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Amazon Prime Day 2022: New Prime Day Suggested Bid Feature in Amazon Advertising

What is prime Day? 

Prime Day is Amazon’s mega two-day annual sale event that is exclusive for Prime members. Prime Day is Amazon’s exclusive sale that happens once a year. Unlike other sales events, the deals on offer aren’t available to the final public – instead, they’re only accessible to users who have a lively Amazon Prime membership, hence the ‘Prime Day’ moniker. Additionally, to thousands of deals on everything from tech to fashion, expect Amazon devices to drop to record-low prices.

Suggested Bid for Prime Day 

More people can shop on a particular day, like Prime Day, which might raise the cost per click (CPC). There is a chance of getting very high traffic for your products during Prime Day. So, you must need to maintain a good amount of visibility of your products and bid highly to compete with other sellers. But during this special day, many sellers get confused about what bids rate will be suitable for their items. To help you,  Amazon came up with a new bid recommendations feature that is different from those on typical days in order to assist your bid efficiently on this special day. You can now easily get an idea of what bids rate would be helpful for your products. The requests for special days are calculated by considering historical activities on particular days and current market trends. 

How to Use?

If you create new campaigns or want to add new keywords to the existing campaign you can use this special bid from the BID section as given below screenshot.

If you want to set this special suggested bid for existing keywords you need to select “Prime Day” from the Suggested Bid column. Prime Day special suggested bids will be shown then. After that, you can set this bid rate for individual keywords and can Apply all also.

Finally, if you want to show your product on top of the page and bring more sales on Prime Day then this special suggested bid feature is a great opportunity to assist you. If you need any more confusion regarding this please let us know in the comment section. We will help you on time.

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