{"id":11162,"date":"2023-02-13T11:43:22","date_gmt":"2023-02-13T11:43:22","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=11162"},"modified":"2026-01-31T07:39:41","modified_gmt":"2026-01-31T07:39:41","slug":"what-is-amazon-post-how-can-we-use-it-and-why-do-we-need-it","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/what-is-amazon-post-how-can-we-use-it-and-why-do-we-need-it\/","title":{"rendered":"<strong>What is Amazon Post, How can we use it and Why do we need it?<\/strong>"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Brands on Amazon are able to stand out on their platform because of different tools provided by Amazon like the A+ page, Brand store page, Brand Story, etc. But, now the retail giant has taken a step higher by combining social media and advertising. Popular social media platforms such as Instagram, TikTok, and Facebook, has their own product feed to show all of their products. On Amazon, it\u2019s not always that simple.&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">But, now it has launched Amazon Posts, which will allow brand-registered sellers to share unique lifestyle images and product-related content through a \u201cfeed\u201d that looks similar to other social media platforms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now first, what is Amazon Post?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posts is a new image-based browsing experience on Amazon. Shoppers can explore brand-specific feeds or browse by product category to discover products and see what\u2019s new from brands. Posts link to detail pages, making each post in a feed shoppable. (Source: Amazon).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we go brief on this, it\u2019s like Instagram. You can create content for your products and publish them on the platform. All your posts will show up on your brand\u2019s feed. In addition to showing up on your feed, shoppers can encounter your Amazon Posts on product detail pages, in category-based feeds, and in \u2018related product\u2019 feeds. Amazon\u2019s algorithm decides whether your stories and posts will appear.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like any other social media platform, Amazon Posts lets brands share inspiring stories, educate buyers about their products, and much more \u2013 all for free. As far as online selling is concerned, Amazon\u2019s new social media and e-commerce hybrid show a lot of promise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon Posts alone aren\u2019t enough to stay competitive on Amazon. However, using it along with pay-per-click (PPC) campaigns is a great way to boost visibility and sales. If you need a strategy that\u2019s guaranteed to take your Amazon business to the next level, get in touch with the SellerApp team or sign-up for our world-class PPC management service.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Who is eligible for Amazon Posts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, the tool is in beta and only available for sellers who are either registered with Amazon\u2019s Brand Registry or Vendors within the US. You also must have an Amazon Store for your brand in order to use Posts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/nwjvFX2rWiABcxaK3ZvCC3aYnol7PrXXOSIXAETRiBPAIUlBA1CLfJ50hYTRjtPsR4_GK9BwMIn27E-WTQZZf1Hox_67jN7WVbCya6vpzbq97Jt21o3F7mgijLEThabfNmtWVVftD6H5Tdz-TBD-fvQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are the benefits of Posts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers are increasingly responsive to social media content when shopping online. In fact, 54% of U.S. shoppers say they\u2019ve bought something they first learned about on social media. When it comes to platforms, consumers start their searches on Facebook (26%), YouTube (24%), and Instagram (18%).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are some other great benefits.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free to use<\/li>\n\n\n\n<li>Drives brand awareness<\/li>\n\n\n\n<li>Increases product discoverability&nbsp;<\/li>\n\n\n\n<li>Lets your product stand out from the competition<\/li>\n\n\n\n<li>Customers can \u201cfollow\u201d your brand<\/li>\n\n\n\n<li>Measure the performance of your Posts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where do Amazon Posts appear?