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How to Add Google Analytics to Shopify Store 2023 | Beginners Guide

Are you a Shopify store owner looking to harness the power of Google Analytics in 2023? 

If so, you’re in the right place.

As a Shopify store owner, understanding the fundamentals of Google Analytics and its integration with Shopify is essential for unlocking the power of data-driven insights. Because Google Analytics serves as a powerful web analytics tool, providing invaluable information about your website’s performance and customer behavior.

Google Analytics was developed by Urchin Software Corporation and then acquired and merged by Google, this free service allows users to track various metrics, such as visitor demographics, acquisition channels, and user engagement, enabling them to optimize their online presence, improve marketing strategies, and achieve their goals.

In this guide, we will take you on a step-by-step journey to seamlessly integrate Google Analytics with your Shopify store. By doing so, you’ll gain access to a wealth of data and valuable insights, allowing you to make informed decisions that drive your store’s success.

In this guide, we will cover

  • What is Google Analytics?
  • Benefits of Using Google Analytics?
  • What is the Impact of Google Analytics?
  • Why do You Need to Use Google Analytics in Shopify?
  • How to Integrate Google Analytics into Shopify?

What is Google Analytics?

Google Analytics is a powerful web analytics tool developed by Google that enables businesses to track and analyze their website’s performance. It provides valuable insights into visitor behavior, user engagement, and website traffic sources. With Google Analytics, you can gain a deep understanding of how users interact with your websites, such as the pages they visit, the duration of their sessions, and the actions they take.

This comprehensive tool offers a wide range of features, including real-time data monitoring, audience segmentation, conversion tracking, and goal setting. It allows you to measure the effectiveness of your marketing campaigns, identify opportunities for optimization, and make data-driven decisions to improve your website’s performance and user experience.

By leveraging Google Analytics, businesses can gain valuable insights into their online presence, uncover trends, and identify areas for improvement. With its user-friendly interface and robust reporting capabilities, Google Analytics is an essential tool for any website owner or marketer seeking to maximize their online success.

Benefits of Using Google Analytics?

The benefits of using Google Analytics are manifold. 

Firstly, it enables users to identify trends and patterns in visitor behavior, empowering them to make data-driven decisions for website improvements. 

Secondly, it aids in evaluating the effectiveness of marketing campaigns by monitoring user acquisition and conversion rates. 

Additionally, Google Analytics helps businesses discover new market opportunities and target audiences, fostering growth and expansion. It can be said, Google Analytics is an indispensable tool for anyone looking to enhance their online performance and achieve success in the digital space.

What is the Impact of Google Analytics?

This latest version of Google’s web analytics platform offers several key enhancements and features that empower marketers and website owners to gain deeper insights into user behavior and make more informed decisions.

One of the most notable impacts of Google Analytics is its focus on user-centric measurement. GA leverages machine learning and advanced modeling techniques to provide a more accurate representation of user journeys across devices and platforms.

Another significant impact of GA is its emphasis on privacy and data control. With the evolving landscape of data regulations and user privacy concerns, GA provides more robust options for managing data collection and user consent. It enables businesses to strike a balance between data-driven insights and respecting user privacy, ensuring compliance with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

Furthermore, GA introduces new event-based tracking, allowing businesses to capture and measure specific user interactions more effectively. This approach provides greater flexibility in tracking custom events and allows for a more granular analysis of user engagement.

Additionally, Google Analytics offers improved integration with Google’s marketing and advertising products. By seamlessly connecting with Google Ads, Google Search Console, and other Google tools, GA enables businesses to gain a holistic view of their marketing performance and optimize their campaigns more efficiently.

Why do You Need to Use Google Analytics in Shopify?

