Add Product Categories in Shopify Store for Better Sales
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Add Product Categories in Shopify Store for Better Sales

Categories play a pivotal role in enhancing the user experience of your Shopify store. A well-organized category structure not only makes navigation easier for visitors but also aids in improving your website’s search engine ranking, ultimately leading to increased sales. In this blog post, we’ll guide you through the process of creating and optimizing categories on your Shopify account, ensuring that your store is user-friendly and primed for success.

Why are Categories Important?

Categories serve as the backbone of any eCommerce website. They help users quickly locate products of interest, thereby reducing bounce rates and increasing the likelihood of conversion. Moreover, a well-defined category structure enables search engines to understand the relevance of your product pages, potentially boosting your organic traffic and visibility.

Step-by-Step Guide to Creating Shopify Categories

First ensure your authorization in the Shopify store by log in to your Shopify account and navigate to the backend (CMS) of your website.

Review Current Setup 

Before making any changes, it’s essential to evaluate your existing category structure and identify areas for improvement.

Creating a New Page

Start by creating a new page for the category you wish to add. Simply click on “Pages” in the sidebar menu and select “Add Page.” Provide a name and title for the page, and click “Save.”

Navigating to Navigation Settings 

Next, access the navigation settings by clicking on “Navigation” in the sidebar menu. This is where you’ll organize your categories.

Adding a Subcategory 

Choose the main menu where you want to add the new category. For instance, if you want to create a subcategory under the “Shop” menu, select it and click “Add.” Name your subcategory accordingly.

Assigning Products or Pages 

After creating the subcategory, you can assign relevant products or pages to it. This ensures that when users click on the category, they find the desired items.

Saving Changes 

Once you’ve configured the category and assigned products/pages, click “Save” to finalize your changes.

Previewing Your Website 

Before concluding, it’s advisable to preview your website’s frontend to ensure that the new category is displaying correctly.


Optimizing your Shopify categories is a straightforward process that can significantly enhance the usability and effectiveness of your online store. By following the steps outlined above, you’ll be able to create a well-structured category system that facilitates seamless navigation for your visitors. Remember, a user-friendly website not only improves customer satisfaction but also contributes to higher sales and better search engine rankings.

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