{"id":11521,"date":"2023-05-17T13:32:34","date_gmt":"2023-05-17T13:32:34","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=11521"},"modified":"2026-01-31T07:39:24","modified_gmt":"2026-01-31T07:39:24","slug":"create-strike-through-price-on-amazon-boost-your-sales-with-stp","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/create-strike-through-price-on-amazon-boost-your-sales-with-stp\/","title":{"rendered":"Create Strike-Through Price on Amazon \u2013 Boost Your Sales with STP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re an Amazon seller, you know that setting the right pricing strategy is very important for success. One of the most effective pricing strategies you can use is the strike-through price. By using this price strategy, you can show customers the original price, along with a discounted price, to create the perception of a good deal. But how do you actually set a strikethrough price on Amazon? In this blog, we\u2019ll cover the basics of how to set up a strikethrough price on Amazon and the benefits of using this pricing strategy.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>What is a Strike-through Price on Amazon?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strikethrough price, also known as a reference price, is the original price of an item crossed out and displayed next to the discounted price. This pricing strategy is used to show customers the savings they can get if they purchase the item at a discounted price. Strikethrough prices are an effective way to increase conversions, as customers are more likely to buy items when they feel they\u2019re getting a good deal.&nbsp;<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Benefits of Strikethrough Price on Amazon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using the strikethrough price on Amazon can be a great way to boost sales and increase conversions. Here are some of the benefits of this pricing strategy:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ndQErPNbZkRDPc4E0UqzlOVoD5Fq1UpZ-MD_DZm2XWsilcoIG4JgQnyUMIt2Z-ZNlIcmBzI-eufAm_SxCHT_llLC27Za07qWlTKzYrHTOxTOEJPUoGnRIPX3e-NzHikHEV8Fcm_MMxFx3zSOtPqrY-E\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It creates the perception of a good deal. By showing customers the original price crossed out and the discounted price next to it, customers will think they\u2019re getting a great deal and be more likely to make a purchase.<\/li>\n\n\n\n<li>It encourages customers to buy now. By showing customers the savings they can get if they purchase the item now, they\u2019ll be more likely to take advantage of the offer and make a purchase.<\/li>\n\n\n\n<li>It helps increase profits. By increasing conversions, you\u2019ll be able to increase profits as well.<\/li>\n\n\n\n<li>It\u2019s easy to implement. Setting up a strikethrough price on Amazon is relatively straightforward and easy to do.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>How to Set a Strikethrough Price on Amazon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting a strikethrough price on Amazon is relatively simple. Here\u2019s how to do it:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:&nbsp;<\/strong>Log in to your Amazon Seller account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hWSxCRVo2LhzJtsDnHtidzyMYXuO_gQW4VfuBP_YJFK5H5qSo5wwhgO1yJXPpeGvwnQx0KXVfyAt8NJXVF8JTe7XOboeyVpnixdJBKZ21A1XoMhHocWF3Ag9chj2Czl2usgoQbuEN6SOzqr5tAFaPIE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:&nbsp;<\/strong>&nbsp;Select the product you want to set a strikethrough price for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/t0RbnTHQAlLCpR1pwfmAlZbZmgIzFD-9fSK-G6BVXIpzgBjbE8-unU7CBU88Dqdk06esq9r00CkUcUpesY2Rhj80RxZyBZs6Bj5ORg1Ys7f8NoXlgL1jVN_QAt5Ql9g1pBi3vdgLwcY10PC4Q3DGDHg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:&nbsp;<\/strong>Click on the&nbsp;<strong>Edit<\/strong>&nbsp;option then it will come up with this&nbsp;&nbsp;<strong>Offer<\/strong>&nbsp;segment. After that, you must fill up your&nbsp;<strong>Sale Price<\/strong>&nbsp;and&nbsp;<strong>List Price<\/strong>. The&nbsp;<strong>Sale Price<\/strong>&nbsp;would be considered as your strike-through price and&nbsp;&nbsp;<strong>List Price<\/strong>&nbsp;as your previous price.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VUktN7aphMyJPdnZHHMoNjDKj9pqOHS_lln4ZK7vYJy4hLEEqLWH_VqHHKvOCTNzy_qUEj0E2HFE1NPdUOuZGJV3cy95bNTAqjWcbzZHmeXQ7ELFUd99zIE_9NPPtoJBPNoGGqUJqAbsqEBKSEtH1P8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NB: When you fill up your prices at that time, two notifications will pop up in the lower section of&nbsp;<strong>Sale Start Date<\/strong>&nbsp;and&nbsp;<strong>Sale End Date<\/strong>. That indicates that you have to fill up the date also. When you fill-up these two fields the notifications will automatically remove.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4:&nbsp;<\/strong>In this step, you have to set the&nbsp;<strong>Sale Start Date<\/strong>&nbsp;and&nbsp;<strong>Sale End Date<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2tLJhUT5PsZPV62TNFtmjgsnVSoUQxYDTuQLGgkJXLPz-qfkl1xIGuditQtIWRp4tI8uipz-gJz45jDsEvui9WBYBeCKyLRwD12IAgQMHKUiV-VyoWuN1_v_s83c_UF9WBhxadb0H9D3iRKrKAlWue0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5:&nbsp;<\/strong>After filling up all the required fields, scroll down and save your changes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/VC7SnKwQ46VQ0RdPbThMi1YkFWw62GqM963h-URwhQCBB74_T1yP7j4IGBffeDRDHZfboUDiQXrhiYq1fOJ8X1putqBTKlR-MMd69KYN47Y1kalXqCjBTIJ9TeOasOm2N1qiKu6wdNDeduKG0Tg4t6Q\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve saved your changes, customers will see the original price crossed out and the discounted price next to it. This will give customers the perception that they\u2019re getting a good deal, which can help increase conversions.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strikethrough price is a great way to boost sales and increase conversions on Amazon. By setting a strikethrough price on your products, you\u2019ll be able to show customers the savings they can get if they purchase now, which can help increase profits and improve your bottom line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope this article will be helpful for you. If you still find difficulties with Amazon strikethrough pricing, feel free to comment below. We are always ready to help you with any e-commerce-related solution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re an Amazon seller, you know that setting the right pricing strategy is very important for success. One of the most effective pricing strategies you can use is the strike-through price. By using this price strategy, you can show customers the original price, along with a discounted price, to create the perception of a &#8230; <a title=\"Create Strike-Through Price on Amazon \u2013 Boost Your Sales with STP\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/create-strike-through-price-on-amazon-boost-your-sales-with-stp\/\" aria-label=\"Read more about Create Strike-Through Price on Amazon \u2013 Boost Your Sales with STP\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15214,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=11521"}],"version-history":[{"count":2,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11521\/revisions"}],"predecessor-version":[{"id":15215,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11521\/revisions\/15215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/15214"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=11521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=11521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=11521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}