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ChannelAdvisor Lookup List For Multiple Marketplaces | Step-By-Step Guide

When it comes down to working with multiple marketplaces, it is hard to maintain correct information for all the different marketplaces. The Channeladvisor Lookup list helps to keep all your information accurate and provides necessary data for the corresponding marketplace listing. You can effortlessly manage multiple marketplaces with ease using the help of ChannelAdvisor. Managing numerous marketplaces at once has never been this easy and hassle-free.

Purpose of Lookup List on ChannelAdvisor

ChannelAdvisor has tons of features that can list your items on different e-commerce marketplaces. In ChannelAdvisor, the lookup list contains two columns of data. The first column represents a value you already have in your data or may exist within your data. The second column represents the value it should be converted into. The first step to creating a lookup list ChannelAdvisor is deciding what values need to exist in your list. There are a variety of ways to accomplish this, but it’s more work than simply using the lookup lists.

Creating a Lookup List

When you are updating for Amazon, the same color or size option is not supported on Walmart. To avoid this kind of situation we can create a lookup list on Channeladvisor. The first step to creating a lookup list is deciding what values you need to have in your inventory. The second step is creating the list by adding those values and their converted values to it. Let’s look at where you’ll go to create or update a lookup list.

One of the most important things to remember when creating a lookup list on ChannelAdvisor is that the values in the first column will be case-sensitive, and you cannot duplicate values in lower and uppercase. Using a lookup list you can easily,

  • Convert your specific attribute value to an acceptable value for the different marketplaces
  • Normalize names of brands that may be spelled inconsistently throughout your data
  • Apply different rates of price markups to various Brands/Manufacturers

Organizing Lookup List Information on ChannelAdvisor

Here are the steps you need to follow when making the perfect Lookup list for your products. It is very important to manage all the various information for different marketplaces. You will need to keep proper track of what information you are providing for each marketplace. Here are the steps you will need to follow when creating the perfect Lookup list for each of your marketplaces.

Getting into ChannelAdvisor

First, you need to log into your Channeladvisor account to create or edit your existing lookup list. Then hover over products then click on the lookup list. After clicking on the lookup list option, you can see a new page with all the attributes that you want to add to your different marketplaces. From that page, you can create a new lookup list as well.

Making New List

To create a new lookup list, you will need to click on the “Create a New Lookup List” button from the top right corner of the page. After clicking that button, you can see a page with some blank attribute fields. From there, you can add your lookup list for your marketplaces. After filling out all the data, you must save the changes from the top right corner.

Editing Existing List

You can also edit your existing lookup list as well. To edit your current lookup list, you need to find the attribute that needs updating. Suppose you want to edit any color for the Amazon marketplace. Then find the attribute name from the lookup list page and click on AMZ_ColorMap. You can put the color name in the Name box and the value for the color name in the Value box.

If you want to know more about Template Mapping on ChannelAdvisor, please go through this blog post.

Final Verdict

We have gone through the 5 most important policy pages that you must add to your Shopify store. This will help your buyers to trust your shop even more and make you transparent to your customers. Also, if you add these pages to your store, the search engine tools will organically rank your site a bit faster.

We think that we have clarified, What a Lookup list is, how it works, and how you can create a Lookup List on your own. This will greatly aid you in managing multiple marketplaces effortlessly. The ChannelAdvisor will greatly reduce inputting wrong information for the wrong marketplace.

If you think this post has been helpful for you, please share this post with your friends and the e-commerce community. You can also check out our website and get more updates! Keep browsing our blog to get more articles related to e-commerce. You can also mail us at if you need any more help with ChannelAdvisor. 

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