644"}],"version-history":[{"count":9,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11644\/revisions"}],"predecessor-version":[{"id":15545,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11644\/revisions\/15545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/15972"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=11644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=11644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=11644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}