The product photographs are one of the most important aspects of any Amazon listing. Because in online marketplaces, product images are marketing tools that attract customers to consider your product. Clear and high-quality relevant images that demonstrate exactly what customers will receive, can increase your products sales. Both your conversion rate and your search ranking will benefit from well-formed photos. It is essential that the clothing photographs must be in focus, professionally lit, and photographed or scanned when selling goods on Amazon. In this article, we will walk through the Guidelines And Tips For Using Amazon Apparel Images.
Let’s show you how to follow Amazon’s requirements and provide you with some pointers on how to make your products stand out in this article.
Apparel Images Variety on Amazon
You can utilize a variety of Apparel Images on Amazon, including:
Main Image
The main image is mandatory for all products, not only garments because it will surface when a buyer is exploring something. The main image conveys the first impression of your product to viewers. And, as is always the case, initial impressions are crucial. When customers click on it on the product detail page, a pop-up window displays, displaying the full-size view. And because this is the only image that will appear in search results, it is frequently the deciding factor in whether someone clicks on your listing or one of your competitors.
Alternative images
These photographs are intended to assist sellers in showing their customer product characteristics such as fabric, details, and function, as well as multiple perspectives. They also highlight the most appealing characteristics of a product that a buyer is already considering purchasing. For each ASIN, Amazon allows you to use up to seven different images.
Swatch images
Typically to a product variation attribute, a swatch image often depicts the key differences across variation products. It shows on the Amazon product’s parent page. 30×30 pixel thumbnails that appear next to the color name and are used to display the product in various colors or materials. For variation products, you can define swatches.
Number of images
When it comes to discussing the state of worn and collectible objects, using photographs to help explain the products you’re selling gives customers valuable information. Customers feel more connected to the brand and may make better selections when you show them a variety of views and options for how to wear your goods. Each listing can have up to 6 photographs to make it more aesthetically appealing.
Types of shots
The product image should always be clear and high-quality, with customers being able to see the product’s front and back images, as well as other information, from all perspectives. You can include a video with styled looks, models in various fits, and close-ups, as well as a demonstration of how the fabric flows.
Showcase diversity
Amazon is a massive online marketplace with millions of users. Concentrate on your main clothing picture to make as many images as feasible that celebrate different qualities. This strategy will entice shoppers of all types to interact with your business.
Give customers options
You can use your brand’s vocal highlights to demonstrate several styling and wearing options for your products. This method will appeal to a wide range of clients while also motivating those who are already committed.
As previously stated, the major focus should be on clothing, but you can also employ a variety of haircuts, textures, and colors to express personality.
Use images in a creative way
Images for your listing must be unique. To attract customers, you should use alternative visuals. It’ll explain why your product is so excellent to your buyers. This image will show you how big your product is in real life. Keep in mind that as much as feasible, all of the benefits and characteristics are displayed through the image so that the buyer has no doubts about purchasing the goods.
The last two photographs will only appear when a customer clicks on the image gallery if you uploaded nine product images.
Don’t exaggerate
It is recommended that you utilize 6 photographs per product; displaying more than that does not result in a significant increase in sales.
Videos are more attractive
You can use a product video element on your seventh image selection. Only one video can be uploaded per group of pictures. It will make your listings look more appealing.
Customers are interested in seeing how a piece of apparel moves in real life.
Images Will Appear
Apparel images will be presented on the Amazon page:
- Search Page: The main image will be displayed on the search page.
- Browse Page: The main photos will appear in specified categories and browse widgets on browse sites.
- Detail Page: Customers may see all of the product details, as well as photographs, on the detail page.
Parent and Child ASINs –
In the apparel section, a parent product is always determined as one with a certain color variant. The set of photographs of this product’ will be displayed first on your listing. If there is a difference, such as a pattern, color, or texture, then it is a child product.
On the Search and Browse pages, there should be a main image for all parent and child items.
Vendors will be able to highlight the goods of their choice in greater depth if they choose to give alternate photos. There are no restrictions on the types of photos that can be linked to a single Amazon product. As a result, Amazon can assist you in connecting your brand with customers.
Apparel Images: Technical Requirements
Amazon sets standards for preserving the quality of photographs posted to Amazon. Which can enhance sales if the image quality is maintained. Amazon requires high-resolution photos (for both the main and optional images):
- Images must have a minimum size of 500px and a maximum size of 10,000px on the long side.
- The longest side of the zoom starts at 1000px, while the smallest side starts at 500px.
- JPEG (.jpg) and GIF (.gif) formats are also acceptable, but JPEG is recommended.
- sRGB colors should be used.
- Images can be up to 10 MB in size.
- Although a 1:1 square image is ideal, you can use a ratio or crop up to a 5:1 rectangle.
Recommended Settings for Amazon
- A maximum zoom option of 2000px × 2000px is available.
- The product is the focal point of the photograph, so crop it to make the most of the available space in the listing.
- Simply save your image as a JPEG with a compression of 100 percent. When you upload it to Amazon, it can be compressed again.
- sRGB colors are usually the default, double-check that you’re utilizing them before saving.
Now, here is a summarized list of things that you should and should not do when using Amazon Apparel Images:
What You Should do in Apparel Listings
- For the most part, customers preferred item models. Keep in mind that Amazon does not allow children’s clothing, accessories, or transparent clothing to be used as a model.
- Have to use white background #FFFFFF or RGB 255-255-255.
- Display the product’s front view.
- Do not crop images and keep in mind product images must appear Completely
- At least 85% of your image space should be used up. As a minimum, a ratio of 3:4 (width/height) can be used.
- Remember that all ASINs require a main image. It makes no difference if the product is parent or child.
- Use high-quality photos with a resolution of at least 1600 pixels in height and breadth. You’ll be able to activate the zoom by doing so.
- To minimize customer complaints, keep that in your mind the colors in your image match the actual product.
- If you want to use a model to sell transparent items, you’ll need to cover the model’s exposed portions, thus it’s best if she wears another piece of clothing underneath.
- The model’s hair should be styled to fall below her shoulder.
What You Should not do in Apparel Listings
- Without the main image, you can’t be able to upload your listing on Amazon.
- Sketches, drawings, or illustrations are not acceptable, only true images are acceptable.
- Logos, watermarks, text, and color blocks should not be used as graphics. Logos on the item itself are OK.
- Multiple products should not be shown in the same image unless they are offered together.
- Folded merchandise, as well as ghost mannequins and hangers, are prohibited.
- Models that are lying down or kneeling are not accepted. The only model that is acceptable is one that is standing.
- Selfies prohibited.
- The packing and labeling should not visible in the image.
- Images that are pixelated or fuzzy will not be accepted.
- Childrenswear photos must have a minimum resolution of 1600 pixels.
- Avoid any provocative facial expressions or poses.
- Hatred, bigotry, violence, child exploitation, human sorrow, or any other subject that is contentious must not be promoted through images.
Sum Up
Products images are a key element of Amazon listing. Apparel images on Amazon are particularly helpful in giving shoppers a better picture of what they’re buying. The context of your photographs should be such that the buyer’s mindset encourages them to purchase your product. All of the product’s information should be contained in the image. Remember that apparel images will appear on both your product page and in Amazon search results. As always, high-resolution and professional images attract more buyers. You should use this opportunity to increase your sales and brand reputation.
That’s all you need to know about apparel images on Amazon. Hope this article helps you in your journey on Amazon. If you have any further queries please share with us in the comment section below. Also, do subscribe to our blog Ecomclips for more related articles.