  • Informed Decision-Making: Google Analytics provides comprehensive data on user behavior, enabling Shopify store owners to make data-driven decisions for website improvements, marketing strategies, and product offerings, ultimately increasing conversions and revenue.
  • Enhanced Ecommerce Tracking: With Google Analytics, Shopify users can enable Enhanced Ecommerce tracking, which delivers valuable insights on sales performance, product performance, and customer behavior, helping store owners optimize their online store for better results.
  • Marketing campaign evaluation: Google Analytics allows Shopify store owners to monitor user acquisition and conversion rates, helping them assess the effectiveness of their marketing campaigns and allocate resources to high-performing channels for improved return on investment.
  • Target audience identification: By analyzing visitor demographics and acquisition channels, Google Analytics helps Shopify store owners identify their target audience and discover new market opportunities, fostering growth and expansion in the digital space.
  • User experience optimization: Google Analytics provides insights into user engagement metrics such as bounce rate, session duration, and pages per session, enabling Shopify store owners to identify areas for improvement and optimize the user experience to boost customer satisfaction and retention.

How to Integrate Google Analytics into Shopify?

Here’s a step-by-step guide to help you seamlessly integrate Google Analytics with your Shopify store:

Step 1: Creating a Google Analytics Account

First things first, you need to create a Google Analytics account. Here’s a quick rundown of the steps you’ll need to follow:

Go to the Google Analytics website ( and click “Start Measuring” to begin. By clicking this button, you’ll initiate the process of creating your Google Analytics account. You’ll be prompted to enter some basic information about your website, such as its name, URL, and the industry it belongs to.

Entering your Account Name is an essential step in the Google Analytics account setup process.Your Account Name is used to organize and identify the Google Analytics account associated with your website or app. It is essential to choose a descriptive and easily recognizable name, particularly if you plan to manage multiple properties (websites or apps) under one Google Analytics account. 

By doing so, you’ll be able to quickly differentiate between different properties and streamline your data analysis process. Examples of Account Names can be your business name, website name, or a combination of both. 

After submitting it, click “Next“. button

Filling in your Property Name, and selecting your Time Zone and Currency is a vital step in the account setup process. This step ensures accurate data collection, analysis, and reporting. The Property Name is used to identify the specific website or app you want to track within your Google Analytics account. 

Selecting your Time Zone: Choosing the correct time zone for your property is crucial for accurate data reporting. Google Analytics will use the selected time zone to display data in your reports, which will impact how you interpret the data and make data-driven decisions. Ensure you select the time zone that corresponds to your target audience or primary business operations. 

Select your Currency: Google Analytics allows you to set a default currency for your property. This is particularly important for e-commerce websites or businesses that track revenue and conversions. By selecting the appropriate currency, you ensure that all financial data in your reports is displayed and analyzed in a consistent manner. 

Show Advanced Options: This action will reveal additional configuration options for your property, such as enabling Universal Analytics or adding a new data stream. These advanced options offer more control over your data collection and tracking setup, allowing you to tailor the Google Analytics implementation to your specific needs.

So, Fill in your Property Name, select your Time Zone and Currency, and click on “Show Advanced Options.”

Enabling the “Create a Universal Analytics property” option is an essential step for those who prefer to use the Universal Analytics (UA) version of Google Analytics. By enabling this option, you’re indicating that you’d like to create a Universal Analytics property instead of a Google Analytics property. 

Universal Analytics is the older version of Google Analytics, which some users may prefer due to familiarity, specific feature requirements, or compatibility with existing tracking implementations. Enter the domain name of the website you’d like to track with the Universal Analytics property. This is essential because it allows Google Analytics to accurately collect data specific to your website.

So, with Enable the “Create a Universal Analytics property” option, input your website domain name, and choose “Create a Universal Analytics property only.” and Click “Next.”

Business Information is an essential step in the Google Analytics account setup process. It helps Google Analytics better understand your business context and tailor its recommendations accordingly.  

  • Choose the industry category that best describes your business. This information allows Google Analytics to provide more relevant insights, benchmarks, and recommendations based on the performance of other businesses in the same industry. 
  • Select the size of your business (e.g., small, medium, large) based on the number of employees or other relevant criteria. This information helps Google Analytics tailor its recommendations and insights to better suit the needs and challenges faced by businesses of similar size. 
  • Select the purposes for which you plan to use Google Analytics, such as understanding user behavior, improving website performance, or tracking conversions. 