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon makes the call on where your Posts show up, based on relevance and customer engagement. There are four places where your Posts may be displayed:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Brand feed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand feed is exactly what it sounds like \u2014 it\u2019s your brand\u2019s unique feed, where you can post content about your entire product line.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/O4JBaOoTvjtYIxEZrXOnW3UQLw82d9bovBqpAdVRbgQciGTvkgETWj2NnmSlc71ZjH4e_Nu_yeLz6NqRVVIJWYrbKLgjMESX1Z1bbHdmzHhejlXqsMLuNVgSPaVTfxObRWMqqIkJhTsZARNqowE6_L4\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/yioh_tNH9HVdCnNMqKZZNKtVF0lyVrSseu2EnlntDM8iZD3iutscsG3YaeGQaE_0PWG3Es1AFf6lJlvzyxK2MX9wPQpTk770xH2MCFxRLnIIdtDQA23_Nv-9oLoH1gBdvxuwB4XtCCrhRs1BDX4hj7U\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product page carousel (Mobile)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u201ccarousel\u201d is a series of posts that appear on a product detail page, which customers can scroll horizontally. Carousels appear on your product detail page and may contain your competitors\u2019 Posts as well.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tc2LQ7aSEFn9nuWHNuXTWuinNkajT4svlr1CZRhZA6jxGB3fwOiCw-QvOOeBxn4t0lMKXH5mPmFThwyBGJZiJ8XxDTUrARFLTJUi5mMGZETuVVovh9XF00_9HF2tp-NyeZ21jAogbJQt_HZLATJ777E\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related brands feed (Mobile)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clicking on a Post within a product page carousel will bring you to the related brand feed, where customers can discover more of your products, as well as other brands.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/SksSnArEzcYh8epK6uvgwUEEp9vyRjSW6riWU8j4vgxRfcuVP-UTpSfCvvDiv_rKkgllkcuU7vqUHdTSbL5AMJJ1Z7W6NAg-L972tWSk8gW5U-OdT06UvL5ANoKIv3ggw4Uw1q6IPmJ-mH7RTtQ-_8U\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Category-based feed (Mobile)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon assigns relevant category tags to individual Posts. That way, customers can explore the content for complementary items within a specific category.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/xg1T7ih1d5ec3QOOo61HAdaGjkhIvhnJJjLElI_7anHPo_CppUIkJ8E19BAbY7wO6fhx0eldwnPjMDI84uYmJ90FPmOoYevGF-hcqWg-f6iuICT5DiJOzVU-9yYSOJbRjEbLzO9YdjYMpzSmFBbGhxI\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How to set up and use Amazon Posts?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: <\/strong>Visit <a href=\"https:\/\/posts.amazon.com\">https:\/\/posts.amazon.com<\/a>&nbsp; and sign in using your existing Amazon account credentials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: <\/strong>Click on \u201cGet Started.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/FV0zQl15YY_XXlO-7BBhHo9u6FuTyrvs7okpRgQRnHVr07kUNB5jsk2rHBFdApNMYbFOfk23rxLhp5mWex5ewcnmrw5rmJDH7063sCq9s6neROMdtjapD2up65_rVtj9tc-oLkDrVr0Fvm3jn_isZzo\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3:<\/strong> Choose the brand you want to promote.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/O1Kqj8zklKuq89ehOzu_5XeG2LkijxT1kqgreSphawiaISL_IeEQKSPkh6wvQqi7VMiaWSvs7d2QQUXi1K-CIcdztMgBlIk2j3lzOY3lJUmEza3y77Q3WE4gdGXvr7AVMIqeVL-Gj2dDx8Mvm5oGrNs\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: <\/strong>Upload your brand\u2019s logo. This will appear on your Posts as a thumbnail next to your brand\u2019s name, like a profile picture on Instagram or Facebook. Once your upload is complete, choose \u201cSubmit and continue.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/v-Cll0jyPbtWmOaI7YEpuHZ9F4mWH-zIKgE1E2HJrt7aF8d7_8QBzgLTRdhmkkbUS05Z6Hp6g2P_rLVCt5VsL8f1N55xdUXDV8nH1ScVsWQx5o31wiE1x5KQImj_UE-BSbx76NHOg1LYlhcTU9gh2Wc\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: <\/strong>Create a Post!