Amazon Badges – Everything You Need To Know About Seller Badges

Last Updated on May 20, 2023 by

With millions of Amazon sellers competing for attention, it’s crucial to find ways to stand out. That’s why getting an Amazon Seller badge is the most desired recognition for Amazon sellers. It’s quite easy to obtain them if you follow the proper strategies. It is best if you remember that Amazon always prioritizes its customers over sellers. If a customer finds a product unsatisfactory, Amazon will never recommend that product to its customers. In this blog post, we’ll take a close look at Amazon Seller Badges, exploring why they matter, the different types you can earn, and what it takes to get them. Whether you’re already a seller looking to boost your success or just starting out on Amazon, understanding the power of these badges will give you a valuable advantage.

What are Amazon Seller Badges?

Amazon badges are special ribbons that can help your potential customers make more informed decisions. When your product listing carries an Amazon badge, customers are more likely to see your product as quality and trusted. Customers can get instant information about a product through Amazon Badges. They enhance product listings by highlighting the brand’s excellence, limited-time offers, or the debut of a new product.

Amazon badges mostly depend on different qualification levels. It’s important to understand that some badges are temporary, while others are permanent. Depending on what kind of badge it is, the exact location varies. But most of them can be found on both SERP (Search Engine Results Page) and product detail pages. Amazon won’t display more than one badge for a particular brand or seller. If you got more than one badge, Amazon automatically displays the most fitted badge for the account.

Why These Badges are Important?

These badges are not just colorful ribbons, they carry some serious weight. These badges act as powerful indicators, providing valuable information about seller credibility, product authenticity, and overall customer satisfaction. Let’s explore the significance of these Amazon badges and why they are essential for Amazon sellers:

  1. Building Trust: Badges act like trust signals, showing that your product is trusted and reliable by Amazon. Badges provide quick info to customers. They can easily see if your product is a best-seller, environmentally friendly, or Prime-eligible.
  1. Stand Out from the Crowd: With so many products on Amazon, badges help your product catch the customer’s eye. When a product listing displays a badge, it stands out among the competition, attracting more attention from customers. It’s like having a shiny sticker that says, “Hey, check me out!”
  1. Influence Purchasing Decisions: When customers see a badge, it influences their buying decision. Badges that indicate popularity, high ratings, or special offers, can influence customers’ perception of the product’s value and encourage them to make a purchase.
  1. Improved Search Visibility: Badges can help your product appear higher in search results. When customers filter by specific badges, your product will get better visibility. It’s like getting a VIP pass to the top search positions.
  1. Differentiate from Competitors: If your competitors don’t have badges, having one gives you a competitive edge. This differentiation can make your products more appealing to customers. It’s like having a cool accessory that sets you apart from the crowd. 
  1. Enhanced Brand Perception: Badges contribute to building a positive brand image. When customers consistently see your product with badges, they associate your brand with quality and excellence. It’s like building a reputation that speaks for itself.

Available Amazon Seller Badges

Amazon offers different types of seller badges according to seller performance. Some of the badges are given by Amazon automatically, while others can be applied for by the sellers themselves. Let’s have a look at the most common Amazon badges and how to earn them!

Best-Seller Badge: The best-selling product in its category on Amazon will display the Best Seller badge in the listing. The most challenging task is to hold the badge as the best-selling items updated every hour by the A9 algorithm. But changes in pricing, special offers, and competing products always affect the Best Seller Rank (BSR). Furthermore, historical sales volume and customer sales trends have the greatest impact on BSR. Best Seller Badge helps products stand out in categories and subcategories.

Let’s have a look at some exclusive tips that might help to earn the Amazon Best Seller badge:

✔ Be sure to run a comprehensive advertising strategy

✔ Use the best optimizing tool to create an Amazon-compliant optimized listing,

✔ Always think about smaller product categories,

✔ Be sure to maintain a proper competitive pricing strategy,

✔ And if possible, make sure to use promotions to boost sales velocity.

Amazon’s Choice Badge: This badge is awarded to the products which are highly rated, well-priced, and available to ship immediately. Sometimes it is more difficult to earn an Amazon Choice badge than an Amazon Best Seller badge. They differ in the form that Amazon rewards this badge to the seller with the best keyword match and those are more SEO based.

Let’s know how to earn Amazon’s Choice Badge:

✔ Optimize listings to target keywords

✔ Use Amazon FBA service

✔ Run an effective PPC campaign

✔ Offer excellent customer support

✔ Encourage positive reviews and ratings

✔ Ensure products are prime-eligible

✔ Maintain competitive pricing

New Release Badge: This badge is a feature that highlights new and recently released products on the Amazon website. It is intended to help customers discover the latest products and trends in various categories. Depending on sales volume and velocity, some products may have both a best-seller and a new-release badge. The same process is used to get the New Release badge as it is to earn the Best Selling badge. Use PPC marketing to raise organic sales and enhance awareness. To rank on page one, conduct a thorough keyword study. Finally, check that your product listings are optimized and that the writing is enticing.

Climate Pledge Friendly Badge: This badge is a program that helps customers to identify and discover more sustainable and environmentally friendly products. The badge helps customers to support brands that are taking steps to address climate change. A product must gain certification from one of Amazon’s sustainability certification partners to receive the badge. Once the product receives a certificate, Amazon will instantly add the Climate Pledge Friendly Badge to the product’s listing.

Amazon Prime Badge: This badge appears on products that are eligible for free two-day shipping for Amazon Prime members. The badge is intended to help Prime members quickly identify eligible products for service and make it easier to find what they’re looking for. A seller must be eligible for Seller Fulfilled Prime and should complete a trial period to receive the Amazon Prime badge. Sellers must demonstrate to Amazon that they can achieve Prime fulfillment excellence and customer satisfaction standards by completing the trial period.

Limited-Time Deal or Deal of the Day Badge:  This badge is clear and attention-grabbing. At the same time, the badge highlights the urgency of the offer. The discount percentage, the list price, and any deal restrictions should all be included. Visual components like pictures or videos can be used to highlight the product and improve the deal. The most common and popular is the 7-day deal. Amazon will charge a base merchandising fee, for each limited-time offer you run.

Coupons and Discounts: Coupons and discounts are controlled through Amazon Seller Central. They are paid advertising units, and each time a customer redeems your coupon, Amazon will collect a fee. Sellers can add a Coupon, Extra Savings, and Deals badge to their listing. These also encourage customers to combine savings.

Premium Beauty Badge: The Premium Beauty badge is one of the special badges that Amazon offers to sellers in the beauty category who meet certain criteria. When a product carries the “Premium Beauty” badge, it means that it has been recognized by Amazon as a high-quality beauty product. So, when customers see a product with this badge, they can be assured that it’s a top-notch beauty item. It’s like a stamp of approval from Amazon for all the beauty enthusiasts out there! To earn this badge, you have to offer high-quality beauty products and also maintain excellent seller performance.

Final Thoughts

Amazon Seller Badges have become invaluable assets that can make or break a seller’s business. By earning and displaying badges on your profile, you can show your commitment to providing excellent customer service and a high-quality shopping experience. You can use tracking and optimization software for organic search performance. Remember, success on Amazon goes beyond just selling products—it’s about building a brand, establishing credibility, and delivering exceptional customer experiences. Let the Amazon Seller Badges be your guiding light towards achieving these goals and reaping the rewards of a thriving online business.

We hope this article will be helpful for you. If you have any confusion regarding Amazon Seller Badges, feel free to comment below. We are always ready to help you with any e-commerce-related solution. 

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