{"id":10962,"date":"2022-11-19T11:05:20","date_gmt":"2022-11-19T11:05:20","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=10962"},"modified":"2026-01-31T07:39:58","modified_gmt":"2026-01-31T07:39:58","slug":"create-amazon-brand-story-that-portrays-your-brand-theme","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/create-amazon-brand-story-that-portrays-your-brand-theme\/","title":{"rendered":"<strong>Create Amazon brand story that portrays your brand theme<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Amazon is the most trafficked ecommerce website in the world. It is a competitive product-selling marketplace on the internet. Essentially, anyone with a physical product can sell it on Amazon. The seller can sell products on Amazon depending on their business model and goals. If you want to sell a product on Amazon, you have to compete against another seller. Creating a compelling brand story is a powerful way to increase your visibility and sales. Amazon&#8217;s brand story can make your brand more appealing to customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this content, I\u2019m going to describe to you an Amazon brand story that portrays your brand theme.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Amazon brand story<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon brand story is available as a scrollable carousel where brand-registered sellers can portray their brand values, ethics, mission, vision, people, and the process behind making products while also highlighting their product catalog and brand story. Available for both Amazon sellers and vendors, a brand story is a complementary marketing feature similar to A+ content located just above the A+ on the product detail page (PDP), an Amazon brand story is displayed as a scrollable carousel made up of customizable modules where brands are able to tell their story, engage shoppers, and ultimately drive sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon first released brand stories back in 2020 and has since optimized the feature to allow for more customization instead of following a strict template, brands now have the option to choose between four different modules that can be personalized to highlight their story and values while displaying products and linking to the brand store.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Features of Amazon brand story<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">You can access two types of brand stories from the Amazon brand registry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are two types of brand stories:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Brand<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Brand carousel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basic sellers have access to the Brand. And A++ and A+ Premium sellers have access to the Brand Carousel. Both of these features are excellent opportunities for branding and increasing sales.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Requirements for making an Amazon brand story<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon A+ content brand story you must be a brand owner on amazon and have registered with the Amazon brand registry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After verifying that you are eligible to create an Amazon Brand story, you can access the brand feature of the brand story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll need the following points to create an Amazon brand story:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A brand name<\/li>\n\n\n\n<li>A brand logo<\/li>\n\n\n\n<li>A registered trademark<\/li>\n\n\n\n<li>Up to three high-resolution product images<\/li>\n\n\n\n<li>A cover image (brand focus image)<\/li>\n\n\n\n<li>An about the brand statement<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How to create a brand story on Amazon<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">First step: Create an Amazon brand page. This is where you&#8217;ll be able to upload your branding assets and tell your brand&#8217;s story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Second step: After setting up your Amazon brand page, you&#8217;ll need to create a brand story that answers the following questions:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Who are you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Briefly introduce your brand and what you do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 What are your values?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mention what your brand stands for, your unique value proposition, and why you exist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 How did you get started?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Share your brand\u2019s origin story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Who is your customer?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Describe the type of person who buys from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 What problem do you solve?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explain what needs your product or service addresses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 How are you different?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prove why you\u2019re better than your competitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take note of a few things. These include:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Target audience:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about who they are and what they want. What kind of language do they use? What are their pain points?