Amazon Advertising: How to Create Amazon Sponsored Display & VCPM Campaigns

Last Updated on May 14, 2022 by

Sponsored Display Ads, formerly known as “Product Display Ads,” are a unique remarketing advertisement product from Amazon that allows you to show your ad to consumers who have previously viewed your product or similar products, used search terms relevant to your product, or purchased from you.

Display ads on Amazon product page

How to start creating campaigns

01.Sign in to your Seller Central account, then on your homepage, hover over “Advertising”. From the Advertising menu, choose “Campaign Manager”:

 Then from the “Campaign Manager” page click on “Create campaign”

2. From here you will find all the options of creating different types of sponsored ads campaigns

Amazon Advertising: Creating sponsored ads Display and VCPM campaigns 

1. Display campaigns can be created from the Sponsored Display type campaign. After you click on the “Create campaign” button then select “Sponsored Display

2.  Once you’ve picked your sponsored brands, you can set the following parameters:

  • Campaign name: Give a name so later you can find it easily.
  • Daily budget: Put an amount of budget you want to spend daily.
  • Duration: You can put an end date if you want to stop the campaign after a fixed time.   Otherwise you can skip it.

3. Now you have to create an ad group. You can put a name as you want

4.  Now select the products you want to advertise in this ad group. You can search and add or you can enter the ASINs to add. Also amazon offers bulk upload to add items.

5.  Now select the Product targeting from Targeting

6.Now you can set campaign bidding strategy Amazon offers 3 types of bidding.

Bidding strategy:

In the Sponsored Display ads, you can optimize bids in three ways:

  • Optimize for viewable impressions (VCPM)
  • Optimize for page visits (CPC)
  • Optimize for conversions (CPC)

 7.Finally, Select the Products you want to target

8.    Now click on the “Launch Campaign” and you are all set to live your campaign.

Hopefully, now you have a clear idea about how you can create the sponsored products automatic campaigns for your amazon advertising. Don’t hesitate to ask if you have any queries on any advertising field of eCommerce. Please let us know if you face any issue. We are always here to hear from you.

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