{"id":11514,"date":"2023-05-17T13:29:16","date_gmt":"2023-05-17T13:29:16","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=11514"},"modified":"2026-01-31T07:39:24","modified_gmt":"2026-01-31T07:39:24","slug":"get-approval-for-restricted-categories-on-amazon-selling-application-guideline","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/get-approval-for-restricted-categories-on-amazon-selling-application-guideline\/","title":{"rendered":"Get Approval for Restricted Categories on Amazon \u2013 Selling Application Guideline"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Third-party sellers are a big part of Amazon, but they also carry some big risks for a company as customer-centric as Amazon. If a customer bought something from Amazon and receives a product that is poor quality, then the customer will blame Amazon \u2014 not the third-party seller. In orIn order to prevent these types of quality issues, and to protect the customer experience, Amazon has created an&nbsp;<a href=\"https:\/\/ecomclips.com\/blog\/protect-your-sales-using-brand-gating-on-amazon-step-by-step-guide\/\">approval process<\/a>&nbsp;that third-party sellers must follow in order to sell in certain categories.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Submit Selling Application - Get Approval for Restricted Categories on Amazon  2023\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/VD_aDj9_xO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Amazon Restricted Categories<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at the specific categories that require approval to&nbsp;<a href=\"https:\/\/ecomclips.com\/blog\/achieve-success-on-amazon-become-a-successful-amazon-seller\/\">sell on Amazon<\/a>. The list is ever-changing, so there may be some product categories that haven\u2019t been captured. The restricted categories include:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/A8APgpjrrNaE6HONBZ4nf8jqrGFI8Zs5qerRWNStUYrulOQC4unT7tQWUm38WCom3_ueNVrixZ1vthET9id_383SMNmn7aTGkRXBa-rEow1p1azmjbMHoR6wbKcHUJP6uAmX9fNwPhU4APRqQBiBSA0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personal safety and household products<\/li>\n\n\n\n<li>Holiday selling requirements in toys and games<\/li>\n\n\n\n<li>Jewelry<\/li>\n\n\n\n<li>Grocery and gourmet food<\/li>\n\n\n\n<li>Organic food, organic feed, and organic pet food<\/li>\n\n\n\n<li>Beer, wine, and spirits<\/li>\n\n\n\n<li>Clothing<\/li>\n\n\n\n<li>Streaming media players<\/li>\n\n\n\n<li>Selling books, music, video, and DVD products<\/li>\n\n\n\n<li>Watch<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>What is a Gated Brand on Amazon?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some brands on Amazon are gated, so reselling such brand items will need to go through an additional permission process. You will be informed when listing your products if a&nbsp;<a href=\"https:\/\/ecomclips.com\/blog\/what-is-amazon-brand-registry-and-why-do-you-need-amazon-brand-registry\/\">brand is gated<\/a>. It helps sellers prevent unauthorized sales of counterfeit or knockoff products. By getting selling approval, you can sell certain branded products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/eJgFxTWe8p1pzQFKzg19MDaTJOXMejDAUTJ0tSClI323c0_MVCI8jdTuSCoFrw1lVw-HxtGCac9SsYeoFzuvHrwOe_YhbXP32lUXdWWpyak399FuDOIrSBLXWeF8cFI9FLK-ll4QNV9dchY6lF3r6PI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>How to Submit a Selling Application on Amazon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon category approval requests aren\u2019t usually too complicated but can take a little time to process. In some instances, when you send an approval request, you may be automatically approved. This can happen if you have been selling on&nbsp;<a href=\"https:\/\/ecomclips.com\/blog\/amazon-business-seller-program-sell-b2b-on-amazon\/\">Amazon<\/a>&nbsp;for a while and have a good reputation rather than being a complete newbie. For submitting a selling application, follow the given steps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1:<\/strong>&nbsp;Log in to your Amazon&nbsp;<strong>Seller Central<\/strong>&nbsp;account.