We recommend selecting all options to ensure you get the most out of your Google Analytics account. By providing this information, Google Analytics can offer more relevant suggestions and resources to help you achieve your goals.

So, understand the importance of business information, provide your Business Information, such as Industry Category, Business Size, and intended use of Google Analytics (we recommend selecting all options). After selecting all of them, please click on the “Create” button.

Choose your region: Select the region in which your business operates or where your primary audience is located. This information is used by Google Analytics to ensure compliance with local data privacy regulations and provide appropriate support for your account.

Accept Google’s policy: Review and accept Google’s terms of service and data processing terms. This step is crucial to ensure that you understand and comply with the rules and requirements associated with using Google Analytics, including privacy regulations and data usage policies.

Once you have completed the previous steps, Google Analytics will generate a unique Tracking ID (also known as a Property ID) for your account. This ID is displayed at the top of your dashboard and is used to link your website with your Google Analytics account. The Tracking ID is a critical component of the tracking code that you’ll need to add to your website to enable data collection and analysis.

Step 2: Apply the Tracking ID to Your Shopify Store

Now, you need to apply the Tracking ID to your Shopify store to enable data collection and analysis. Integrating Google Analytics with your Shopify store helps you better understand your customers’ behavior and optimize your store’s performance.

  • Log in to your Shopify admin panel: Sign in to your Shopify account using your credentials to access your store’s admin panel.
  • Click on the Online Store settings: From the admin panel, click on “Online Store” in the left-hand sidebar. This will take you to the Settings for your online store.
  • Access the Preferences page: Once you are in the Online Store settings, click on “Preferences” to access the page where you can add your Google Analytics Tracking ID.
  • Scroll down to the Google Analytics section.
  • Enter your Tracking ID: On the Preferences page, locate the “Google Analytics” section. In the provided field, enter your Google Analytics Tracking ID, which should be in the format UA-XXXXX-Y. Make sure to include the entire Tracking ID, including the “UA-” prefix.
  • Enable Enhanced Ecommerce: To get the most out of your Google Analytics integration, enable Enhanced Ecommerce tracking within Shopify. This feature provides valuable data on your store’s sales performance, customer behavior, and product performance. To enable Enhanced Ecommerce, check the box next to “Use Enhanced Ecommerce” in the Google Analytics section of the Preferences page.
  • Save your changes: After entering your Tracking ID and enabling Enhanced Ecommerce, click the “Save” button at the bottom of the page to apply the changes to your Shopify store.
  • Verify the integration: To ensure that your Tracking ID has been applied correctly and that data is being collected, visit your Google Analytics dashboard and look for real-time data or wait for 24-48 hours to see the initial data in your reports.

If you see the data is coming to the Analytics dashboard, Congratulations! You’ve now successfully integrated Google Analytics with your Shopify store!

Step 3: Monitoring Your Website Traffic and Performance

To track your visitors and overall performance, visit your Google Analytics account dashboard. Here, you can monitor various metrics such as user count, sessions, bounce rate, session duration, active users, sessions by country, and users by time of day, among other valuable data.

By following these steps you can easily integrate Google Analytics with Shopify. 

In conclusion, integrating Google Analytics with your Shopify store is a vital step in harnessing the power of data-driven insights to optimize your online business.

With Google Analytics on Shopify, you can track key metrics, such as traffic sources, user engagement, and conversion rates, allowing you to make data-driven decisions that drive your store’s success. By leveraging these insights, you can identify areas for improvement, optimize your marketing strategies, and enhance the overall user experience.

Remember to regularly analyze your Google Analytics reports to uncover trends, identify opportunities, and refine your strategies accordingly. With the combined power of Google Analytics and Shopify, you have the tools to continuously improve your online business and stay ahead in the competitive e-commerce landscape. 

So, take the knowledge you’ve gained from this guide, implement Google Analytics on your Shopify store, and unlock the potential to maximize your website’s performance, enhance customer experiences, and achieve your business goals.

If you have any concerns about the Google Analytics and Shopify integrations, please let us know through the comment box or email us at the following email address: 

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