In this Story blog, we will see the Top-5 HACKS to lower the Amazon PPC Advertising ACOS by more than 30%!!
If you run Amazon PPC Campaigns for your business then you may face difficulties regarding the dynamics of Acos. Acos refers to Advertising Cost of Sales. Acos decides how much profits you are going to generate. So it’s important to keep the Acos low. Here we will talk about 5 Amazon PPC tips to lower your Acos.
In this Blog, we will talk about the points mentioned above and emphasize how you can lower your Acos and boost sales for your Amazon PPC campaigns.
1. Dayparting
You won’t get similar kinds of sales at every specific time and it’s natural.. Dayparting on Amazon PPC campaigns is the strategy of scheduling your ads to run during specific times of the day when your target audience is most likely to shop. Dayparting helps to optimize ad spend by ensuring your ads are shown only during peak times when there are enough engagements rather than running all day. If you focus on high-traffic periods then you can potentially lower your Acos and gain chances to reach your potential customers.
2. Adjust Bid Strategically
You can decrease your Acos by adjusting your bids strategically. So, for those keywords that aren’t performing well, you can decrease the bids for those keywords. If you continue to spend on those keywords you are only increasing your Acos. Rather, focus on high converting Keywords, if possible then increase the bids because these keywords can boost your sales.
3. Focus on Match Types
To lower your ACoS on Amazon PPC campaigns by focusing on match types, you should carefully select and optimize keyword match types to ensure your ads reach the right audience. You can use exact match keywords to target highly relevant searches or if you want to reduce wasted spend on irrelevant clicks. Phrase-match keywords can capture a big audience while it can still maintaining relevance. You have to monitor Broad match keywords carefully because it can increase your irrelevant impressions. For that, you can use negative keywords.
4. Focus on Cost Per Click
To lower your ACoS in Amazon PPC campaigns by focusing on cost per click (CPC), you can start by analyzing and adjusting your bids. After that lower your bids for keywords that have high costs but low conversion rates, and increase bids for those that can generate more sales. You have to regularly review and optimize your campaigns to find the right balance between visibility and cost. By managing your CPC carefully, you can reduce overall Acos while maintaining or improving your sales. Lower CPC can improve ACoS if you acquire relevant clicks at a good price.
5. Focus on Listing Optimization
You can boost your sales and lower your Acos by focusing on good listing optimization because good listing optimization is one of the most important parts of your Amazon PPC campaigns. First, you need to have a precise plan for your Amazon PPC campaigns, then you can focus on effective Keyword research and categories. After that, you should Analyze your competitors and their success. And lastly, you should enhance your listings with A+ content. Therefore, by focusing on SEO you can generate more sales and lower your Acos.
6. Insights!
This blog talks about 5 tips to increase your sales and lower your Acos for your Amazon PPC campaigns. By utilizing these 5 tips sellers can maximize their sales greatly and lower their Acos.
Here, at Ecomclips, we have been helping many Amazon sellers boost their sales and capture the market share with both PPC and organic SEO. If you need any help boosting your Amazon sales or making growth on your brand, please don’t hesitate to mail us at our email address info@ecomclips.com. Also, If you need an Amazon store or account audit for both PPC Ads and listings SEO, you can let us know via our email address, and we will provide you with a free account audit.
As an Amazon advertising agency, we have a dedicated Amazon Ads Certified expert team who can build an Amazon advertising strategy for your account whether it’s a newly launched or a running Amazon brand to build traffic and conversion.
Additionally, if you need any assistance, please reach out to us through the comment box. We are here to assist you in managing PPC advertisements to improve your profit, so we offer a personalized approach to our service.