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What message do you want to convey?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important that you be clear and concise. You want your target audience to understand what your brand is all about and what you can offer them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How best to convey that message?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know who your target audience is and what message you want to convey, it\u2019s time to figure out how best to get that message across. This is where creativity comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could use graphics and text to tell your story. Make sure it\u2019s something that will grab your target audience\u2019s attention. Or if you want to show how you can address customer pain points, you can use videos to show your product or service in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand story should be compelling and unique. It should also be reflective of your overall branding strategy.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>How to upload a brand story<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon brand registered sellers can use the A+ content tool under the advertising tab to add their Brand Story on Amazon. Creating a brand story on Amazon is simple and straightforward. Follow these steps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1<\/strong>: Log into your account on<a href=\"https:\/\/sellercentral.amazon.com\/\"><strong> Amazon Seller Central.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/6Y2-XPLVYRLYdER0-mpxWfhJS8aoYFTnuAB3kCgQuB9eeWhZ247bhGsqfAdFKT4vkXkJ2AzFb9VAJeAjX-Te501-risnyFCbpQSs7HKo2Hc_3PIIrm3fAhURZ69zKtLe6DGHrfDMIQ4I_9ESjEga0VjbGAmYODkLnBN0xEeDm_3ZoScAWrFQiRZUrU_Ovw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <em>sellercentral.amazon.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2<\/strong>: Under the <em>Advertising tab<\/em>, select \u201cA+ Content Manager\u201c from the drop-down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3<\/strong>: Click on the \u201cStart creating A+ content\u201d button.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/v-IrW0MXpkLmBSDaSfufZN9B6T735zEy2_9_SnjR_5dmvn2xYmG3op-QHVJTLmaPqOCnjAMp59kMtVm978TmqELkxyo7hTaiR68uyHVhyiMM0lmAdYVnBgc1mSI-5Ue4ufN9lelGUimuaCC_KytayIMW_c-AXqUPlY360tw5RSJVUHCSGkfpECZEPVD_yQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <em>sellercentral.amazon.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4<\/strong>: Click on \u201cCreate a Brand Story.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/aAFcbhlNh4GzH7MkBSVXYKob4sgv3mS56jERBR2rNChNsVfTjAs4HQubPAV17qYXju1mi9ijzuCgcbD313t6XD2ahgjFxRMY19_hUJomL6JtiVXPuKS-hZL1wJuP-zawX8d53AA7K8uiyiC5ECrnqT1LQVxambsra1TfxXiLmQThQ9yLWbZRT-WHgXzeAQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <em>sellercentral.amazon.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5<\/strong>: You will be directed to a new page that has the Brand Story screen. Add your Content Name and select your Language.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 6<\/strong>: Add your text and background image. Make sure that your text is clear and readable. The image that you select should be high quality and represent your brand well. It should also be sized well to fit the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/hau8dKNSX3oTIrZgrx9xVxGV8spz6IGMT3xmwzbLD3rsQuQfMNuezXZq6rFWxYNDNWN5-h8u70qjcqgDDWHMIkqrZkQEAuMhuDmOQ9JrM4ooyG2KcpmZbVl9sLMMg2DTtF2aa0zlXe1E3ypmkl5W9c4UyU1c43H7vb2NjUwc2iHd3QeiS8SbyljkvCtZ5w\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <em>sellercentral.amazon.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 7<\/strong>: Select the \u201cAdd Modules\u201d button and add your modules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 8<\/strong>: Add your ASINs by selecting them. Choose the \u201cbulk upload\u201d option if you want your brand story to appear on all of your brand\u2019s ASINs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/HcmU2UIhHSSuL12IJYxOz9MeTpMifDd8HxT_r9GWjOF7g1bDIJ_EVzyST-Edn0Lm7fKKPeSGODGoEU-cpauKgUFR4_dM2xufHSFDGRNlKI31HzwlXiK1JKYsrn9H9dm5jJHsvFC3R06NrvF-ssFD_vjE_u1exKxhF1Kxodtt79IM51omvgBrkkzvMbTW7w\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Source: <em>sellercentral.amazon.com<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 9<\/strong>: Once you are done, click on \u201cReview and Submit\u201d to submit your brand story.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Writing a successful brand story on Amazon<\/strong><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keeps it real<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When writing your brand story, be sure to stay true to your brand\u2019s voice and message. Don\u2019t try to be something that you\u2019re not \u2013 it\u2019ll come across as inauthentic and could deter customers from engaging with your story.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ways you can keep it real include using first-person pronouns like \u201cwe\u201d and \u201cus\u201d, as well as including personal anecdotes and stories that help humanize your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it engaging<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A successful brand story is one that\u2019s able to engage the reader and hold their attention from beginning to end.