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mpEGcU5sxd25nWySFh7KzOtMoJsdSSdRvOFMdcMpOb-meGntrZ2HbSqAZT8zylKq8kpSn3C8-4d-uYxwxe8TzTzqUdK34QwpP5KkLUa24jGQTKOYYKaf4cWhX2Zp19Y-0Tia0zX3_tHzQgHh9SVoT90\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2:<\/strong>&nbsp;Go to the&nbsp;<strong>Catalog&nbsp;<\/strong>tab in the menu bar and select&nbsp;<strong>Add Products<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/N1uik8bgXclrsCokwxvpNeX2TYS_3zgIgUtpzKqrBE8Oj9sFRetdZRrxy2-cnprOxgZdmM3F_ccN71ciU03ARQfzHyfJKCj_EF8p8X0v1x1pXoP4MtW37O4mZEho9Dkm3i_wlRbp3Kb3x1m3HZvwkTg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:&nbsp;<\/strong>Enter the category of products you want to sell in the search field, such as wine, coffee, or protein powder. Or you can also enter the ASIN of any particular product.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/HpD5tjZuLsSf4LFe7ihIRlIIbZy9aQZAXzUsxCrqkAd5DlfDk4hqb4kkPw8vIeCZHWIaHe1pBI_njjL6xbOL_5unuIv8xbofJWeU5f6FSRLwP1glk3tS6rHw8SvfN87LCIhz_8m8tBtMeX72NbhWEPs\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4:&nbsp;<\/strong>You\u2019ll be taken to a different screen with one of two choices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select one of them.&nbsp;<strong>Sell this product&nbsp;<\/strong>or<strong>&nbsp;Apply to sell.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/9wC3xr4k0YSutv8U8cbviX0Zf5rlZahgcjAgd_bF5MHx7Hzv5fcw_nqW6pO-kzeqwy3ncnHiT3T7pHrYR-T2mRlVkDz1gTUlyDrj8WDmnzKQzeWKr4V-y6R79F3T4Oopj2zQ4icCPNcRnE6ljqSXHms\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sell this product<\/strong>: Permits an instant start to product setup without requiring approval.<\/li>\n\n\n\n<li><strong>Apply to sell<\/strong>: Requires category permission for the product type for gated brands.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5:<\/strong>&nbsp;Select the condition&nbsp;<strong>New<\/strong>&nbsp;from the drop-down menu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/3h9XlBajm_ms1FMEw75JL-0M1WOu0L-eJIKqTGbmQXAYholcKEHLqQuGtQe4LfttoA-i0kL4V0_cE-AD_utcKaJe7f1P8gjyJTfF9g4-sBDCDxZxORNbWADDFGGGFRQA980xEYQ1Piz_SXGRSiTbk6U\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 6:<\/strong>&nbsp;Click on&nbsp;<strong>Apply to sell.&nbsp;<\/strong>Then it will redirect you to the selling application page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/sEumh8ODCKpElc7uFLHh2KWgti2UlqJbnHO5jEXHCs7XwGbTYojugH6cMa-ihGOvODHl2hTHi0GSrEcEcAthpSosUv0EQPlB_36fD78-eBq_u3CbHtHSXc2dRl8TcQbLgBQKpGraia_hQM2qMC8wkLE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 7:&nbsp;<\/strong>Click on&nbsp;&nbsp;<strong>Request approval<\/strong>. Before clicking that option please read the information carefully.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ZhbjGFjq9nU8_TIEyWgkj5mCE9c6Oxm5s0b-tgMg2U_Qtt4tnEFNNL_4vPdUCd-Z_40qxbJ8fbeSxXxfh5sXm2qZXzb44VRIb7e4K4qYDd7mBrEUDGx79MzIVEWiwIEkJ_vxWLIeIn786uRKDvZpfIE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 8:<\/strong>&nbsp;You will get a&nbsp;<strong>Selling application for&nbsp;<\/strong><a href=\"https:\/\/ecomclips.com\/blog\/amazon-brand-analytics-for-sellers-reports-provide-by-amazon-analytics\/\"><strong>Brand<\/strong>&nbsp;page<\/a>. Here you are requesting approval to sell items of a particular brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose one option from&nbsp;<strong>Submit documents&nbsp;<\/strong>here.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/MDiE1AehE4iXYuLqc06YwB1WogbKmuOVpfzJnqh_6bKbhYKsYAc3V4t61GCCYThMuhnCxqzmoERe26K8Zvv79PzZgnYvFaL6hsis6WqbIXT8BtQ6RfuiAivDIpAw__U9X41VUGQ7CEAmNKG-Q1WZceY\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you choose this option, which is,<strong>&nbsp;At least 1 purchase invoice for products from a manufacturer or distributor \u2013<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UbJjucDxPnsejkyykeR0Yk0RzdA12SHPUx3_3cSgALB3U3cXisXoZL76GJNSy2iu-gZCVLRAIvpv5XrAgZIzHXTMgVJpNwkb_rUPkz709-LOl__7gcFRKlh1zLy9Yg4JkUOL1a5yDFw4IEJlLhuhFUc\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then your document must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dated within 180 days.<\/li>\n\n\n\n<li>Includes your name and address, matching the information in your selling account.<\/li>\n\n\n\n<li>Include the name and address of the manufacturer or distributor.<\/li>\n\n\n\n<li>Show the combined purchase of at least 10 units.<\/li>\n\n\n\n<li>Omit pricing information though it is optional.