{"id":10254,"date":"2022-06-18T10:14:56","date_gmt":"2022-06-18T10:14:56","guid":{"rendered":"https:\/\/ecomclips.com\/v2\/?p=10254"},"modified":"2026-01-31T07:41:30","modified_gmt":"2026-01-31T07:41:30","slug":"how-to-create-overstock-sponsored-product-campaign-and-set-up-bids-budget","status":"publish","type":"post","link":"https:\/\/ecomclips.com\/blog\/how-to-create-overstock-sponsored-product-campaign-and-set-up-bids-budget\/","title":{"rendered":"How to Create Overstock Sponsored Product Campaign and Set Up Bids & Budget"},"content":{"rendered":"\n

Overstock is an American internet retail marketplace that Sellers sell various types of merchandises. It’s a reliable website where both sellers and buyers can get their potential profits. As new and existing seller always try to increase their profit\u2019s through sales, it\u2019s very crucial to boost up the total sales by adding extra effort through PPC or Advertising Sales. So, it\u2019s very important to know how any seller can open Overstock advertising campaign, perfectly set up bids and Budget.<\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Overstock Sponsored Product Campaign:<\/strong><\/p>\n\n\n\n

There are two types of Campaign for Advertising Products. Those two types are:<\/p>\n\n\n\n

1. Sponsored Products Ads<\/p>\n\n\n\n

2. Showcase Ads<\/p>\n\n\n\n

Today, we are going to discuss about Sponsored Products only.<\/p>\n\n\n\n

How to create Overstock Sponsored Product Campaigns<\/strong><\/p>\n\n\n\n

At first, to open new campaign, Log In to your Overstock Account. From Overstock Dashboard Click on \u201cCampaign Manager\u201d under \u201cSponsored Products Tab\u201d, Then click \u201cNew Campaign\u201d.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Sponsored Products:<\/strong><\/p>\n\n\n\n

You can advertise your items in a Cost-Per-Click campaign. After clicking the \u201cGet Started\u201d in \u201cSponsored Products\u201d, you will go to the next stage of opening new \u201cSponsored Products\u201d campaign.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Campaign Naming<\/strong><\/p>\n\n\n\n

After clicking \u201cGet Started\u201d, you will find box for naming the campaign name. <\/p>\n\n\n\n

Duration<\/strong><\/p>\n\n\n\n

Then you have to set up the time period of the campaign. The Default set up has no end date. So, if you run any campaign for only limited time or events, then you have to unmark the \u201cNo End date\u201d and set up the ending time of this campaign.<\/p>\n\n\n\n

Budget<\/strong><\/p>\n\n\n\n

Then the Budget option comes. You have to set up the daily budget depending on maximum how much you are eager to spend for the specific items that you are advertising in this campaign. <\/p>\n\n\n\n

Product Selection Type<\/strong><\/p>\n\n\n\n

Overstock provide 4 way to add product in the campaigns. Those are,<\/p>\n\n\n\n

    \n
  1. Quick Select<\/li>\n\n\n\n
  2. Product list upload <\/li>\n\n\n\n
  3. Manual SKU input<\/li>\n\n\n\n
  4. Product search<\/li>\n<\/ol>\n\n\n\n
    \"\"\/<\/figure>\n\n\n\n

    Quick Select <\/strong>:<\/strong> The default way is \u201cQuick Select\u201d where you can advertise your all items in one campaign. So if, you want all items to run in one campaign then you can use this way.<\/p>\n\n\n\n

    Product List Upload: <\/strong>In the Product List upload option, you have to download the entire catalog of items with Excel sheet and set their bids in the excel sheet. <\/p>\n\n\n\n

    Manual SKU Input: <\/strong>If you have already the SKUs, then it\u2019s very easy to select the items. You have to just input the SKU in the box given.<\/p>\n\n\n\n

    Product Search:<\/strong> It\u2019s a new feature where you can search your items easily. You can choose \u201cManual SKU Input\u201d where you have to input the Supplier SKUs of items that you want to advertise. You can set bid in here where default bid is $1.<\/p>\n\n\n\n

    Bids Strategy<\/strong><\/p>\n\n\n\n

    Lastly you will find bids strategy, where you can find 2 bids strategies which are <\/p>\n\n\n\n

      \n
    1. Fixed <\/li>\n\n\n\n
    2. Adaptive <\/li>\n<\/ol>\n\n\n\n
      \"\"\/<\/figure>\n\n\n\n

      Fixed bids won\u2019t change by themselves in future unless you change the bids.<\/p>\n\n\n\n

      In Adaptive bids strategy, your bids can automatically reach up to 200% or above base on conversion. This default option which will be already selected unless you don\u2019t change. <\/p>\n\n\n\n

      At the end, you have to save and start the new campaign by clicking the \u201cCreate campaign\u201d at the bottom of the page. You can save this campaign (Not launching the campaign) by clicking \u201cSave & Exit\u201d option.<\/p>\n\n\n\n

      Like other advertising platforms; in Overstock, campaign set up plays a huge role behind a successful PPC advertising. Campaign’s performance highly depends on how skillfully the campaign has been set up, budget, bids and other attributes. So, setting up Overstock campaign is very crucial.  <\/p>\n","protected":false},"excerpt":{"rendered":"

      Overstock is an American internet retail marketplace that Sellers sell various types of merchandises. It’s a reliable website where both sellers and buyers can get their potential profits. As new and existing seller always try to increase their profit\u2019s through sales, it\u2019s very crucial to boost up the total sales by adding extra effort through … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":14354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[503],"tags":[],"class_list":["post-10254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overstock"],"_links":{"self":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/comments?post=10254"}],"version-history":[{"count":2,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10254\/revisions"}],"predecessor-version":[{"id":14355,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/posts\/10254\/revisions\/14355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media\/14354"}],"wp:attachment":[{"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/media?parent=10254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/categories?post=10254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecomclips.com\/blog\/wp-json\/wp\/v2\/tags?post=10254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}