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/bIHKmvYsTPO_fxpErRCbZeadrIlOlIeIboah37vF5M32hg0SGkQbPfKngwSfeKMKpihlcBgpdd134fnH6lMKtSckP2M-QU3KeaQrcSGywPgCww3HRiNBz5qE7ZMDEdXTTi9lagkzhNapuhIfKN_JteM\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 6: <\/strong>Upload a lifestyle Image<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Specifications:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image size:<\/strong> 640 x 320 px or larger<\/li>\n\n\n\n<li><strong>Aspect ratio:<\/strong> Between 1:2 and 2:1<\/li>\n\n\n\n<li><strong>File format:<\/strong> JPG or PNG<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Color format:<\/strong> RGB<img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Z329z3i7K4r49hzPCPpMf8-P98em6L2NunHen1rXt96pzkbmSa6yZ-sl_4kONxVFzD4RPdlJfwHYfzrTqNQChF5YaMGhLMtgqsuEumim-nWF6ocWkOMpCI7Xl40fvzFLTwvidRRLrRM7VxKGoOhQmbs\" width=\"624\" height=\"425\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 7: <\/strong>Add captions and ASINs of the products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/5VTeNYJJxfVTs_OzVOWyChWpx1CuZFwmYfRSxBiOEzsgQsGjbgJLDC_Fs3MfajhLw9vaOiUAzGvyWyLU_r-c_QR8MZERd5MbAISRzTR0ks7QhphFkY_2ZVFAT5iAZGjQr0PkCwu7oO_TQV4U15I6Hpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Note: You can also schedule a post to publish at a suitable time or post for a special occasion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Step-8: Submit the post on Amazon. And it will be reviewed by Amazon. After that, it will show on Amazon.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/NPR0D53djtvU6vjfyPWZBMWrp2tZKdH8rQcfoK_mJDZz0eIChihgNt6rWM-xV_7guqLBkhYVYtHkHffzVEgBUIG0x8dYCL4iLnWizfwRDJecHApvHcWyjBzuYiwwFmR6DtHnnjpW_CQL44Jt_6XjmG0\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Be sure to upload a lifestyle image of your product, add an engaging caption, and list some ASINs for related products in your product line \u2014 that\u2019s how Amazon will figure out which category tags to assign your Post. You can either publish your Post immediately or schedule it for later.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, monitor your \u201cPost\u201d from the Dashboard of the Brand Post page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dQ0eudIpuAj7w-ZDyTOdvlHGBCjBE1UXprzLmZf3jYHF3grFJZiubforilKAUGseiKCxrwzNRbJ7aJsWJpspxfoeD0Xg7qYkSdeTig9fl9GBAmXzcq-3lt9BdqlXfe1LwxCZ3nhE1hjp_MyczqEtQQw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Amazon provides tips on what makes for an effective Post, summarised below:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You should aim to inspire customers with attractive, compelling imagery showing your product in action<\/li>\n\n\n\n<li>Keep your images simple and avoid using collages or overlaid text, buttons, or icons. The more crowded or complicated your image is, the more likely it\u2019ll be ignored<\/li>\n\n\n\n<li>Use high-quality and high-resolution images&nbsp;<\/li>\n\n\n\n<li>Let your caption tell a story about why your products are valuable and unique. Avoid repeating your product description or using snippets from customer reviews&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>So, Start posting on Amazon<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you needed another reason to enrol in Brand Registry on Amazon, this is it. While Posts is still in its beta testing phase, it\u2019s great \u2014 not to mention free \u2014 way to promote your brand and products on Amazon.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Have you used Amazon Posts yet? Let us know how it\u2019s going!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands on Amazon are able to stand out on their platform because of different tools provided by Amazon like the A+ page, Brand store page, Brand Story, etc. But, now the retail giant has taken a step higher by combining social media and advertising. Popular social media platforms such as Instagram, TikTok, and Facebook, has &#8230; <a title=\"What is Amazon Post, How can we use it and Why do we need it?\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/what-is-amazon-post-how-can-we-use-it-and-why-do-we-need-it\/\" aria-label=\"Read more about What is Amazon Post, How can we use it and Why do we need it?\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=11162"}],"version-history":[{"count":4,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11162\/revisions"}],"predecessor-version":[{"id":22947,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/11162\/revisions\/22947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/15115"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=11162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=11162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=11162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}