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After submitting these, Amazon&nbsp;<strong>may<\/strong>&nbsp;verify your submitted documentation by contacting product vendors you identify in your application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, if you choose<strong>&nbsp;<\/strong>this one&nbsp;<strong>1 letter from the&nbsp;<a href=\"https:\/\/ecomclips.com\/blog\/amazon-brand-analytics-what-is-amazon-brand-analytics-why-is-it-needed\/\">Brand authorizing<\/a>&nbsp;you to sell their products \u2013<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xm0VLAIvcsKcRSvhyHBoRxpL9PXAyjO9mEeDQWVeyEx9MVVk-ZRnUcLFXFypIcBnaTp8s1nd6bg98UDsdzqGjCODDKmgWjgve0NsowxfxbKFtb138dKwh6JHhGOtprfwxz-sNRGN5-tH4XtH6f2uXsY\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then your document must be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dated within 180 days.<\/li>\n\n\n\n<li>Includes your name and address, matching the information in your selling account.<\/li>\n\n\n\n<li>Includes the name and address of the Brand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can choose only one option. So make sure that you are submitting the correct file for those options. You can also add comments while submitting your files.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 9:<\/strong>&nbsp;After that, you must provide Email addresses or phone numbers to contact you. Use commas to separate addresses. You can also add Phone numbers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/l8gDwjCa2fEYVeUH_eJYkjN-Ou34IRu-VD23yrONmRLiIiQ1_u9VOIzNddSmPdEDHwFd0Pv6G1TMVaTWTnsFhdCUCAfIp-8_m4vho5vfGDZfoIX5dAPRjDKtCQmEgjrZlMjcXK6LZ_OBlvvfJtmAa9A\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 10:&nbsp;<\/strong>Click on the&nbsp;<strong>Submit&nbsp;<\/strong>button and complete the process.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ae0F1YYGGG2HPx5cKgnyLmc54zyoBKEt0TFH_ptlyl0yiY-ToTVTGgoH3mQlZQJzN8rp2Xrx21Kk-pcpA2onjAh-qd5TXPrjI8BSNQK-TdnnLDB2V-6e59wdLK0KcFqlazIi0KhRk7TRZ9KoZCCh79E\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to check the status of your selling application, go to the&nbsp;<strong>Catalog&nbsp;<\/strong>tab in the menu bar and choose&nbsp;<strong>View Selling Applications<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/D8VBkHVMMkbww6bskiwK5FBqSJ5MHvzYZXtmhtz6l_iUml24xck3tDBEmQ7sFj7zMmhsDFQJO3ycN1vt9gPc_4Mw_9RuC92WAi_SvXZs0Tl6cYIqcykzz3xy1nBhUYW8-BXmQYiGEZQ69KLnw1ZgdHs\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here you can see which applications have been approved and which are declined.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Final Thoughts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selling restricted category products on Amazon can get difficult sometimes. When setting up new products on Amazon, have your important documents close at hand and double-check the company information provided. Make sure the papers you upload are formatted correctly, such as in PDF format, facing the correct direction, and accurately reflecting your company\u2019s details. Any inconsistencies in the data could result in rejection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on category and product approvals don\u2019t hesitate to&nbsp;<a href=\"https:\/\/ecomclips.com\/contact-us\/\">contact us&nbsp;<\/a>for more details. If you have any queries about selling on Amazon, feel free to comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Third-party sellers are a big part of Amazon, but they also carry some big risks for a company as customer-centric as Amazon. If a customer bought something from Amazon and receives a product that is poor quality, then the customer will blame Amazon \u2014 not the third-party seller. In orIn order to prevent these types &#8230; <a title=\"Get Approval for Restricted Categories on Amazon \u2013 Selling Application Guideline\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/get-approval-for-restricted-categories-on-amazon-selling-application-guideline\/\" aria-label=\"Read more about Get Approval for Restricted Categories on Amazon \u2013 Selling Application Guideline\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=11514"}],"version-history":[{"count":2,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11514\/revisions"}],"predecessor-version":[{"id":15219,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11514\/revisions\/15219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/15218"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=11514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=11514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=11514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}