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To do this, you\u2019ll want to make sure your story is well-written and engaging, with a strong beginning, middle, and end. You\u2019ll also want to use imagery and other visual elements to break up the text and keep things interesting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by introducing your brand and telling the story of how it came to be. This is where you\u2019ll capture your readers\u2019 attention and give them a sense of who you are as a company.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keep it relevant<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s important to make sure that your brand story is relevant to your target audience. This means writing about topics that would be interesting to them and using language that they can relate to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re unsure of what your target audience is interested in, consider conducting market research or reaching out to them directly for feedback.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it unique<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of brands out there, so it\u2019s important that your story is able to make yours stand out from the rest. One way to do this is by focusing on what makes your brand unique, whether it\u2019s your company\u2019s vision, mission, values, or product offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also highlight customer testimonials and success stories to show how your brand has helped others in a meaningful way.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it relatable<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As I mentioned before, your target audience should be able to relate to your brand story. This means writing about topics that are relevant to their lives and using language that they can understand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also important to show how your brand can help them solve a problem or improve their life in some way. This is what will resonate with your readers and help them to see the value in what you\u2019re offering.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Amazon Brand Story A+ Content Examples<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Here are 2 Amazon brand story examples<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Charlotte Home Furnishing Inc.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a furnishing brand. Charlotte has been in this business for 18 years and are registered with the BBB (Better Business Bureau).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They creates a vanity fair collection of hand-picked designer home decor. It is a leading seller of wall art, European tapestries, tapestry cushions, tablecloths, Afghan throws, table runners, handbags, table mats, bell pulls decorative accessories, lines and gift items.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VEwmz4KDPCVr9QD0fxjbCx1IMU7CZBjW3hahtDlP5BWb9ZzHtSvbHwfqZi-KOfxA3idwvIzVG-w0udXf2M9xYGCNoiA5WWcda3NCqTtT7d1Tk80aoPZVqI8jevZDMfY-oOZEOhRibBtgaW5NQmG7bjAU0xdLZi2bGA8r8bIGrfvYISjalNp5UzKnZHQdIw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Image: Brand story 1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Queensland Quintessentials<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a beauty products brand. They bring family owned and operated here in Queensland helps them two things; family and lifestyle. The build great products that will last-for their family and yours.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YwAnI4VqTcM0DNbXEUfXRJkD-afRCSyyAY8w-w2cF1qeCfS7rc3Bsy0WNG1gj65gWsVXJq3unHH-fM71d601k2ibyaNIDh7gBxAk3_p8jrymfJs0a0c0rjnUnq_BPOQr4vxwXfnnzNf7DCpmwSlkyjAWj3M2S7FS80HrFfK5wvVt3sp_H6werioBP6HdWw\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Image: Brand story 2<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon brand story is a powerful tool that can help you connect with customers and promote your brand. Amazon A+ page allows creating a brand story so that you can easily introduce your brand. I think this blog will be helpful for you to create a perfect Amazon brand story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is the most trafficked ecommerce website in the world. It is a competitive product-selling marketplace on the internet. Essentially, anyone with a physical product can sell it on Amazon. The seller can sell products on Amazon depending on their business model and goals. If you want to sell a product on Amazon, you have &#8230; <a title=\"Create Amazon brand story that portrays your brand theme\" class=\"read-more\" href=\"https:\/\/ecomclips.com\/blog\/create-amazon-brand-story-that-portrays-your-brand-theme\/\" aria-label=\"Read more about Create Amazon brand story that portrays your brand theme\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":15017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,523],"tags":[],"class_list":["post-10962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-market-place-store","category-amazon-a"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=10962"}],"version-history":[{"count":2,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10962\/revisions"}],"predecessor-version":[{"id":15018,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10962\/revisions\/15018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/15017"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=10962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=10962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=10962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}